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For Policy
Discussion
Purposes
Only
DRAFT
James E. Rooney
Executive Director
Massachusetts Convention Center Authority
Mas...
For Policy
Discussion
Purposes
Only
DRAFT
MCCA Overview
Economic Impact:Economic Impact: (in millions)(in millions)
FY 20...
For Policy
Discussion
Purposes
Only
DRAFT
MCCA: Demonstrated Success
Over the last five years the BCEC and the Hynes have ...
For Policy
Discussion
Purposes
Only
DRAFT
Demonstrated Success
Over the past five years, the BCEC and the Hynes have gener...
For Policy
Discussion
Purposes
Only
DRAFT
 Boston will become a “Top 5” destination for conventions and
meetings, substan...
For Policy
Discussion
Purposes
Only
DRAFT
A Shared Vision for a Top 5 Boston
 Have Boston be continually
recognized as th...
For Policy
Discussion
Purposes
Only
DRAFT
Leading Cities
Rank City
Total Number of
Shows
1 Las Vegas 232
2 Chicago 118
3 N...
For Policy
Discussion
Purposes
Only
DRAFT
How we will get there:
Market
Share
MCCA
Mission
Economic
Impact
1
BCEC
Strategi...
For Policy
Discussion
Purposes
Only
DRAFT
Principles and ObjectivesPrinciples and Objectives
Components of potential BCEC ...
For Policy
Discussion
Purposes
Only
DRAFTExpansion Analysis
Full-build scenario with BRA vision for waterfront
1. Existing...
For Policy
Discussion
Purposes
Only
DRAFT
Potential Buildout Option
For Policy
Discussion
Purposes
Only
DRAFT
Destination Challenges
Destination ChallengesDestination Challenges
 Hotel Room...
For Policy
Discussion
Purposes
Only
DRAFT
Opportunities Lost
Over the past 3 years, a total of 143 shows were
lost due to...
For Policy
Discussion
Purposes
Only
DRAFT
14
Cost Constraints
Am Society for Therapeutic Radiology &
Oncology (ASTRO)
 Se...
For Policy
Discussion
Purposes
Only
DRAFT
15
1,100
1,700
1,700
1,700
6,000
6,100
6,600
6,850
7,600
8,300
8,400
8,200
8,600...
For Policy
Discussion
Purposes
Only
DRAFT
Boston Hotel Development
Boston Convention and
Exhibition Center
½ Mile Radius
1...
For Policy
Discussion
Purposes
Only
DRAFTHotel Rooms Within ½ Mile of
San Diego & Orlando convention centers
San Diego
Con...
For Policy
Discussion
Purposes
Only
DRAFT
International Shows in Boston
Boston ranked top destinationBoston ranked top des...
For Policy
Discussion
Purposes
Only
DRAFT
Next Steps
 Public Outreach and Dialogue
 The Convention Partnership: 27-membe...
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T5 Presentation

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T5 Presentation

  1. 1. For Policy Discussion Purposes Only DRAFT James E. Rooney Executive Director Massachusetts Convention Center Authority Massachusetts Office of Travel and Tourism T5 Presentation
  2. 2. For Policy Discussion Purposes Only DRAFT MCCA Overview Economic Impact:Economic Impact: (in millions)(in millions) FY 2009FY 2009 $525.4$525.4 FY 2008FY 2008 $586.9$586.9 FY 2007FY 2007 $515.0$515.0 FY 2006FY 2006 $439.9$439.9 FY 2005FY 2005 $337.4$337.4 TotalTotal $2.4 Billion$2.4 Billion Facilities:Facilities:  Boston Convention & Exhibition CenterBoston Convention & Exhibition Center  Hynes Convention CenterHynes Convention Center  Boston Common GarageBoston Common Garage  MassMutual CenterMassMutual Center The Massachusetts Convention Center Authority's (MCCA) mission is to generate significant regional economic activity by attracting conventions, tradeshows, and other events to its world-class facilities while maximizing the investment return for the residents and businesses in the Commonwealth of Massachusetts. MCCA MissionMCCA Mission
  3. 3. For Policy Discussion Purposes Only DRAFT MCCA: Demonstrated Success Over the last five years the BCEC and the Hynes have more than doubled their return on investments:  Initial BCEC investment $850.0 Million  Operating & capital investments $118.7 Million  Tax Benefits $129.3 Million  Economic Impact $ 2.4 Billion Demonstrated Success (FY2005 – 2009) Key Event Indicators BCEC HYNES Events 634 609 Room Nights 1,349,602 1,280,705 Attendees 1,838,449 1,736,878
  4. 4. For Policy Discussion Purposes Only DRAFT Demonstrated Success Over the past five years, the BCEC and the Hynes have generated over $2.4$2.4 billionbillion in economic impact (2004-2009). More conventions are coming to Boston in next three yearsnext three years than at any time in history (2010-2012). To t al Eco n o m ic Im p act in Massach u set t s $0 $100 $200 $300 $400 $500 $600 $700 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 Proj. FY11 Proj. FY12 Proj. FY13 Proj. $inMillions Hynes BCEC
  5. 5. For Policy Discussion Purposes Only DRAFT  Boston will become a “Top 5” destination for conventions and meetings, substantially increasing its market share among North American competitors and enhancing the economic benefit to the City of Boston and the Commonwealth and be identified as the #1 destination in North America for international corporations and associations to hold meetings, conferences and exhibitions. Statement of Purpose
  6. 6. For Policy Discussion Purposes Only DRAFT A Shared Vision for a Top 5 Boston  Have Boston be continually recognized as the “BEST” convention and meetings destination in North America  Make Boston a consistent “TOP 5” destination among North American convention and meetings cities  Make Boston the leading international meetings destination in the US  Build on the direct economic benefit we currently create here at the BCEC  Host key events that support Massachusetts’ core industries  Generate 5,000 construction related jobs  Create 1,200 new hospitality and associated positions (CSL International Estimate)  Cause creation of 3,500 – 4,500 new spinoff jobs in associated Massachusetts businesses  Support workforce development across the destination A campaign to:
  7. 7. For Policy Discussion Purposes Only DRAFT Leading Cities Rank City Total Number of Shows 1 Las Vegas 232 2 Chicago 118 3 New York 116 (tie) 4 Toronto 116 (tie) 5 Orlando 100 6 Atlanta 88 7 San Diego 80 8 Denver 78 9 Boston 69 10 New Orleans 66 Source: 2009 Tradeshow Week
  8. 8. For Policy Discussion Purposes Only DRAFT How we will get there: Market Share MCCA Mission Economic Impact 1 BCEC Strategic Development Plan 8 Destination Hospitality Culture & Brand 2 Hotel Rooms 3 South Boston & the Waterfront 4 Mobility Infrastructure 5 Boston Common Garage 6 Hynes as a Congress Center 7 International Market
  9. 9. For Policy Discussion Purposes Only DRAFT Principles and ObjectivesPrinciples and Objectives Components of potential BCEC growth (hotel, ballroom, exhibit hall, auditorium, and other uses) shall be:  Massed to respect existing neighborhoods and BCEC building  Designed based on feedback and survey data from meeting planner community to meet needs of users  Sized to match projected market and program (including flexibility for expansion) and functionality  Separate to allow phasing  Planned as a “campus” rather than a “mega-building”  Constructible and cost feasible  Sustainable design (LEED) and energy efficient  Continued focus on technological innovation & capabilities BCEC Strategic Development Plan
  10. 10. For Policy Discussion Purposes Only DRAFTExpansion Analysis Full-build scenario with BRA vision for waterfront 1. Existing BCEC 2. Proposed Hotel Sites 3. New Ballroom 4. New Exhibit Halls 5. New Lobby and Meeting Rooms 6. Auditorium 7. Park and Event Lawn 8. Westin Boston Waterfront Hotel
  11. 11. For Policy Discussion Purposes Only DRAFT Potential Buildout Option
  12. 12. For Policy Discussion Purposes Only DRAFT Destination Challenges Destination ChallengesDestination Challenges  Hotel Room Supply  Transportation / Mobility  Inherent Cost
  13. 13. For Policy Discussion Purposes Only DRAFT Opportunities Lost Over the past 3 years, a total of 143 shows were lost due to Space, Dates or Rates at BCEC (Event dates ranged from 2007 – 2029)  Total Room Nights Lost: 2.07 M  Total Economic Impact Lost: $1.50 B  Total Tax Benefits Lost: $92.3 M  Over the same 3 years, 228 shows were lost at the Hynes, of which 69 shows were due to conflicts with BCEC business. Data from Jan 1, 2007 – Feb 2, 2010
  14. 14. For Policy Discussion Purposes Only DRAFT 14 Cost Constraints Am Society for Therapeutic Radiology & Oncology (ASTRO)  September 16-26, 2008  Attendance:     12,000 persons  Room Nights:    34,200 (as of cut-off)  Shuttle cost:    $750K Am College of Rheumatology  November 5-11, 2007  Attendance:     14,000 persons  Room Nights:   30,500  Shuttle cost:    Between $500-$550K   International Association of Chiefs of Police  October 14-18, 2006  Attendance:     17,000 persons  Room Nights:   28,900  Shuttle cost:    $506K Lack of hotels near BCEC results in significant transportation cost to our customers Heart Rhythm Society  May 17-20, 2006  Attendance:     14,000 persons  Room Nights:   22,900  Shuttle cost:    $214K American Association of Orthodontists  May 1-5, 2009  Attendance:    20,000  Room Nights:  23,000 (approximate)  Shuttle cost:  $245K (approximate)  Biotechnology Industry Organization  May 7-9, 2007  Attendance:    20,000  Room Nights:  31,100 (approximate)  Shuttle cost:  >$1million 
  15. 15. For Policy Discussion Purposes Only DRAFT 15 1,100 1,700 1,700 1,700 6,000 6,100 6,600 6,850 7,600 8,300 8,400 8,200 8,600 10,800 9,350 19,100 16,600 0 5,000 10,000 15,000 20,000 25,000 Chicago, IL Los Angeles, CA Boston, MA - BCEC New York, NY Boston, MA - Hynes Baltimore, MD Denver, CO Miami Beach, FL Washington, DC San Diego, CA Atlanta, GA Philadelphia, PA New Orleans, LA San Antonio, TX Orlando, FL Las Vegas, NV San Francisco, CA Number of Rooms Average = 7,570 Rooms Median = 7,600 Rooms Lack of hotel inventory is the number one constraint to BCEC Convention Business DRAFT COPY For Policy Discussion Only * Chicago has dedicated transportation infrastructure from downtown hotels to McCormick Place Comparison of Hotel Rooms Within ½ Mile of the Convention Center
  16. 16. For Policy Discussion Purposes Only DRAFT Boston Hotel Development Boston Convention and Exhibition Center ½ Mile Radius 1 – Waterside Crossing (300) 2 – Waterside Place (300) 3 – Congress Street Hotel (505) 4A – Seaport Square (300) 4B – Seaport Square (400) 5 – Fan Pier (175) 6 – Pier Four (200-250) 1 5 6 2 3 4A Existing Hotels – 0 hotels with more than 1,000 rooms. – 1 hotel with 500 to 999 rooms. – 2 hotels with 100 to 499 rooms. 4B + 1,700 existing + 2,300 to meet current needs + 2,000 to meet expansion needs = 6,000 total rooms Still does not meet hotel demand
  17. 17. For Policy Discussion Purposes Only DRAFTHotel Rooms Within ½ Mile of San Diego & Orlando convention centers San Diego Convention Center 2 1 4 3 57 6 89 ½ Mile Radius San Diego Convention Center – 3 hotels with more than 1,000 rooms. – 1 hotels with 500 to 999 rooms. – 5 hotels with 100 to 499 rooms. ½ Mile Radius 5 6 Orange County Convention Center 12 34 7 11 8 910 12 13 14 15 17 16 – 4 hotels with more than 1,000 rooms. – 1 hotel with 500 to 999 rooms. – 12 hotels with 100 to 499 rooms. Orange County Convention Center
  18. 18. For Policy Discussion Purposes Only DRAFT International Shows in Boston Boston ranked top destinationBoston ranked top destination in the United Statesin the United States for international association meetings, yet nofor international association meetings, yet no single U.S. city ranks in top 20 (Boston is #45)single U.S. city ranks in top 20 (Boston is #45) Source: International Congress & Convention Association, country & city rankings (2008)  Broaden international exhibitor and attendee base by enhancing international appeal  Capacity exists to strengthen market position  Expand destination sales and marketing  Emphasize European feel and proximity  Direct flights: at peak there are 160 direct flights from Europe to Logan weekly; growth with Grand China Airlines  Strengthen hospitality culture across destination to be more welcoming to international visitors
  19. 19. For Policy Discussion Purposes Only DRAFT Next Steps  Public Outreach and Dialogue  The Convention Partnership: 27-member group to steward public study and analysis of feasibility of BCEC expansion – Membership: Appointments by Governor, Mayor, Senate President, Speaker of the House; Includes South Boston Elected Officials, South Boston Community Development Foundation, Hotels and Tourism Groups, Watchdog Organizations, MCCA Board, Labor, Massport – Analyze need for expansion, state of industry, potential expansion program, financing options, impact of expansion – Conduct public meetings as needed – Files a report to Governor, Mayor, Speaker and Senate President by December 31, 2010

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