what we do
Each Patch site is run by a full
time professional editor and a
team of contributors who will
tell you about breaking news,
business openings and closings,
school news, crime, and average
folks doing extraordinary things.
We provide a full calendar of
community happenings — and we
make it easy for anyone to add
their event to it, free.
Our researchers collect detailed
information and take photos of
hundreds of local businesses,
organizations, government ofﬁces
and public parks so you have
comprehensive listings at your
No matter what’s going on in your
community, we’ve got it covered.
Visit Patch to check out or upload
photos and videos from around
town, see what neighbors are up
to, and get in on the conversation.
newsletter ads banner ads
Patch users can subscribe to receive news Advertise with Banner ads on Patch and have
via email newsletters featuring content hand- your business seen on the hottest new local
selected by the editors. Currently we offer news website. Choose from several different
a daily news update, a weekly news digest, ad sizes to optimize your advertising success.
and a breaking news alert that is triggered Show off your business or product on the
whenever an important story is posted to the homepage, on internal pages, or even in our
site. weekly e-mail newsletters.
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a high impact way to reach out to potential
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Promote coupons on Patch and drive new
customers through your door. You receive
printable, emailable, sharable coupons all over
the site. Businesses can purchase coupons
and run them on multiple Patch sites.
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how we market
Local Grass Roots Marketing
Patch sponsors local events and participates in all
types of community activities as a way of spreading
the word about Patch, its content, and its advertisers.
We have ﬁrst class engineers who work tirelessly
to make sure Patch content is on the top of
search results for all search engines.
Social Networking and Sharing
Patch is designed to be easy to share. Articles can be
emailed or posted to Facebook and Twitter. All sites
have corresponding Facebook and Twitter pages.
AOL Homepage Presence
AOL subscribers register with their zipcode.
We use this information to feed local Patch
news directly to AOL users.
When searching MapQuest, businesses near or in
Patch towns will automatically offer to be re-routed
to that business’s Patch Directory listing.
Local Patch content is streamed directly to
Starbucks customers in Patch communities when
they sign on to the new free wiﬁ.
Local AOL Email Blasts
Using a registered zipcode, AOL email addresses
will receive local Patch introduction emails
announcing Patch’s presence in town.
Word of Mouth
Patch has the highest quality news product
anywhere. Once people use it, they get hooked
and tell friends, family and co-workers.