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Comment choisir son outil de trackingmobile? 
1 
http://marketingmobile.co 
http://vincenttessier.fr
Un foisonnement d’acteurs 
2 
http://marketingmobile.co 
http://vincenttessier.fr 
More info on mobyaffiliates.com
Qui fait quoi? 
3 
http://marketingmobile.co 
http://vincenttessier.fr 
Attribution / 
Tracking 
Media Buying 
App centric...
Les questions à se poser 
4 
http://marketingmobile.co 
http://vincenttessier.fr 
1.Le nombre et la qualité des sources de...
5 
http://marketingmobile.co 
http://vincenttessier.fr
6 
http://marketingmobile.co 
http://vincenttessier.fr
7 
http://marketingmobile.co 
http://vincenttessier.fr 
If you're finding that you are running high volumes of traffic, we...
8 
http://marketingmobile.co 
http://vincenttessier.fr
9 
http://marketingmobile.co 
http://vincenttessier.fr
10 
http://marketingmobile.co 
http://vincenttessier.fr
11 
http://marketingmobile.co 
http://vincenttessier.fr
12 
http://marketingmobile.co 
http://vincenttessier.fr
13 
http://marketingmobile.co 
http://vincenttessier.fr 
No self-service
14 
http://marketingmobile.co 
http://vincenttessier.fr 
No self-service
15 
marketingmobile.co 
http://marketingmobile.co 
http://vincenttessier.fr
Suivez-moi sur : 
16 
Communauté Marketing mobile : 
Page Marketing mobile : 
Getin touch 
http://marketingmobile.co 
http...
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Comment choisir son outil de tracking mobile?

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Comment choisir son outil de tracking mobile?

  1. 1. Comment choisir son outil de trackingmobile? 1 http://marketingmobile.co http://vincenttessier.fr
  2. 2. Un foisonnement d’acteurs 2 http://marketingmobile.co http://vincenttessier.fr More info on mobyaffiliates.com
  3. 3. Qui fait quoi? 3 http://marketingmobile.co http://vincenttessier.fr Attribution / Tracking Media Buying App centricAnalytics App rankingou ASO (App Store Optimisation
  4. 4. Les questions à se poser 4 http://marketingmobile.co http://vincenttessier.fr 1.Le nombre et la qualité des sources de trafic avec lesquels l’outil est intégré 2.Est-ce que l’outil trackles downloadsorganiques (non issues de campagnes médias)? 3.Est-ce que l’outil est neutre dans son tracking? Est-ce qu’il n’y a pas de conflit d’intérêt? 4.Méthodologie utilisée (deviceID, fingerprinting…) 5.Si l’outil est gratuit, quel est le business model du prestataire? 6.Temps de réponse serveur (lire cet article de Venturebeat) 7.Toute autres questions utiles (support local, langue du support, horaire de disponibilité…)
  5. 5. 5 http://marketingmobile.co http://vincenttessier.fr
  6. 6. 6 http://marketingmobile.co http://vincenttessier.fr
  7. 7. 7 http://marketingmobile.co http://vincenttessier.fr If you're finding that you are running high volumes of traffic, we can offer you a better deal per attribution if you agree to increase your minimum number of attributions per month. The base fee is calculated as the number of included attributions times the price per attribution. That means 200,000 attributions in the base package is worth as much as 400,000 attributions in the business package. Attributions are defined as the sum of your clicks and your non-organic installs. In-app events and organic traffic never cost you a cent.
  8. 8. 8 http://marketingmobile.co http://vincenttessier.fr
  9. 9. 9 http://marketingmobile.co http://vincenttessier.fr
  10. 10. 10 http://marketingmobile.co http://vincenttessier.fr
  11. 11. 11 http://marketingmobile.co http://vincenttessier.fr
  12. 12. 12 http://marketingmobile.co http://vincenttessier.fr
  13. 13. 13 http://marketingmobile.co http://vincenttessier.fr No self-service
  14. 14. 14 http://marketingmobile.co http://vincenttessier.fr No self-service
  15. 15. 15 marketingmobile.co http://marketingmobile.co http://vincenttessier.fr
  16. 16. Suivez-moi sur : 16 Communauté Marketing mobile : Page Marketing mobile : Getin touch http://marketingmobile.co http://vincenttessier.fr

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