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WP + 2P = <3 + $ (WordCamp Bucharest 2012)

  1. 1. + = + Wordcamp Bucharest – June 2012
  2. 2. Who’s this guy? Tudor Sandu Solutions Architect @ 2Parale (former all-around tech guy)
  3. 3. Topic points • A bit about WordPress • Affiliate Marketing • Promotional tools used in Affiliate Marketing • Plugins & Apps
  4. 4. WordPress CMS AND THEN SOME!
  5. 5. A bit of WP history • In the beginning, a (fork of a) blogging platform • Next, a CMS • Nowadays… THE CMS
  6. 6. WP Entities (Custom) posts (Custom) taxonomies Custom fields Metadata for everything If not, surely there’s one of scribu’s plugins for that
  7. 7. Back to AFFILIATE MARKETING
  8. 8. Affiliate marketing Affiliate marketing is a type of performance- based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. (Wikipedia)
  9. 9. How it works? onlineshop.com $ Commission Affiliate
  10. 10. Buying process steps Need recognition & problem awareness Advertising & PR Information search Evaluation of alternatives Affiliate marketing Purchase
  11. 11. Affiliate Marketing PROMOTIONAL TOOLS
  12. 12. Content is king! Reviews Recommendations
  13. 13. Forget about banners
  14. 14. Conversion rate comparison
  15. 15. Products kick the king’s ass ;) Shop server Affiliates API Affiliate website Feed ~= price offer 2Parale
  16. 16. Product mappings Product feeds WordPress entities Products (Custom) posts Product categories Post categories Product characteristics Post taxonomies or meta Product description Post content Product picture(s) Post thumbnail + gallery Other product info Custom fields Other stuff Seems like they were made for each other 
  17. 17. 2Performant Product Importer …OR 2PPI, FOR SHORT
  18. 18. It bridges WP & 2Parale
  19. 19. Works in 2 ways Add from feed Insert into post • Creates a post for each • Inserts cusomizable product shortcode into post • Imports and stores product • Perfect for reviews or data product comparison articles • Requires theme • Does not provide local modification storage
  20. 20. Rich admin interface
  21. 21. Easy product selection
  22. 22. Types of product-related projects • Price comparison tools • Product finders (aggregators on steroids) • UGC (reviews, mix&match etc.)
  23. 23. Try it! It’s free! 2ppi.2parale.ro Tutorials on siteafiliere.com (ro)
  24. 24. API
  25. 25. For developers 3RD PARTY APPLICATIONS
  26. 26. 3rd party apps apps.2performant.com
  27. 27. Opportunities for developers • Premium plugins (which do cool stuff) • Premium themes for 2PPI • Shared revenue apps • Affiliation :)
  28. 28. Recap • Products rule, banners drool! • WordPress – good for storing products • 2PPI bridges the gap • As a developer you can make money – Shared revenue apps (soon) – Premium plugins/themes
  29. 29. 2Parale – a bunch of figures • 130+ campaigns from 28 categories to choose from • 405k RON affiliate commissions in Q1 2012 • Biggest commission ever: ~1100 RON • We double huge commissions (e.g. 892 RON, 578 RON) • Fashion Affiliate Challenge – 7250+ EUR in prizes • Other challenges to come soon …and counting live on www.2parale.ro
  30. 30. You have a head start, being smart and knowing WordPress GIVE YOURSELF THE CHANCE TO MAKE MONEY
  31. 31. Tudor Sandu gmail@tudorsandu.ro twitter.com/tetele

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