Keynote from Australasian Enterprise Architecture Conference, Sydney, 19 October 2015 http://enterprisearchitectureconference.com.au/ What is it that makes an enterprise into an enterprise? The answer is a story… Most current approaches to enterprise-architecture start from technology – which works well enough if you are only working on the technology itself. But as enterprise-architecture expands outward into the business, or we need to work on ‘digital transformation’ where people and their needs necessarily come to the fore, a technology centred approach starts to show its limitations. This lively session introduces a complementary, more people-oriented approach to enterprise-architecture, built around a concept of ‘the enterprise as story’. We’ll explore: • what story is, in the context for enterprise-architecture • how story acts as a unifying theme for the architecture • how to identify and develop the enterprise-story • how story underlies enterprise values and principles • how story provides guidance and governance for information-architecture, technology-architecture, digital-transformation and service-design After this session, you’ll see your architecture with new eyes – open to new possibilities and new ways to engage with all of your stakeholders in the broader business. Share and Enjoy!