SlideShare a Scribd company logo
1 of 79
the futures of business




The enterprise is a story
a narrative approach to enterprise-architecture

           Tom Graves, Tetradian Consulting
    Integrated EA Conference, London, March 2012
“What’s the story?”
“What’s the story?”
(a favourite book)
“Two points of view on architecture”

• Architecture is responsible to universal knowledge
  A proper building
                    is an exercise in truth
  and is wholly honest in the expression of its functions
  and materials

• Architecturevehicle for the telling in stories,
  Architecture is a
                    is an exercise narrative
                                       of
  a canvas for relaying societal myths, a stage for the
  theatre of everyday life


              Chapter 84, in Matthew Frederick, 101 Things I Learned In Architecture School, MIT Press, 2007
Another way to view this...

• Architecture is responsible to universal knowledge
  A proper building
                    is an exercise in truth

  - architecture is about structure
  and is wholly honest in the expression of its functions
  and materials

• Architecturevehicle for the telling in stories,
  Architecture is a
                    is an exercise narrative
                                       of
  - architecture is about story
  a canvas for relaying societal myths, a stage for the
  theatre of everyday life
Current EA emphasises structure...




So, here’s a structure...
The Sambadromo, in Rio de Janeiro...



                             CC-BY Avodrocc via Flickr
Which, on its own,
doesn’t really tell us anything...
That’s the problem with structure.
To make sense of a structure,
we need the story...



                                     CC-BY Avodrocc via Flickr
...in this case, the story of Carnaval.




                               CC-BY Boban021 via Flickr
For this city, a huge shared-story...




                               CC-BY sfmission via Flickr
Full of colour, sound, spectacle...




                                CC-BY sfmission via Flickr
...and occasional extremes...




                                CC-BY sfmission via Flickr
But it’s more about
exuberance,
and pride...




                      CC-BY sfmission via Flickr
The young(er)...




                   CC-BY sfmission via Flickr
The old(er)...




                 CC-BY sfmission via Flickr
The whole community...




                         CC-BY sfmission via Flickr
And if a line-up like this...




                                CC-BY sfmission via Flickr
Might remind you of this...




                              CC-BY bobaliciouslondon via Flickr
...do remember
   to keep track
    of the story?
                    CC-BY sfmission via Flickr
Yet when the party’s over,
and it’s time to head home...




                                CC-BY sfmission via Flickr
Someone must be there to clean up...
- because that’s part of the story too.




                                 CC-BY otubo via Flickr
Process, assets, data, locations....
- all the usual structure-stuff...
...all those necessary details
   of organisation.




                                 CC-BY jorgeBRAZIL via Flickr
Organisation focusses on structure




                              CC-BY Avodrocc via Flickr
yet the enterprise is the story.




                              CC-BY Boban021 via Flickr
The structure happens
  because of the story.
Structures may be re-used
 for other stories,
    but the structure itself
       is not the story.
A key task of enterprise-architecture
is to remember
and design for that fact,
maintaining the balance
between structure and story.

Architecture is about structure.
Architecture is also about story.
We need both, to make it all happen.
                              CC-BY SheilaTostes via Flickr
“What’s the story?”
“A cast of thousands!”
Whose architecture?




Some of the ‘cast’ - stakeholders - in the Carnaval story.
Whose architecture?

            “An architecture
          describes structure
      to support a shared-story.”
                              Tom Graves, The Enterprise As Story, Tetradian, 2012




Organisation aligns with structure, enterprise with story.
We need a balance of both for the architecture to work.
Whose architecture?

     “We create an architecture
        for an organisation,
     but about an enterprise.”
                               Tom Graves, Mapping the Enterprise, Tetradian, 2010




Organisation aligns with structure, enterprise with story.
We need a balance of both for the architecture to work.
Whose architecture?

  “An organisation is bounded by
   rules, roles and responsibilities;
    an enterprise is bounded by
  vision, values and commitments.”
                               Tom Graves, Mapping the Enterprise, Tetradian, 2010




Organisation aligns with structure, enterprise with story.
We need a balance of both for the architecture to work.
Whose architecture?

      A useful guideline:
    “The enterprise in scope
  should be three steps larger
than the organisation in scope.”

                  Tom Graves, Mapping the Enterprise, Tetradian, 2010
Whose story?




   If the organisation says it ‘is’ the enterprise,
there’s no shared-story - and often, no story at all.
Whose story?




The minimum real enterprise is the supply-chain
        - a story of shared transactions.
Whose story?




  The organisation and enterprise of the supply-chain
take place within a broader organisation of the market.
Whose story?




The market itself exists within a context of ‘intangible’
interactions with the broader shared-enterprise story.
Whose story?

      “Customers do not appear
           in our processes...
         ...we appear in their
              experiences.”
                                  Chris Potts, recrEAtion, Technics, 2010



We must create the architecture around the shared-story
   - not solely around our organisation’s structures.
Whose enterprise?




All of these are stakeholders in the enterprise of Carnaval.
Whose enterprise?
• We choose to align with an enterprise
• We do not possesses us...) enterprise
  (if anything, it
                   possess that

• We have our own business-values, but those
  values must uphold the enterprise-values
• Note: valuesaare not necessarily monetary
  (for Carnaval, monetary focus may destroy
  enterprise-values of pride and community)
Whose enterprise?




Stakeholders and their respective business-drivers.
Whose enterprise?
• Each player is in relation with all other players
  (relation may be indirect, but always exists)

• Players whose values align most closely with
  the enterprise-values should take the lead
• Grey-economy is parasitic to Carnaval
• Anti-clients may share overall vision
  (but disagree with us on how it should be
  achieved)
“What’s the story?”
“The plot thickens...”
Plot and process

“Process is the use of structure
     (the organisation view)
  Plot is the unfolding of story
      (the enterprise view)”

                   Tom Graves, The Enterprise As Story, Tetradian, 2012
Process as story

  “Each traverse through
     a business-process
   is a self-contained story
with its own actors, actions
         and events”

                Tom Graves, The Enterprise As Story, Tetradian, 2012
The story-cycle

       (Start here)




(adapted from classic
    Group Dynamics
    project-lifecycle and
    VPEC-T framework)
Where’s the story?




           Tom Graves, The Enterprise As Story, Tetradian, 2012
process-volume...




                    CC-BY AllBrazilian via Wikimedia
capability-
development...
business-scenario...




                       CC-BY jorgeBRAZIL via Flickr
use-case...

  CC-BY ~ggvic~ via Flickr
resource-management...




                         CC-BY fairfaxcounty via Flickr
exchange-protocol...




                       CC-BY quaziefoto via Flickr
transaction...




                 CC-BY Jack Zalium via Flickr
governance...




   CC-BY Alicia Nijdam via Flickr
system-overload...




                 CC-BY-SA adriagarcia via Flickr
standards...
               and risks...



                CC-BY rodrigofranca via Flickr
customer-experience...
               CC-BY jorgeBRAZIL via Flickr
...customer-journey?


          CC-BY elbragon via Flickr
And remember...

       “Customers do not appear
           in our processes...
     ...we appear in their stories.”
                             paraphrase from Chris Potts, recrEAtion, Technics, 2010




Our organisation acts within the scope of the enterprise:
think broader-enterprise first - outside-in, not inside-out.
“What’s the story?”
“To be continued...”
Four types of stories
• Single-shot: enterprise delimited by one
   project with a clear ‘character-arc’ or change
• Sequel: re-uses a previous enterprise,
   but often without any new character-arc
• Series: different stories within the same
   ‘world’ bounded by the enterprise
• Serial: continuing stories within a ‘world’
(Most enterprise-stories work best as series or serial.)
The strategy-cycle




            (overall cycle and relationships
               need to be kept in balance)
The market-cycle


                                                        boundary of ‘market’
                                                             in conventional
                                                            business-models




•   (transactions depend on (reaffirmed) reputation and trust)
The story-cycle

(Start here)
‘Quick-money’ failure-cycle




                             (incomplete short-cut
                           after transaction-profit
                     slowly erodes trust / respect,
                breaks continuity of market-cycle)
“What’s the story?”
“Every picture tells a story”
Most current EA toolsets
are for design of static structures...



                                 CC-BY Avodrocc via Flickr
...we also need our tools
   to support the story.




                            CC-BY Boban021 via Flickr
Supporting the story

   “A challenge to vendors of
     EA toolsets: we need
 stronger support for story
      within our EA tools:
images, audio, video and more.”
                  Tom Graves, The Enterprise As Story, Tetradian, 2012
Often excellent on structure...
...but where’s the story?
From structure to story




   (Published variants of Business Model Canvas)
         Alex Osterwalder / Alan Smith and others (cc) 2012
From structure to story




   (Published variants of Business Model Canvas)
         Alex Osterwalder / Alan Smith and others (cc) 2012
From structure to story




   (Published variants of Business Model Canvas)
         Alex Osterwalder / Alan Smith and others (cc) 2012
From structure to story




“Business Model Canvas In 2 Minutes” (YouTube: http://youtu.be/QoAOzMTLP5s )
             Alex Osterwalder / Alan Smith / businessmodeltv and others (cc) 2012
Wherever we are in architecture,
wherever we see structure,
we also need to be able to describe...


         “What’s the
           story?”
                               CC-BY SheilaTostes via Flickr
“What’s the story?”
  “What’s the story
              story?”
for your enterprise?”
Further information:
Contact:    Tom Graves
Company:    Tetradian Consulting
Email:      tom@tetradian.com
Twitter:    @tetradian ( http://twitter.com/tetradian )
Weblog:     http://weblog.tetradian.com
Slidedecks: http://www.slideshare.net/tetradian
Publications: http://tetradianbooks.com
Books:      • The enterprise as story: the role of narrative in enterprise-architecture
              (2012)
            • Mapping the enterprise: modelling the enterprise as services with the
              Enterprise Canvas (2010)
            • Everyday enterprise-architecture: sensemaking, strategy, structures and
              solutions (2010)
            • Doing enterprise-architecture: process and practice in the real
              enterprise (2009)

More Related Content

What's hot

Building a Software Development Team - MaRS Best Practices
Building a Software Development Team - MaRS Best PracticesBuilding a Software Development Team - MaRS Best Practices
Building a Software Development Team - MaRS Best PracticesMaRS Discovery District
 
ITIL Demand Management: why August is a bad time for a presentation
ITIL Demand Management: why August is a bad time for a presentationITIL Demand Management: why August is a bad time for a presentation
ITIL Demand Management: why August is a bad time for a presentationHigherEdITMgt
 
Doing Enterprise Architecture
Doing Enterprise ArchitectureDoing Enterprise Architecture
Doing Enterprise ArchitectureJohn Macasio
 
Choose Your Way of Working (WoW)!
Choose Your Way of Working (WoW)!Choose Your Way of Working (WoW)!
Choose Your Way of Working (WoW)!Scott W. Ambler
 
The Architect's Clue Bucket
The Architect's Clue BucketThe Architect's Clue Bucket
The Architect's Clue BucketRuth Malan
 
Intro to Enterprise Architecture (EA)
Intro to Enterprise Architecture (EA)Intro to Enterprise Architecture (EA)
Intro to Enterprise Architecture (EA)Fahmi Abdul Latip
 
Business Architecture as an Approach to Connect Strategy & Projects
Business Architecture as an Approach to Connect Strategy & ProjectsBusiness Architecture as an Approach to Connect Strategy & Projects
Business Architecture as an Approach to Connect Strategy & ProjectsEnterprise Architects
 
Introduction to Systems Thinking
Introduction to Systems ThinkingIntroduction to Systems Thinking
Introduction to Systems ThinkingAcquate
 
Team Topologies - how and why to design your teams - AllDayDevOps 2017
Team Topologies - how and why to design your teams - AllDayDevOps 2017Team Topologies - how and why to design your teams - AllDayDevOps 2017
Team Topologies - how and why to design your teams - AllDayDevOps 2017Matthew Skelton
 
Business Architecture - Paul Turner
Business Architecture - Paul TurnerBusiness Architecture - Paul Turner
Business Architecture - Paul TurnerIIBA UK Chapter
 
McKinsey_2021_ESG_Report_VF.pdf
McKinsey_2021_ESG_Report_VF.pdfMcKinsey_2021_ESG_Report_VF.pdf
McKinsey_2021_ESG_Report_VF.pdfStevenShing
 
Lean Software Development: Values and Principles
Lean Software Development: Values and PrinciplesLean Software Development: Values and Principles
Lean Software Development: Values and PrinciplesBalaji Sathram
 
How architectures fail, and what to do about it
How architectures fail, and what to do about itHow architectures fail, and what to do about it
How architectures fail, and what to do about itTetradian Consulting
 
From Business model to Capability Map
From Business model to Capability Map From Business model to Capability Map
From Business model to Capability Map COMPETENSIS
 
Strategy to Execution by Jonny Schneider - ThoughtWorks
Strategy to Execution by Jonny Schneider - ThoughtWorksStrategy to Execution by Jonny Schneider - ThoughtWorks
Strategy to Execution by Jonny Schneider - ThoughtWorksThoughtworks
 

What's hot (20)

Building a Software Development Team - MaRS Best Practices
Building a Software Development Team - MaRS Best PracticesBuilding a Software Development Team - MaRS Best Practices
Building a Software Development Team - MaRS Best Practices
 
ITIL Demand Management: why August is a bad time for a presentation
ITIL Demand Management: why August is a bad time for a presentationITIL Demand Management: why August is a bad time for a presentation
ITIL Demand Management: why August is a bad time for a presentation
 
Doing Enterprise Architecture
Doing Enterprise ArchitectureDoing Enterprise Architecture
Doing Enterprise Architecture
 
Systems thinking
Systems thinkingSystems thinking
Systems thinking
 
Choose Your Way of Working (WoW)!
Choose Your Way of Working (WoW)!Choose Your Way of Working (WoW)!
Choose Your Way of Working (WoW)!
 
The Architect's Clue Bucket
The Architect's Clue BucketThe Architect's Clue Bucket
The Architect's Clue Bucket
 
Intro to Enterprise Architecture (EA)
Intro to Enterprise Architecture (EA)Intro to Enterprise Architecture (EA)
Intro to Enterprise Architecture (EA)
 
Business Architecture as an Approach to Connect Strategy & Projects
Business Architecture as an Approach to Connect Strategy & ProjectsBusiness Architecture as an Approach to Connect Strategy & Projects
Business Architecture as an Approach to Connect Strategy & Projects
 
Introduction to Systems Thinking
Introduction to Systems ThinkingIntroduction to Systems Thinking
Introduction to Systems Thinking
 
Lean Product Roadmaps
Lean Product RoadmapsLean Product Roadmaps
Lean Product Roadmaps
 
Team Topologies - how and why to design your teams - AllDayDevOps 2017
Team Topologies - how and why to design your teams - AllDayDevOps 2017Team Topologies - how and why to design your teams - AllDayDevOps 2017
Team Topologies - how and why to design your teams - AllDayDevOps 2017
 
Business Architecture - Paul Turner
Business Architecture - Paul TurnerBusiness Architecture - Paul Turner
Business Architecture - Paul Turner
 
McKinsey_2021_ESG_Report_VF.pdf
McKinsey_2021_ESG_Report_VF.pdfMcKinsey_2021_ESG_Report_VF.pdf
McKinsey_2021_ESG_Report_VF.pdf
 
Lean Software Development: Values and Principles
Lean Software Development: Values and PrinciplesLean Software Development: Values and Principles
Lean Software Development: Values and Principles
 
Archimate Viewpoints
Archimate ViewpointsArchimate Viewpoints
Archimate Viewpoints
 
TOGAF Complete Slide Deck
TOGAF Complete Slide DeckTOGAF Complete Slide Deck
TOGAF Complete Slide Deck
 
How architectures fail, and what to do about it
How architectures fail, and what to do about itHow architectures fail, and what to do about it
How architectures fail, and what to do about it
 
From Business model to Capability Map
From Business model to Capability Map From Business model to Capability Map
From Business model to Capability Map
 
Strategy to Execution by Jonny Schneider - ThoughtWorks
Strategy to Execution by Jonny Schneider - ThoughtWorksStrategy to Execution by Jonny Schneider - ThoughtWorks
Strategy to Execution by Jonny Schneider - ThoughtWorks
 
Understanding Business Architecture
Understanding Business ArchitectureUnderstanding Business Architecture
Understanding Business Architecture
 

Viewers also liked

Serving the story: BPM and EA together
Serving the story: BPM and EA togetherServing the story: BPM and EA together
Serving the story: BPM and EA togetherTetradian Consulting
 
Staging the story: a people-oriented view of enterprise-architecture
Staging the story: a people-oriented view of enterprise-architectureStaging the story: a people-oriented view of enterprise-architecture
Staging the story: a people-oriented view of enterprise-architectureTetradian Consulting
 
Hofstede - Cultural differences in international management
Hofstede - Cultural differences in international managementHofstede - Cultural differences in international management
Hofstede - Cultural differences in international managementCarmen Neghina
 
Story to be continued
Story to be continuedStory to be continued
Story to be continuedJohn Pooley
 
Knowledge management 2 (basic ideas)
Knowledge management 2 (basic ideas)Knowledge management 2 (basic ideas)
Knowledge management 2 (basic ideas)David VALLAT
 
IWMW 2003: b8 implementation of a commercial content management system
IWMW 2003: b8 implementation of a commercial content management systemIWMW 2003: b8 implementation of a commercial content management system
IWMW 2003: b8 implementation of a commercial content management systemIWMW
 
Knowledge management application in organization require some rules and pract...
Knowledge management application in organization require some rules and pract...Knowledge management application in organization require some rules and pract...
Knowledge management application in organization require some rules and pract...Ali Chaudhary
 
KM: Improving and Sustaining Quality - Some Opportunities and Challenges of I...
KM: Improving and Sustaining Quality - Some Opportunities and Challenges of I...KM: Improving and Sustaining Quality - Some Opportunities and Challenges of I...
KM: Improving and Sustaining Quality - Some Opportunities and Challenges of I...Dr. Helen Paige
 
From Record-Bound to Boundless: FRBR, Linked Data and New Possibilities for S...
From Record-Bound to Boundless: FRBR, Linked Data and New Possibilities for S...From Record-Bound to Boundless: FRBR, Linked Data and New Possibilities for S...
From Record-Bound to Boundless: FRBR, Linked Data and New Possibilities for S...NASIG
 
Boundary spanning – knowledge across
Boundary spanning – knowledge acrossBoundary spanning – knowledge across
Boundary spanning – knowledge acrossrbulalakaw
 
Trilogy Model Of Knowledge Creation Cebrian,Methusael
Trilogy Model Of Knowledge Creation   Cebrian,MethusaelTrilogy Model Of Knowledge Creation   Cebrian,Methusael
Trilogy Model Of Knowledge Creation Cebrian,MethusaelMethusael Cebrian
 
MQ Infrastructure of Today and Tomorrow
MQ Infrastructure of Today and TomorrowMQ Infrastructure of Today and Tomorrow
MQ Infrastructure of Today and TomorrowProlifics
 
UXSG2014 #5 Keynote (part 2) - Spatial Design (Rahul Pradhan)
UXSG2014 #5 Keynote (part 2) - Spatial Design (Rahul Pradhan)UXSG2014 #5 Keynote (part 2) - Spatial Design (Rahul Pradhan)
UXSG2014 #5 Keynote (part 2) - Spatial Design (Rahul Pradhan)ux singapore
 
Knowledge management 1 (managing knowledge)
Knowledge management 1 (managing knowledge)Knowledge management 1 (managing knowledge)
Knowledge management 1 (managing knowledge)David VALLAT
 
IBM WebSphere MQ Introduction
IBM WebSphere MQ Introduction IBM WebSphere MQ Introduction
IBM WebSphere MQ Introduction ejlp12
 

Viewers also liked (20)

Serving the story: BPM and EA together
Serving the story: BPM and EA togetherServing the story: BPM and EA together
Serving the story: BPM and EA together
 
Staging the story: a people-oriented view of enterprise-architecture
Staging the story: a people-oriented view of enterprise-architectureStaging the story: a people-oriented view of enterprise-architecture
Staging the story: a people-oriented view of enterprise-architecture
 
Hofstede - Cultural differences in international management
Hofstede - Cultural differences in international managementHofstede - Cultural differences in international management
Hofstede - Cultural differences in international management
 
Story to be continued
Story to be continuedStory to be continued
Story to be continued
 
Knowledge management 2 (basic ideas)
Knowledge management 2 (basic ideas)Knowledge management 2 (basic ideas)
Knowledge management 2 (basic ideas)
 
IWMW 2003: b8 implementation of a commercial content management system
IWMW 2003: b8 implementation of a commercial content management systemIWMW 2003: b8 implementation of a commercial content management system
IWMW 2003: b8 implementation of a commercial content management system
 
Knowledge management application in organization require some rules and pract...
Knowledge management application in organization require some rules and pract...Knowledge management application in organization require some rules and pract...
Knowledge management application in organization require some rules and pract...
 
Slide share + echo360
Slide share + echo360Slide share + echo360
Slide share + echo360
 
KM: Improving and Sustaining Quality - Some Opportunities and Challenges of I...
KM: Improving and Sustaining Quality - Some Opportunities and Challenges of I...KM: Improving and Sustaining Quality - Some Opportunities and Challenges of I...
KM: Improving and Sustaining Quality - Some Opportunities and Challenges of I...
 
From Record-Bound to Boundless: FRBR, Linked Data and New Possibilities for S...
From Record-Bound to Boundless: FRBR, Linked Data and New Possibilities for S...From Record-Bound to Boundless: FRBR, Linked Data and New Possibilities for S...
From Record-Bound to Boundless: FRBR, Linked Data and New Possibilities for S...
 
Boundary spanning – knowledge across
Boundary spanning – knowledge acrossBoundary spanning – knowledge across
Boundary spanning – knowledge across
 
Trilogy Model Of Knowledge Creation Cebrian,Methusael
Trilogy Model Of Knowledge Creation   Cebrian,MethusaelTrilogy Model Of Knowledge Creation   Cebrian,Methusael
Trilogy Model Of Knowledge Creation Cebrian,Methusael
 
MQ Infrastructure of Today and Tomorrow
MQ Infrastructure of Today and TomorrowMQ Infrastructure of Today and Tomorrow
MQ Infrastructure of Today and Tomorrow
 
UXSG2014 #5 Keynote (part 2) - Spatial Design (Rahul Pradhan)
UXSG2014 #5 Keynote (part 2) - Spatial Design (Rahul Pradhan)UXSG2014 #5 Keynote (part 2) - Spatial Design (Rahul Pradhan)
UXSG2014 #5 Keynote (part 2) - Spatial Design (Rahul Pradhan)
 
Knowledge management 1 (managing knowledge)
Knowledge management 1 (managing knowledge)Knowledge management 1 (managing knowledge)
Knowledge management 1 (managing knowledge)
 
Perl Programming - 02 Regular Expression
Perl Programming - 02 Regular ExpressionPerl Programming - 02 Regular Expression
Perl Programming - 02 Regular Expression
 
Perl Programming - 04 Programming Database
Perl Programming - 04 Programming DatabasePerl Programming - 04 Programming Database
Perl Programming - 04 Programming Database
 
Perl Programming - 01 Basic Perl
Perl Programming - 01 Basic PerlPerl Programming - 01 Basic Perl
Perl Programming - 01 Basic Perl
 
Perl Programming - 03 Programming File
Perl Programming - 03 Programming FilePerl Programming - 03 Programming File
Perl Programming - 03 Programming File
 
IBM WebSphere MQ Introduction
IBM WebSphere MQ Introduction IBM WebSphere MQ Introduction
IBM WebSphere MQ Introduction
 

Similar to The enterprise is the story

Attracting, retaining and getting the best from your architects
Attracting, retaining and getting the best from your architectsAttracting, retaining and getting the best from your architects
Attracting, retaining and getting the best from your architectsTetradian Consulting
 
Where do people fit within enterprise architecture?
Where do people fit within enterprise architecture?Where do people fit within enterprise architecture?
Where do people fit within enterprise architecture?Tetradian Consulting
 
Same and different - architectures for mass-uniqueness
Same and different - architectures for mass-uniquenessSame and different - architectures for mass-uniqueness
Same and different - architectures for mass-uniquenessTetradian Consulting
 
From Silos To Streams: The Evolving Structure of Business
From Silos To Streams: The Evolving Structure of BusinessFrom Silos To Streams: The Evolving Structure of Business
From Silos To Streams: The Evolving Structure of BusinessSree Hameed
 
Enterprise Architecture - A Matter of Perspective
Enterprise Architecture - A Matter of PerspectiveEnterprise Architecture - A Matter of Perspective
Enterprise Architecture - A Matter of PerspectiveTetradian Consulting
 
Disintegrated enterprise-architecture?
Disintegrated enterprise-architecture?Disintegrated enterprise-architecture?
Disintegrated enterprise-architecture?Tetradian Consulting
 
ICS/IASA Conference 'How I learned to stop worrying...'
ICS/IASA Conference 'How I learned to stop worrying...'ICS/IASA Conference 'How I learned to stop worrying...'
ICS/IASA Conference 'How I learned to stop worrying...'Tetradian Consulting
 
Enterprise Architecture: Perspectives, conflicts and how to resolve them
Enterprise Architecture: Perspectives, conflicts and how to resolve themEnterprise Architecture: Perspectives, conflicts and how to resolve them
Enterprise Architecture: Perspectives, conflicts and how to resolve themTetradian Consulting
 
Storytelling Museum Studies workshop-vs2
Storytelling Museum Studies workshop-vs2Storytelling Museum Studies workshop-vs2
Storytelling Museum Studies workshop-vs2Erfgoed 2.0
 
Lessons-learnt in EA articulation (worksheet)
Lessons-learnt in EA articulation (worksheet)Lessons-learnt in EA articulation (worksheet)
Lessons-learnt in EA articulation (worksheet)Tetradian Consulting
 
Lead Generation, Community and Social Media
Lead Generation, Community and Social MediaLead Generation, Community and Social Media
Lead Generation, Community and Social MediaGavin Heaton
 
The Art and Psychology of Storytelling in B2B
The Art and Psychology of Storytelling in B2BThe Art and Psychology of Storytelling in B2B
The Art and Psychology of Storytelling in B2BOmobono
 
Tools and techniques for whole-enterprise architecture
Tools and techniques for whole-enterprise architectureTools and techniques for whole-enterprise architecture
Tools and techniques for whole-enterprise architectureTetradian Consulting
 
Heavyweight agile Processes? Let's make them leaner!
Heavyweight agile Processes? Let's make them leaner!Heavyweight agile Processes? Let's make them leaner!
Heavyweight agile Processes? Let's make them leaner!Michael Mahlberg
 

Similar to The enterprise is the story (20)

The Enterprise Is The Story
The Enterprise Is The StoryThe Enterprise Is The Story
The Enterprise Is The Story
 
Lessons-learnt in EA articulation
Lessons-learnt in EA articulationLessons-learnt in EA articulation
Lessons-learnt in EA articulation
 
Exploring business-architecture
Exploring business-architectureExploring business-architecture
Exploring business-architecture
 
Attracting, retaining and getting the best from your architects
Attracting, retaining and getting the best from your architectsAttracting, retaining and getting the best from your architects
Attracting, retaining and getting the best from your architects
 
Checklists for transformation
Checklists for transformationChecklists for transformation
Checklists for transformation
 
Where do people fit within enterprise architecture?
Where do people fit within enterprise architecture?Where do people fit within enterprise architecture?
Where do people fit within enterprise architecture?
 
Same and different - architectures for mass-uniqueness
Same and different - architectures for mass-uniquenessSame and different - architectures for mass-uniqueness
Same and different - architectures for mass-uniqueness
 
From Silos To Streams: The Evolving Structure of Business
From Silos To Streams: The Evolving Structure of BusinessFrom Silos To Streams: The Evolving Structure of Business
From Silos To Streams: The Evolving Structure of Business
 
Enterprise Architecture - A Matter of Perspective
Enterprise Architecture - A Matter of PerspectiveEnterprise Architecture - A Matter of Perspective
Enterprise Architecture - A Matter of Perspective
 
Disintegrated enterprise-architecture?
Disintegrated enterprise-architecture?Disintegrated enterprise-architecture?
Disintegrated enterprise-architecture?
 
ICS/IASA Conference 'How I learned to stop worrying...'
ICS/IASA Conference 'How I learned to stop worrying...'ICS/IASA Conference 'How I learned to stop worrying...'
ICS/IASA Conference 'How I learned to stop worrying...'
 
Enterprise Architecture: Perspectives, conflicts and how to resolve them
Enterprise Architecture: Perspectives, conflicts and how to resolve themEnterprise Architecture: Perspectives, conflicts and how to resolve them
Enterprise Architecture: Perspectives, conflicts and how to resolve them
 
Designer As Catalyst
Designer As CatalystDesigner As Catalyst
Designer As Catalyst
 
Whole-enterprise architecture
Whole-enterprise architectureWhole-enterprise architecture
Whole-enterprise architecture
 
Storytelling Museum Studies workshop-vs2
Storytelling Museum Studies workshop-vs2Storytelling Museum Studies workshop-vs2
Storytelling Museum Studies workshop-vs2
 
Lessons-learnt in EA articulation (worksheet)
Lessons-learnt in EA articulation (worksheet)Lessons-learnt in EA articulation (worksheet)
Lessons-learnt in EA articulation (worksheet)
 
Lead Generation, Community and Social Media
Lead Generation, Community and Social MediaLead Generation, Community and Social Media
Lead Generation, Community and Social Media
 
The Art and Psychology of Storytelling in B2B
The Art and Psychology of Storytelling in B2BThe Art and Psychology of Storytelling in B2B
The Art and Psychology of Storytelling in B2B
 
Tools and techniques for whole-enterprise architecture
Tools and techniques for whole-enterprise architectureTools and techniques for whole-enterprise architecture
Tools and techniques for whole-enterprise architecture
 
Heavyweight agile Processes? Let's make them leaner!
Heavyweight agile Processes? Let's make them leaner!Heavyweight agile Processes? Let's make them leaner!
Heavyweight agile Processes? Let's make them leaner!
 

More from Tetradian Consulting

Making sense of data-driven architecture
Making sense of data-driven architectureMaking sense of data-driven architecture
Making sense of data-driven architectureTetradian Consulting
 
Making sense in the midst of uncertainty
Making sense in the midst of uncertaintyMaking sense in the midst of uncertainty
Making sense in the midst of uncertaintyTetradian Consulting
 
Enterprise-architects as practical futurists
Enterprise-architects as practical futuristsEnterprise-architects as practical futurists
Enterprise-architects as practical futuristsTetradian Consulting
 
What's the SCORE? - how to make sense of a business change
What's the SCORE? - how to make sense of a business changeWhat's the SCORE? - how to make sense of a business change
What's the SCORE? - how to make sense of a business changeTetradian Consulting
 
How to build continuous-learning into architecture-practice
How to build continuous-learning into architecture-practiceHow to build continuous-learning into architecture-practice
How to build continuous-learning into architecture-practiceTetradian Consulting
 
IASA / ICS Dublin workshop 'Tracking value in the enterprise'
IASA / ICS Dublin workshop 'Tracking value in the enterprise'IASA / ICS Dublin workshop 'Tracking value in the enterprise'
IASA / ICS Dublin workshop 'Tracking value in the enterprise'Tetradian Consulting
 
Business Architecture: Upwards, Downwards, Sideways, Back
Business Architecture: Upwards, Downwards, Sideways, BackBusiness Architecture: Upwards, Downwards, Sideways, Back
Business Architecture: Upwards, Downwards, Sideways, BackTetradian Consulting
 
ACS EA-SIG - Bridging enterprise-architecture and systems-thinking
ACS EA-SIG - Bridging enterprise-architecture and systems-thinkingACS EA-SIG - Bridging enterprise-architecture and systems-thinking
ACS EA-SIG - Bridging enterprise-architecture and systems-thinkingTetradian Consulting
 
Invisible Armies: information, purpose and the real enterprise
Invisible Armies: information, purpose and the real enterpriseInvisible Armies: information, purpose and the real enterprise
Invisible Armies: information, purpose and the real enterpriseTetradian Consulting
 
Bridging enterprise-architecture and systems-thinking
Bridging enterprise-architecture and systems-thinkingBridging enterprise-architecture and systems-thinking
Bridging enterprise-architecture and systems-thinkingTetradian Consulting
 
Metaframeworks: making the Blueprint more accessible
Metaframeworks: making the Blueprint more accessibleMetaframeworks: making the Blueprint more accessible
Metaframeworks: making the Blueprint more accessibleTetradian Consulting
 
EA roadmapping: business-transformation in a complex world
EA roadmapping: business-transformation in a complex worldEA roadmapping: business-transformation in a complex world
EA roadmapping: business-transformation in a complex worldTetradian Consulting
 
EA Masterclass, Australia, July/August 2014
EA Masterclass, Australia, July/August 2014EA Masterclass, Australia, July/August 2014
EA Masterclass, Australia, July/August 2014Tetradian Consulting
 
The dung-beetle's tale: systems-thinking, complexity and the real-world
The dung-beetle's tale: systems-thinking, complexity and the real-worldThe dung-beetle's tale: systems-thinking, complexity and the real-world
The dung-beetle's tale: systems-thinking, complexity and the real-worldTetradian Consulting
 

More from Tetradian Consulting (16)

Making sense of data-driven architecture
Making sense of data-driven architectureMaking sense of data-driven architecture
Making sense of data-driven architecture
 
Power, change and leadership
Power, change and leadershipPower, change and leadership
Power, change and leadership
 
Making sense in the midst of uncertainty
Making sense in the midst of uncertaintyMaking sense in the midst of uncertainty
Making sense in the midst of uncertainty
 
Enterprise-architects as practical futurists
Enterprise-architects as practical futuristsEnterprise-architects as practical futurists
Enterprise-architects as practical futurists
 
What's the SCORE? - how to make sense of a business change
What's the SCORE? - how to make sense of a business changeWhat's the SCORE? - how to make sense of a business change
What's the SCORE? - how to make sense of a business change
 
How to build continuous-learning into architecture-practice
How to build continuous-learning into architecture-practiceHow to build continuous-learning into architecture-practice
How to build continuous-learning into architecture-practice
 
IASA / ICS Dublin workshop 'Tracking value in the enterprise'
IASA / ICS Dublin workshop 'Tracking value in the enterprise'IASA / ICS Dublin workshop 'Tracking value in the enterprise'
IASA / ICS Dublin workshop 'Tracking value in the enterprise'
 
Business Architecture: Upwards, Downwards, Sideways, Back
Business Architecture: Upwards, Downwards, Sideways, BackBusiness Architecture: Upwards, Downwards, Sideways, Back
Business Architecture: Upwards, Downwards, Sideways, Back
 
The ecology of enterprise
The ecology of enterpriseThe ecology of enterprise
The ecology of enterprise
 
ACS EA-SIG - Bridging enterprise-architecture and systems-thinking
ACS EA-SIG - Bridging enterprise-architecture and systems-thinkingACS EA-SIG - Bridging enterprise-architecture and systems-thinking
ACS EA-SIG - Bridging enterprise-architecture and systems-thinking
 
Invisible Armies: information, purpose and the real enterprise
Invisible Armies: information, purpose and the real enterpriseInvisible Armies: information, purpose and the real enterprise
Invisible Armies: information, purpose and the real enterprise
 
Bridging enterprise-architecture and systems-thinking
Bridging enterprise-architecture and systems-thinkingBridging enterprise-architecture and systems-thinking
Bridging enterprise-architecture and systems-thinking
 
Metaframeworks: making the Blueprint more accessible
Metaframeworks: making the Blueprint more accessibleMetaframeworks: making the Blueprint more accessible
Metaframeworks: making the Blueprint more accessible
 
EA roadmapping: business-transformation in a complex world
EA roadmapping: business-transformation in a complex worldEA roadmapping: business-transformation in a complex world
EA roadmapping: business-transformation in a complex world
 
EA Masterclass, Australia, July/August 2014
EA Masterclass, Australia, July/August 2014EA Masterclass, Australia, July/August 2014
EA Masterclass, Australia, July/August 2014
 
The dung-beetle's tale: systems-thinking, complexity and the real-world
The dung-beetle's tale: systems-thinking, complexity and the real-worldThe dung-beetle's tale: systems-thinking, complexity and the real-world
The dung-beetle's tale: systems-thinking, complexity and the real-world
 

Recently uploaded

Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsCaitlinCummins3
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdflinciy03
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIIRODORI inc.
 
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfDaftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfAgusHalim9
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product DiscoveryDesmond Leo
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxSaksham Gupta
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionAlejandro Cremades
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learninggauravwankar27
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementsirhcs
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesAlejandro Cremades
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxSymbio Agency Ltd
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future worldChris Skinner
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxTexas Flange
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon investment
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesHaseebBashir5
 

Recently uploaded (20)

Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdf
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORI
 
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfDaftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learning
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 

The enterprise is the story

  • 1. the futures of business The enterprise is a story a narrative approach to enterprise-architecture Tom Graves, Tetradian Consulting Integrated EA Conference, London, March 2012
  • 4. “Two points of view on architecture” • Architecture is responsible to universal knowledge A proper building is an exercise in truth and is wholly honest in the expression of its functions and materials • Architecturevehicle for the telling in stories, Architecture is a is an exercise narrative of a canvas for relaying societal myths, a stage for the theatre of everyday life Chapter 84, in Matthew Frederick, 101 Things I Learned In Architecture School, MIT Press, 2007
  • 5. Another way to view this... • Architecture is responsible to universal knowledge A proper building is an exercise in truth - architecture is about structure and is wholly honest in the expression of its functions and materials • Architecturevehicle for the telling in stories, Architecture is a is an exercise narrative of - architecture is about story a canvas for relaying societal myths, a stage for the theatre of everyday life
  • 6. Current EA emphasises structure... So, here’s a structure...
  • 7. The Sambadromo, in Rio de Janeiro... CC-BY Avodrocc via Flickr
  • 8. Which, on its own, doesn’t really tell us anything... That’s the problem with structure. To make sense of a structure, we need the story... CC-BY Avodrocc via Flickr
  • 9. ...in this case, the story of Carnaval. CC-BY Boban021 via Flickr
  • 10. For this city, a huge shared-story... CC-BY sfmission via Flickr
  • 11. Full of colour, sound, spectacle... CC-BY sfmission via Flickr
  • 12. ...and occasional extremes... CC-BY sfmission via Flickr
  • 13. But it’s more about exuberance, and pride... CC-BY sfmission via Flickr
  • 14. The young(er)... CC-BY sfmission via Flickr
  • 15. The old(er)... CC-BY sfmission via Flickr
  • 16. The whole community... CC-BY sfmission via Flickr
  • 17. And if a line-up like this... CC-BY sfmission via Flickr
  • 18. Might remind you of this... CC-BY bobaliciouslondon via Flickr
  • 19. ...do remember to keep track of the story? CC-BY sfmission via Flickr
  • 20. Yet when the party’s over, and it’s time to head home... CC-BY sfmission via Flickr
  • 21. Someone must be there to clean up... - because that’s part of the story too. CC-BY otubo via Flickr
  • 22. Process, assets, data, locations.... - all the usual structure-stuff... ...all those necessary details of organisation. CC-BY jorgeBRAZIL via Flickr
  • 23. Organisation focusses on structure CC-BY Avodrocc via Flickr
  • 24. yet the enterprise is the story. CC-BY Boban021 via Flickr
  • 25. The structure happens because of the story.
  • 26. Structures may be re-used for other stories, but the structure itself is not the story.
  • 27. A key task of enterprise-architecture is to remember and design for that fact, maintaining the balance between structure and story. Architecture is about structure. Architecture is also about story. We need both, to make it all happen. CC-BY SheilaTostes via Flickr
  • 28. “What’s the story?” “A cast of thousands!”
  • 29. Whose architecture? Some of the ‘cast’ - stakeholders - in the Carnaval story.
  • 30. Whose architecture? “An architecture describes structure to support a shared-story.” Tom Graves, The Enterprise As Story, Tetradian, 2012 Organisation aligns with structure, enterprise with story. We need a balance of both for the architecture to work.
  • 31. Whose architecture? “We create an architecture for an organisation, but about an enterprise.” Tom Graves, Mapping the Enterprise, Tetradian, 2010 Organisation aligns with structure, enterprise with story. We need a balance of both for the architecture to work.
  • 32. Whose architecture? “An organisation is bounded by rules, roles and responsibilities; an enterprise is bounded by vision, values and commitments.” Tom Graves, Mapping the Enterprise, Tetradian, 2010 Organisation aligns with structure, enterprise with story. We need a balance of both for the architecture to work.
  • 33. Whose architecture? A useful guideline: “The enterprise in scope should be three steps larger than the organisation in scope.” Tom Graves, Mapping the Enterprise, Tetradian, 2010
  • 34. Whose story? If the organisation says it ‘is’ the enterprise, there’s no shared-story - and often, no story at all.
  • 35. Whose story? The minimum real enterprise is the supply-chain - a story of shared transactions.
  • 36. Whose story? The organisation and enterprise of the supply-chain take place within a broader organisation of the market.
  • 37. Whose story? The market itself exists within a context of ‘intangible’ interactions with the broader shared-enterprise story.
  • 38. Whose story? “Customers do not appear in our processes... ...we appear in their experiences.” Chris Potts, recrEAtion, Technics, 2010 We must create the architecture around the shared-story - not solely around our organisation’s structures.
  • 39. Whose enterprise? All of these are stakeholders in the enterprise of Carnaval.
  • 40. Whose enterprise? • We choose to align with an enterprise • We do not possesses us...) enterprise (if anything, it possess that • We have our own business-values, but those values must uphold the enterprise-values • Note: valuesaare not necessarily monetary (for Carnaval, monetary focus may destroy enterprise-values of pride and community)
  • 41. Whose enterprise? Stakeholders and their respective business-drivers.
  • 42. Whose enterprise? • Each player is in relation with all other players (relation may be indirect, but always exists) • Players whose values align most closely with the enterprise-values should take the lead • Grey-economy is parasitic to Carnaval • Anti-clients may share overall vision (but disagree with us on how it should be achieved)
  • 43. “What’s the story?” “The plot thickens...”
  • 44. Plot and process “Process is the use of structure (the organisation view) Plot is the unfolding of story (the enterprise view)” Tom Graves, The Enterprise As Story, Tetradian, 2012
  • 45. Process as story “Each traverse through a business-process is a self-contained story with its own actors, actions and events” Tom Graves, The Enterprise As Story, Tetradian, 2012
  • 46. The story-cycle (Start here) (adapted from classic Group Dynamics project-lifecycle and VPEC-T framework)
  • 47. Where’s the story? Tom Graves, The Enterprise As Story, Tetradian, 2012
  • 48. process-volume... CC-BY AllBrazilian via Wikimedia
  • 50. business-scenario... CC-BY jorgeBRAZIL via Flickr
  • 51. use-case... CC-BY ~ggvic~ via Flickr
  • 52. resource-management... CC-BY fairfaxcounty via Flickr
  • 53. exchange-protocol... CC-BY quaziefoto via Flickr
  • 54. transaction... CC-BY Jack Zalium via Flickr
  • 55. governance... CC-BY Alicia Nijdam via Flickr
  • 56. system-overload... CC-BY-SA adriagarcia via Flickr
  • 57. standards... and risks... CC-BY rodrigofranca via Flickr
  • 58. customer-experience... CC-BY jorgeBRAZIL via Flickr
  • 59. ...customer-journey? CC-BY elbragon via Flickr
  • 60. And remember... “Customers do not appear in our processes... ...we appear in their stories.” paraphrase from Chris Potts, recrEAtion, Technics, 2010 Our organisation acts within the scope of the enterprise: think broader-enterprise first - outside-in, not inside-out.
  • 61. “What’s the story?” “To be continued...”
  • 62. Four types of stories • Single-shot: enterprise delimited by one project with a clear ‘character-arc’ or change • Sequel: re-uses a previous enterprise, but often without any new character-arc • Series: different stories within the same ‘world’ bounded by the enterprise • Serial: continuing stories within a ‘world’ (Most enterprise-stories work best as series or serial.)
  • 63. The strategy-cycle (overall cycle and relationships need to be kept in balance)
  • 64. The market-cycle boundary of ‘market’ in conventional business-models • (transactions depend on (reaffirmed) reputation and trust)
  • 66. ‘Quick-money’ failure-cycle (incomplete short-cut after transaction-profit slowly erodes trust / respect, breaks continuity of market-cycle)
  • 67. “What’s the story?” “Every picture tells a story”
  • 68. Most current EA toolsets are for design of static structures... CC-BY Avodrocc via Flickr
  • 69. ...we also need our tools to support the story. CC-BY Boban021 via Flickr
  • 70. Supporting the story “A challenge to vendors of EA toolsets: we need stronger support for story within our EA tools: images, audio, video and more.” Tom Graves, The Enterprise As Story, Tetradian, 2012
  • 71. Often excellent on structure...
  • 73. From structure to story (Published variants of Business Model Canvas) Alex Osterwalder / Alan Smith and others (cc) 2012
  • 74. From structure to story (Published variants of Business Model Canvas) Alex Osterwalder / Alan Smith and others (cc) 2012
  • 75. From structure to story (Published variants of Business Model Canvas) Alex Osterwalder / Alan Smith and others (cc) 2012
  • 76. From structure to story “Business Model Canvas In 2 Minutes” (YouTube: http://youtu.be/QoAOzMTLP5s ) Alex Osterwalder / Alan Smith / businessmodeltv and others (cc) 2012
  • 77. Wherever we are in architecture, wherever we see structure, we also need to be able to describe... “What’s the story?” CC-BY SheilaTostes via Flickr
  • 78. “What’s the story?” “What’s the story story?” for your enterprise?”
  • 79. Further information: Contact: Tom Graves Company: Tetradian Consulting Email: tom@tetradian.com Twitter: @tetradian ( http://twitter.com/tetradian ) Weblog: http://weblog.tetradian.com Slidedecks: http://www.slideshare.net/tetradian Publications: http://tetradianbooks.com Books: • The enterprise as story: the role of narrative in enterprise-architecture (2012) • Mapping the enterprise: modelling the enterprise as services with the Enterprise Canvas (2010) • Everyday enterprise-architecture: sensemaking, strategy, structures and solutions (2010) • Doing enterprise-architecture: process and practice in the real enterprise (2009)