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Absnd2phoneslideshare2 090325135637 Phpapp02


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Absnd2phoneslideshare2 090325135637 Phpapp02

  1. 1. 1 Mobile Marketing Works Your customers are mobile, your brand should be.
  2. 2. 2 We are moving from a world of impressions to a world of engagement.
  3. 3. 3 Mobile Change Topic June 2005 June 2008 Wireless Subscribers 194 Million 263 Million Wireless Penetration US 66% 84% Minutes Used 1.26 Trillion 1.22 Trillion Monthly SMS 7.2 Billion 75 Billion Annual SMS 57.2 Billion 600.5 Billion Wireless Only Households 7.7% 15.8% CTIA 2008
  4. 4. 4 Mobile Demographics Pew Foundation Mobile Report 2008!
  5. 5. 5 Mobile Influence Of the 260 million US cell phones currently subscribed, over 95% of them are SMS capable In the USA, over 75 billion text messages are sent each month Cell phone penetration in the US has surpassed cable TV, web access and Home PCs Over 95% of new phones sold today have web browsers and over 50 million US consumers use them regularly Apple and Google have changed the mobile model CTIA 2008
  6. 6. 6 Mobile is Social Accessibility to social circles at all times Perpetually connected, constant companion Mobile devices serve as part of identity, ring-tones, answer-tones, designer phones Tool for information, entertainment, music & photos Ubiquitous uptake regardless of culture Transition from cell phones to smart phones 72% of 16-27 year olds use text messaging 38% say mobile is more important than wallet
  7. 7. 7 Why Now There are now more mobile devices than televisions and computers combined All of these devices combined represent the opportunity to redefine direct marketing
  8. 8. 8 Mobile Offers The future of direct marketing Text for offer codes Link to mobile websites Mobile search location based Free 411 Info Consumer loyalty opt-ins Send from web site Green- paper free 5 to 8 X redemption rates
  9. 9. 9 Demo Offers are opt in only Demo-Text king to 99702 for offer Or send to phone from web site Thanks for entering BK's Thanks for entering BK's Delivered with content request KING for a day sweepstakes. Find a KING for a day sweepstakes. Find a Burger King or get free Burger King or get free King ring-tones and King ring-tones and VIP pass, special, sports schedule, wallpaper for your phone go to wallpaper for your phone go to sweepstakes, search Subscription Based Members, Entertainment Card, VIP clubs, Daily Candy Bluetooth or 2D Barcode enabled phone delivery Contest has ended, demo only
  10. 10. 10 Text 2 Win Consumers text to instantly * enter sweepstakes Opt in future offers *Standard text rates will apply. SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on the number of eligible entries received. Sweepstakes begins at12:00:01a.m. Links to product info ET on 3/03/08 and ends at 11:59:59 p.m. ET on 4/28/08. Open to legal residents of the 50 U.S. and D.C. who are 18 years of age and older. Void where prohibited. To enter and for complete Official Rules, go online to Sponsor: Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433. © 2008 Smoothie King Franchises, Inc. “Smoothie King” and “Be good to yourself”are registered trademarks of Smoothie King Franchises, Inc. Alternative means of entry Live contests Text 2 Win Links to mobile sites Contest has ended, display only
  11. 11. 11 Text-2-Win with mobile site Contest has ended, display only
  12. 12. 12 Text Pizza + zip code to 92466
  13. 13. 13 The mobile web Yahoo, USA Today, others offer free content with mobile links. Horoscopes Weather Stock Quotes Breaking News Gossip Mobile links will replace mms and wap push
  14. 14. 14 Mobile Web Browser Opera browser stats illustrate mobile web growth 357% Year over Year User Growth 4.2 Billion Page Views 337% Y/Y Growth Does not include iPhone, RIM, Windows Mobile others
  15. 15. 15 Apple & Google Over 800 Million Apps downloaded from Apples App Store first 8 months Eric Schmidt told CNBC that Google believes mobile ad revenue will surpass traditional search advertising Google maps with location enabled search & ads Open mobile devices versus carrier walled gardens Innovation on these devices will be rapid and capabilities will surpass PCs China effect 84MM new users 2008 vs. 7MM US
  16. 16. 16 Customer Loyalty Loyalty Club + Mobile Club Alerts VIA SMS Overtake email, direct mail, coupons Efficient location based Green / Cost effective Measurable 5x to 8x redemption rates Interaction with affinity cards SMS offer codes with links to mobile site
  17. 17. 17 Mobile Web Consumer Hunter Not Browser
  18. 18. 18 Mobile Sites What they should see Fast loading Relevant content Innovation Coupons Freebies
  19. 19. 19 Text 2 Screen Digital Signage Increase digital signage response rates Text Paris to 99702 Consumers text for offer that includes unique id Message includes click2call reservations Text 2 Screen Offer is delivered via SMS and includes mobile web link Consumers can redeem on site and link to additional promotions
  20. 20. 20 Text 2 Screen Consumers can text to branded screens Interactive Television Live Outdoor Advertising Social media Live Event Texting Text 2 Screen Portable systems filter language and capture data
  21. 21. 21 Event Activation Use promo code 60TLC on Orbitz .com. Save $60 on your next trip. Like receiving these Orbitz TLC msgs and promos? Reply YES to this msg for more info. Max 2/mo. Radio spots tout special discount offers Consumers text for code for on-line discount Ticket Master, Orbitz, Travel, Retail Message includes incentive to visit branded event displays
  22. 22. 22 Financial Services 10 Million use mobile banking in Korea Google, Yahoo, AOL, Pay Pal launching transaction services Fidelity Anywhere alerts with links to mobile site In Japan more people browse the web with mobile devices than PCs Important gateway to the modern consumer Pay-Pal Mobile link for donation
  23. 23. 23 Real Estate Text for pricing and info on listed properties Links to mobile sites with details No more empty flyer holders Ideal for condos, large developments Web2Mobile Maps and Info Text bay to 23907 For Sale Price and Property Info
  24. 24. 24 Generating Mobile WOM Permission Based Barter based, something of value Keep it simple Mobile Mug Club Useful links click 2 call, directions Enable social interaction Opt in for future contact Loyalty Programs Give people something to talk about
  25. 25. 25 Create and Manage Campaigns • Web based interface • Easy to use drop down lists • Buttons and integrated help • All campaigns set up on one page • Built in reporting and list blast tools • Full campaign and user management
  26. 26. 26 Help Site with info for consumers Snd 2 Phone • Terms of use • Opt out online • Locate offers • Sweepstakes Info • Required carrier messaging • Help screens
  27. 27. 27 Snd 2 Phone Offer displays reach more consumers • Text message • Mobile Web • Search optimized web site • Email sharing • Voice response • Digital Signage
  28. 28. 28 ApolloBravo ApolloBravo is a next generation mobile marketing + social media agency specializing in creating technology driven advertising and promotion. ApolloBravo created the wireless marketing platform in 2005, an innovative content delivery system that combines the best elements of text messaging and the mobile web to create a new solution. Platform works with all major carriers and delivers sms, mms, mobile web, content and social media integration and is fully customizable.
  29. 29. 29 ApolloBravo Point of difference Only mobile marketing platform with automated mobile web site generation. Only platform with searchable offers on-line that automatically populate a branded offer page linked to your home page Only platform with email, web and social media display options customized by user. Only platform that allows consumers to access offers via 800 number. Only platform with barcodes and unique message numbering Only platform with digital signage and ad player integration. Platform meets all new carrier rules for submissions, on-line opt out, posting of rules, terms and conditions.
  30. 30. 30 Mobile Marketing + Social Media Experts Made4Mobile Reach the elusive 16 to Branded Mobile Websites 24 year old consumer Optimized 4 Mobile Search Snd 2 Phone TM Web 2 Mobile TM SMS & MMS Promotion Full Web to Mobile and Platform With Full Capabilities Social Media Integration LoyaltyLink+ DigitalSignage+ Loyalty Card and Mobile Digital signage platform Phone Become One fully integrated with SMS Text 2 Win TM Voice 2 SMS TM Full Mobile Sweepstakes Deliver SMS offers via Capabilities Interactive Voice Response
  31. 31. 31 Thank you For more information Please contact All ideas, concepts and recommendations presented herein are the intellectual property of ApolloBravo Inc. Alexandria, VA,and may not be copied, implemented or represented without the expressed permission of ApolloBravo Inc.