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Engage Generation X In Giving

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Engage Generation X In Giving

  1. 1. Engage Generation X in Giving NAIS 2009 Conference
  2. 2. Agenda <ul><li>Brainstorm – What are our Generation X stereotypes </li></ul><ul><li>Who is Generation X? </li></ul><ul><li>Activity </li></ul><ul><li>Characteristics of Generation X giving </li></ul><ul><li>Action plan </li></ul>
  3. 3. Brainstorm
  4. 4. Who is Generation X? <ul><li>Formative Years </li></ul><ul><ul><li>80s & 90s </li></ul></ul><ul><li>Major Events </li></ul><ul><ul><li>Increased divorce rates </li></ul></ul><ul><ul><li>Both parents worked – “latchkey kids” </li></ul></ul><ul><ul><li>Jonestown & 3 Mile Island </li></ul></ul><ul><ul><li>Celebrities – Cobain, Cosby, Michael Jordon </li></ul></ul><ul><ul><li>TV – “Friends”, “Seinfeld”, “Cosby Show”, “Brady Bunch”, MTV </li></ul></ul>
  5. 6. Generation X Characteristics <ul><li>Independent </li></ul><ul><li>Serious / Informal </li></ul><ul><li>Educated </li></ul><ul><li>Children Averse </li></ul><ul><li>No rules </li></ul><ul><li>Loyal to boss </li></ul><ul><li>Small generation </li></ul><ul><li>Confident </li></ul><ul><li>Stay at home moms </li></ul><ul><li>Want it now </li></ul>
  6. 7. Generation X Characteristics <ul><li>Hate waste </li></ul><ul><li>Mobile </li></ul><ul><li>Facts not fluff </li></ul><ul><li>Hungry to learn </li></ul><ul><li>Distrust authority / Skeptical </li></ul><ul><li>Global </li></ul><ul><li>Email </li></ul>
  7. 8. Activity
  8. 9. Gen X Giving Characteristics <ul><li>Civic-minded </li></ul><ul><li>Established careers </li></ul><ul><li>Entrepreneurial </li></ul><ul><li>Impact makers </li></ul><ul><li>Lasting legacy </li></ul><ul><li>Basic needs & umbrella orgs </li></ul><ul><li>Don’t give as much </li></ul><ul><li>Demand information </li></ul><ul><li>Increased debt </li></ul><ul><li>Lower net worth </li></ul><ul><li>Give when asked </li></ul><ul><li>Choose volunteering 1st </li></ul>
  9. 10. Action Plan “ Take deliberate steps to create programs & opportunities aimed at their interests & values”
  10. 11. Will it work for Generation X?
  11. 12. Resources <ul><li>Nonprofit Good Practice Guide </li></ul><ul><ul><li>You can find today’s presentation on the Guide, along with many other resources on Generation X. </li></ul></ul><ul><ul><li>http://www.npgoodpractice.org/Topics/emergingleaders/1128/1167/Default.aspx </li></ul></ul>
  12. 13. Resources <ul><li>Next-Gen Givers – http://online.barrons.com/article_print/SB122790823133465197.html </li></ul><ul><li>Next gen gives – but don’t call them philanthropist’s - http://www.socialcitizens.org/blog </li></ul><ul><li>When It Comes to Giving, Gen X Trumps Boomers – http://www.usnews.com/blogs/new-money </li></ul><ul><li>Generational Differences in Charitable Giving and in Motivations for Giving – The Center of Philanthropy at Indiana University </li></ul>
  13. 14. Resources <ul><li>The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room – http://www.amazon.com/Generational-Imperative-Understanding-Differences-Marketplace/dp/0979574501/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1233844998&sr=8-1 </li></ul><ul><li>Not So Basic Training: Managing Multiple Generations in the Workplace presentation - http://www.training-classes.com/programs/00/18/1840_generational_differences_in_the_workplace.php#pagetop </li></ul><ul><li>Connecting with Generation X – http://philanthropy.com/free/articles/v17/i12/12003301.htm </li></ul>

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