Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
WHITE LABEL MOBILE DSP | CUSTOM AD EXCHANGE
Private & Confidential
is a White Label
Demand Side Platform
(DSP) solution, upon which
ad agencies, advertisers &
Ad Exchanges can build
their m...
What We Offer
One stop solution for all your
advertising needs
Cuts down your time to
market with ZERO investment
in techn...
What We Offer
Access to massive global
inventory!
Data Science approach
towards relevancy &
targeting
What We Offer
State of the art RTB Ad Exchange
that brings Highest Quality ads at
the Best Price
More time for Publishers ...
What We Offer
Create a Private Marketplace for
mobile ad spaces.
Option to Cross-Bid for higher
fill rates & maximum reach!
What’s beneath
For Ad Agencies/Media Buyers/Advertisers
Get instant access to bid on global SSP traffic without
launching a technical pla...
Bidstalk
Real Time Bidding
Platform
Data
Partners
DMP
Conversion
Tracking
Partners
Bidstalk White Label DSP
Media Buyers
D...
For Branded Demand Side Platforms (DSPs)
Reach thousands of exclusive mobile app publishers
Key Pointers
 Access to premi...
Custom/Private
Exchanges
Direct Supply
Partners
Data
Partners
DMP
Conversion
Tracking
Partners
Ad Networks
Ad Exchanges/
S...
Custom/Private Exchanges
 No charges on remnant
inventory shared with other
demand sources
 Low Platform Fee
 Option to...
# Optional access to other demand sources
Custom/Private
Exchanges
Ad Exchanges/
SSPs
Direct Supply
Partners
Custom/Privat...
Platform Features
Open RTB 2.1
Compliant Self-Serve
Bidding Platform
Server to Server
integration through
Open APIs
Ad exc...
Platform Specifications
Currently able to
handle 100,000
QPS and scale up
to 500,000 QPS in
next couple of
months
Average ...
Key Features
for
Demand and
Supply
Partners
Open, customizable &
transparent Platform
Quick and efficient scale up of
trad...
Campaign Targeting & Optimization
LOCATION
DEVICE
DEVICE OS
CATEGORY
TIME OF DAY SCHEDULING
APPS LIST
EXCHANGE
IP TARGETIN...
Traffic – Reach - Global
GLOBAL
10+ BILLION IMPRESSIONS PER DAY
5.19%
36.16%
1.80%
3.95%4.36%
5.65%
5.97%
3.21 %
3.51%
1.5...
portal one also gets access to
Within
Real time reportingFlexible rules-engineOpen API Support
Supply Partners
More in Pipeline ..!
Programmatic Mobile Video Advertising
Conversion Tracking Partners
Bidstalk applies a platform
services fee for demand
partners on total monthly
spend .
From custom ad
exchanges, the fee is...
Together, let’s
transform the way
mobile
advertising is
done
Email: info@bidstalk.com
URL: www.bidstalk.com
Upcoming SlideShare
Loading in …5
×

Bidstalk Product presentation, White label mobile DSP

2,138 views

Published on

Interview of Vaibhav Gupta, CEO of bidstalk :
http://www.marketingmobile.co/2015/04/16/interview-de-vaibhav-gupta-fondateur-du-dsp-bidstalk/

Published in: Mobile
  • Be the first to comment

Bidstalk Product presentation, White label mobile DSP

  1. 1. WHITE LABEL MOBILE DSP | CUSTOM AD EXCHANGE Private & Confidential
  2. 2. is a White Label Demand Side Platform (DSP) solution, upon which ad agencies, advertisers & Ad Exchanges can build their mobile advertising business
  3. 3. What We Offer One stop solution for all your advertising needs Cuts down your time to market with ZERO investment in technology!
  4. 4. What We Offer Access to massive global inventory! Data Science approach towards relevancy & targeting
  5. 5. What We Offer State of the art RTB Ad Exchange that brings Highest Quality ads at the Best Price More time for Publishers to Focus on Sales!
  6. 6. What We Offer Create a Private Marketplace for mobile ad spaces. Option to Cross-Bid for higher fill rates & maximum reach!
  7. 7. What’s beneath
  8. 8. For Ad Agencies/Media Buyers/Advertisers Get instant access to bid on global SSP traffic without launching a technical platform Key Pointers  Seamless access to Global Inventory  ZERO Investment in technology  Brand Value – Retained  Low Platform Fee
  9. 9. Bidstalk Real Time Bidding Platform Data Partners DMP Conversion Tracking Partners Bidstalk White Label DSP Media Buyers Direct Supply Partners Ad Exchanges/ SSPs Custom/Private Exchanges Ad Networks Advertisers Ad Agencies
  10. 10. For Branded Demand Side Platforms (DSPs) Reach thousands of exclusive mobile app publishers Key Pointers  Access to premium and exclusive inventory sources  Access to remnant inventory from private exchanges  Access to Ad-exchange inventory if needed  Low platform fee  Server to Server integration
  11. 11. Custom/Private Exchanges Direct Supply Partners Data Partners DMP Conversion Tracking Partners Ad Networks Ad Exchanges/ SSPs # Optional Access Bidstalk Real Time Bidding Platform Branded DSPs
  12. 12. Custom/Private Exchanges  No charges on remnant inventory shared with other demand sources  Low Platform Fee  Option to access own inventory exclusively or preferentially in combination with other inventory sources  Server – Server integration Stay focussed on sales by utilizing Bidstalk managed exchange infrastructure Key Pointers
  13. 13. # Optional access to other demand sources Custom/Private Exchanges Ad Exchanges/ SSPs Direct Supply Partners Custom/Private Exchanges Media Buyers Branded DSPs Bidstalk Real Time Bidding Platform Data Partners DMP Conversion Tracking Partners Ad Networks Ad Agencies Advertisers Bidstalk White Label DSP # Optional access to other inventory sources
  14. 14. Platform Features Open RTB 2.1 Compliant Self-Serve Bidding Platform Server to Server integration through Open APIs Ad exchanges integrated (& in progress) – Smaato, Nexage, Inner-active, Mopub, Rubicon Projects, OpenX, Avocarrot, Tapsense, and Google Ad-X 3rd party Conversion Tracking from has offers and ad even in addition to in-house tracking solution 3rd party fraud detection through AdTruth (integration in progress) in addition to in-house solution DMP Integration for better targeting and optimizations results
  15. 15. Platform Specifications Currently able to handle 100,000 QPS and scale up to 500,000 QPS in next couple of months Average Latency under impressions handled per day 100,000 QPS 500,000 QPS 10MS 9 bn
  16. 16. Key Features for Demand and Supply Partners Open, customizable & transparent Platform Quick and efficient scale up of trading activities Trade & manage multiple RTB partners all at one place Intelligent filtering & cross switching algorithms Complete end to end infrastructure level management
  17. 17. Campaign Targeting & Optimization LOCATION DEVICE DEVICE OS CATEGORY TIME OF DAY SCHEDULING APPS LIST EXCHANGE IP TARGETING ON WIFI VS. CARRIER • Country>State>City • GPS coordinates • Geo Fencing • Age, Gender • Interests (Games, Sports…) Time of the day > Hours based > Morning > Evening Most preferred apps or Most installed apps in the market Popular Ad Exchanges (Smaato, Nexage, OpenX, Opera, Inneractive, Tapsense) IP addresses for specific users or a predefined IP range Targeting based on Mobile OS (iOS, Android, Windows OS…) • Targeting for Wi-Fi Users or Carrier based user • Targeting for specific device • (Samsung, iPhone, Windows phone…)
  18. 18. Traffic – Reach - Global GLOBAL 10+ BILLION IMPRESSIONS PER DAY 5.19% 36.16% 1.80% 3.95%4.36% 5.65% 5.97% 3.21 % 3.51% 1.57% 2.74% 4.73% 7.34% 2.80%
  19. 19. portal one also gets access to Within Real time reportingFlexible rules-engineOpen API Support
  20. 20. Supply Partners More in Pipeline ..!
  21. 21. Programmatic Mobile Video Advertising
  22. 22. Conversion Tracking Partners
  23. 23. Bidstalk applies a platform services fee for demand partners on total monthly spend . From custom ad exchanges, the fee is charged on per bid request basis. 01 02 BUSINESS MODEL
  24. 24. Together, let’s transform the way mobile advertising is done Email: info@bidstalk.com URL: www.bidstalk.com

×