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Netadge 20150706

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Netadge 20150706

  1. 1. THE MOBILE FIRST DSPMay 2015
  2. 2. 2 AGENDA ‣ Introductions ‣ The Big Bang– Mobile Rising ‣ The netADge adVANtage ‣ Demo and Q&A ‣ Next Steps
  3. 3. 3 THE BIG BANG MOBILE RISING
  4. 4. 4 ANYTIME, ANYWHERE, ANYPLACE, ALWAYS ON SPENDIN G TIME WITH FAMILY 22% LYING IN BED 67% IN THE BATHRO OM 19% WAITING FOR SOMETHING 47% WHILE SHOPPIN G 15% WHILE WATCHING TV 39% AT SOCIAL GATHERIN GS 15% WHILE COMMUTI NG 25%
  5. 5. 5 MOBILE TOUCHES EVERY POINT OF PURCHASE CYCLE INFLUENC ED YOU TO BUY VIA YOUR MOBILE 14% INFLUENCE D YOUR IN-STORE PURCHASE 11% CAUSED YOU TO RECONSID ER A PRODUCT 13% HELPED YOU FIND SOMETHI NG NEARBY 26% PROVIDE D YOU WITH A BETTER OPTION 23% INTRODUC ED YOU TO SOMETHIN G NEW 42%
  6. 6. 6 MOBILE OFTEN OUT- PERFORMS PC ADS Average CTR, Finance Industry Mobile Ads 39 % Non-Mobile Ads 9%
  7. 7. 7 MARKETPLACE IS CONSOLIDATING
  8. 8. 8 IN-APP ADS TO SURPASS PC DISPLAY ADS BY 2017 Online Advertising and Mobile App Revenue in Key Countries:* 2013 to 2017 Source: App Annie * Brazil, Canada, France, Germany, India, Japan, Russia, South Korea, United Kingdom, & United States ** Other PC Advertising includes online rich media, video, and classified advertising Source: IDC INDEXEDREVENUE PC Online Display Advertising Mobile Display Advertising Mobile In-App Advertising 50 25 0 2013 2017 1.3x 3.7x 3.8x 2013 2017 2013 2017
  9. 9. 9 MOBILE MESSAGING IS THE NEW SOCIAL MEDIA * Messaging apps: WhatsApp, Messenger, LINE, WeChat, Social apps: Facebook, Twitter, Linkedin, Instagram 2,500 2,000 1,500 1,00 500 0 MILLIONSOFUSERS 4Q11 4Q12 4Q13 4Q14 Big 4 Messaging Apps Big 4 Social NetworksMessaging Apps Are on the Brink of Overtaking Social Networks in User Numbers* BI Intelligence
  10. 10. 10 US MOBILE AD SPEND SPANS ALL VERTICALS $370 $770 $4 090 $2 200 $1 850 $1 680 $1 260 $1 250 $1 140 $1 540 $370: Health & Pharmaceuticals $770: Other $4,090: Retail $2,200: Finance $1,850: Automotive $1,680: Telecom $1,260: CPG $1,250: Travel $1,140: Technology $1,540: Media & Entertainment $ MILLIONS TOTAL: $17.73 BILLION
  11. 11. 11 MOBILE AND VIDEO DRIVE RTB GROWTH $2,9 $3,8 $4,9 $6,5 $7,1 $7,5 $0,1 $0,5 $1,4 $2,9 $4,9 $6,8 $0,1 $0,5 $1,1 $2,0 $3,1 $3,9 $0,0 $2,0 $4,0 $6,0 $8,0 $10,0 $12,0 $14,0 $16,0 $18,0 $20,0 2013 2014E 2015E 2016E 2017E 2018E Desktop Display Mobile Video Forecast: Real-Time Bidding Digital Ad Sales (U.S.) Note: Includes directly and indirectly sold ad inventory Source: BI Intelligence Estimates, IDC BI Intelligence
  12. 12. 12 WHY BUYERS LOVE MOBILE RTB Lower CPMs Speed Targeting EFFICIENCY
  13. 13. 13 TRENDS AND OBSERVATIONS ‣ Mobile advertising doubled its share of spend in last 12 months ‣ Better tracking and increases in rich media/native/in-stream advertising, private marketplace/direct deals and cross- device tracking are driving growth ‣ RTB and better performance metrics also driving growth. ‣ Mobile-first native formats are more engaging and perform better than banners across all audiences ‣ Mobile now considered a layer across all channels rather than a channel ‣ Time to give mobile more focus is NOW
  14. 14. 14 THE NETADGE ADVANTAGE ?We’ve thought of eVERything.
  15. 15. 15 BACKGROUND ‣ Mobile technology company founded in 2003 ‣ Largest and fastest growing mobile DSP in France ‣ Over 100 billion impressions per month, ‣ Data Centers in Europe and America. ‣ Scalable, SAS platform with open APIs ‣ Open RTB, M-RAID and VASt compliant ‣ Leader in geo fencing and weather personalization ‣ Simple fee structure ‣ Opening NYC office in Q1 2015
  16. 16. 16 THE MOBILE DSP THAT’S ALSO A DMP ‣ Manage, host and analyze campaign data ‣ Open APIs allow easy extraction, ingestion and management of 1st party data, 3rd party data and list management ‣ Create your own targeting segments ‣ Model and target look-a-likes
  17. 17. 17 TARGETING & RETARGETING MADE EASY Create as many segments as necessary for targeting and/or retargeting using first party data: ‣ Either extracted IDs from previous campaigns (viewers, clickers or event clickers and whatever tagged events are requested) ‣ Or IDs ingested from advertiser’s own CRM
  18. 18. 18 RIGHT TIME, RIGHT PLACE, RIGHT MESSAGE In addition to content, device, user, language, location, OS and other established criteria, netADge provides over 40 filters, including day-part, geo-fencing and weather targeting*. *
  19. 19. 19 AGNOSTIC CONVERSION TRACKING ‣ Supports all 3rd party trackers and macros available on the market, either through certified integrated processes or open APIs ‣ ROI tracking and redirect ad serving, either through the 3rd parties enablers certified integrated process or using neADge’s open S2S easy connect interface
  20. 20. 20 FLEXIBLE APPROACH TO AD AND CONTENT DELIVERY ‣ Customers control the operation of the algorithm according to their priorities: time, frequency capping , volume and / or KPI ‣ Serves all certified mobile ad creative units and calls-to-action: • Banners • VAST Video • Private Marketplace • Rich Media (3rd party certified) • HTML-5 • Native • Click to Call • Drive to Store • App Install
  21. 21. 21 ROBUST REPORTING AND OPTIMIZATION ‣ Machine learning drives efficient optimization of audience, creative messaging and pacing across CPMs, CPCs, CPIs and CPAs for campaign duration ‣ Forecasting, inventory avails, post campaign analytics and other advanced features are supported either directly or via partnership ‣ Granular dashboard tracks everything
  22. 22. 22 UNSURPASSED GLOBAL REACH Billions of IMPYear 1000+ Number of Countries 120+
  23. 23. 23 UNRIVALED EXPERIENCE WORLD WIDE Campaigns 5000+ Customers 300+
  24. 24. 24 + PREMIUM AUDIENCE AND INVENTORY PARTNERS
  25. 25. 25 THE NETADGE ADVANTAGE AUDIENCE • Apps 1st • Global inventory and large volume TRACKING • Manufacturers ID’s management • Compatibility and certification on multiple trackers SEGMENTATION • Demo • Behavioral • Interest • Mobile/tablets and Apps vs. sites • Mobile OS’s • Geo-fencing (Lat/Long) = Place • Environmental • Advanced Day parting = Moment PERFORMANCE • Budget pacing • Frequency capping DATA • 1st party data injection, extraction and management easy • 3rd party data open, Click on (TV synch), TvTY and Exelate coming Q1 RETARGETING • Manufacturers ID’s recognition and management • List and segment creation OPTIMIZATION ALGORITHM • Suitable for “mobile first” variables FORMATS • Mobile sizes including banners, interstitials, “click to frame”, rich media (HTML5 MRAID) , native ads and videos (VAST) • 3rd party CMS certification like Celtra REPORTING AND STATISTICS • Real time reporting • Statistics dashboards for optimization • Predictive data
  26. 26. THANK YOU AND NEXT STEPS CONTACT: christophe.sauvan@netadge.com netadge 2015

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