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Building your image through knowing your market

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Terry Gaouette believes that understanding new markets and using appropriate positioning is the foundation for building a company’s reputation.

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Building your image through knowing your market

  1. 1. Building YourImage Through Knowing Your Market
  2. 2. Terry Gaouette believes that understanding newmarkets and using appropriate positioning is thefoundation for building a company’s reputation.
  3. 3. To assist companies in the process of marketdevelopment, Terry Gaouette and his associatesperform market segmentation analysis, a process thatseparates the population into groups of customerswith similar characteristics and similar purchasingbehaviors. The market segmentation analysis includesdemographic information and information onconsumer purchasing power.
  4. 4. Market segmentation analysis helps new companiestarget their marketing efforts toward the appropriateconsumer group and carve out a market niche andbuild a reputation.
  5. 5. To companies that want to expand their business,Gaouette & Associates can offer an understanding ofhow customer perceptions of products and services,through customer interviews, focus groups, andsurveys. With this information, companies can developmore effective marketing campaigns to fortify theirbrand.

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