Technique

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Technique

  1. 1. method three: technique
  2. 2. online • video based • photography based • podcasts • Flickr • YouTube channel • on own website • Vimeo channel • established community • on own website • text based • blog • on own website • networking sites • established community
  3. 3. print • brochures • direct mail • leaflets environmental • posters • freebies and give-aways • booths at festivals • billboards and large format
  4. 4. merchandise • clothing • posters • buttons/badges • stickers other media • radio • television • commercial televisions (banks, unis, stadiums)
  5. 5. brand identity: (RED) • very strong brand image, revolving around the color and word red and two parentheses • instantly recognizable
  6. 6. L: a page from the (RED) website and R: their Facebook page L: (RED)’s Twitter page and R: their YouTube account page brand identity: (RED) • simple identity that’s easily adapted to an extensive variety of media • presents a unified image
  7. 7. social media: obama presidential campaign • started with a cohesive brand image, then expanded to every network possible • established an extensive presence on each • online communities provided a platform for people to find other supporters and get together to campaign for Obama
  8. 8. social media: obama presidential campaign • On 3 November, 2008, the day before the presidential election, Obama had approximately 400% more online supporters than McCain. • concluded as arguably the most successful presidential campaign in history Obama’s Twitter account Obama’s website
  9. 9. the Procrastination Station map of the hidden Energy Shots creative marketing: red bull • very well in tune with their audience and cater to them • made a Procrastination Station online • hid Energy Shots around the U.S. • created a scavenger hunt for signed baseballs around San Francisco (pictured right)
  10. 10. creative marketing: red bull • interesting contests that fuel an ongoing dialogue • gives the customer an incentive to interact • successfully advertises the brand Red Bull’s Twitter page their Facebook page
  11. 11. thank you

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