Beginners Guide to Website development

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The following presentation was written as a basic guide to website development, what do I need to know and how do I do it. Is it worth upgrading my existing site or build a new one ... what do I need to know?

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Beginners Guide to Website development

  1. 1. The beginners guide to website development. <ul><li>© Copyright FINAO Pty Ltd. December 2009 </li></ul>
  2. 2. FiNAO : Web design, development, online marketing & consulting. <ul><li>© Copyright FINAO Pty Ltd. December 2009 </li></ul>
  3. 3. Introduction <ul><li>The first question should be … What do you want to achieve through your website? What are your objectives? </li></ul><ul><li>There will be a variety of answers; </li></ul><ul><ul><li>To be found by potential consumers. </li></ul></ul><ul><ul><li>Provide information about the services provided </li></ul></ul><ul><ul><li>Build credibility and trust with consumers through the content. </li></ul></ul><ul><ul><li>Provide a ‘call-to-action’, engage & interact with users. </li></ul></ul><ul><ul><li>Differentiate yourself from competitors </li></ul></ul><ul><li>Before the design phase commences you will need a clear set of clear objectives. </li></ul>
  4. 4. Measurement <ul><li>Before we build a website will need to decide how will the success of the site be measured? </li></ul><ul><li>What are the KPI’s? </li></ul><ul><ul><li>The number of enquiries or the number of sales? </li></ul></ul><ul><ul><li>The number of registrations or members? </li></ul></ul><ul><ul><li>Site analytics; the bounce rate, unique visits, page-views, time on site etc. </li></ul></ul><ul><ul><li>Or simply, how good it looks, the compliments and feedback you receive. </li></ul></ul><ul><li>The KPI’s you set will dictate how it is designed and built. </li></ul>
  5. 5. Budget <ul><li>Websites are like cars, you get exactly what you pay for! </li></ul><ul><li>As well as the initial build, there is the on-going management and maintenance plus the addition of new components to consider. </li></ul><ul><li>Do you want the Hyundai or Aston Martin? </li></ul>
  6. 6. Some basic website rules <ul><li>Use an address [a URL] that is easy to remember and that is easy to type in! </li></ul><ul><li>The site has to look good, it needs to grab the users attention within seconds. </li></ul><ul><li>Navigation should be clear and simple. </li></ul><ul><li>Tell them up front who you are and what you do. </li></ul><ul><li>Place most information ‘above-the-fold’. </li></ul><ul><li>The site should be intuitive and not confusing! </li></ul>
  7. 7. Basic rules contd. <ul><li>Content is key - it should be developed and written with your users in mind, use a language they will understand. </li></ul><ul><li>Content that is good [and regularly updated] will encourage return traffic and will affect your search ranking. </li></ul><ul><li>It should be credible, persuasive and engaging. </li></ul><ul><li>Allow browsers to provide feedback ... and ensure you respond to this feedback (once again this will affect your search ranking). </li></ul><ul><li>eCommerce, if available, should be simple and secure </li></ul>
  8. 8. Some common design mistakes <ul><li>Confusing or unclear navigation. </li></ul><ul><li>Using language or words that your users do not understand. </li></ul><ul><li>Content that never changes - outdated information or articles. </li></ul><ul><li>User incompatibility - test across all browsers! </li></ul><ul><li>Graphics that take too long to download. </li></ul><ul><li>Broken links. </li></ul><ul><li>Having a website that is not scalable to meet your future business requirements. </li></ul>
  9. 10. Update your existing site? <ul><li>Do you have a website that does not meet your objectives? </li></ul><ul><li>If so it may be time for a facelift … there are a few questions to consider; </li></ul><ul><ul><li>Is your website professional and appealing? </li></ul></ul><ul><ul><li>What do you want users to take away from the visit? </li></ul></ul><ul><ul><li>What is the ‘call-to-action’? </li></ul></ul><ul><ul><li>What is your competitive advantage? </li></ul></ul><ul><ul><li>Do you have eCommerce capabilities? </li></ul></ul><ul><ul><li>How are you measuring its effectiveness? </li></ul></ul><ul><li>Consider building a new site … </li></ul>
  10. 11. Developing a new website <ul><li>Choose a domain that is easy to remember and is available. </li></ul><ul><li>Decide on the site objectives? </li></ul><ul><li>Decide what content you want on your site? </li></ul><ul><li>Will you update the site or will you engage a developer - you may require a content management system (CMS). </li></ul><ul><li>Write a brief that clearly articulates your requirements, find other sites that you like (and don’t like) as reference. </li></ul><ul><li>How will you measure the success? </li></ul>
  11. 12. Search <ul><li>Search Engine Optimisation (SEO) is the practice of making a web site rank higher in the search results of major search engines. </li></ul><ul><li>Search Engine Marketing (SEM) is paying for your site to feature top in the search results. </li></ul><ul><li>Search is the primary way users find web-sites today. </li></ul><ul><li>Consider how search engines work, eg. home page copy, page descriptions, tags, content in flash versus HTML etc. </li></ul><ul><li>Your website must be designed using basic SEO techniques. </li></ul>
  12. 13. Legislation <ul><li>If you are collecting consumer data on your website then you must comply with the relevant Codes of Practice (The Spam Act, Privacy Act as well as industry guidelines). </li></ul><ul><li>Permission-based marketing is key to establishing a direct relationship between consumers and brands. </li></ul><ul><li>Get advice on the best method of capturing permission-based information that can be used for future marketing activities. </li></ul>
  13. 14. Conclusion <ul><li>Building a website is very simple - building an effective website that is easily found is a little more complicated. </li></ul><ul><li>Ensure you clearly identify your business & marketing objectives and have clear measurement criteria </li></ul><ul><li>Once your site is developed ensure you are meeting your objectives, continue to measure and optimise. </li></ul><ul><li>An effective website will look good, be functional, engaging, interactive and be easily found. </li></ul>
  14. 15. More information? <ul><li>Contact Terry Down mobile 0413 481070 email [email_address] web www.finao.com.au </li></ul>

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