Moviefone Competitive Survey 2008

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Moviefone Competitive Survey 2008

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Moviefone Competitive Survey 2008

  1. 1. Moviefone Advanced Search >> Competitive Survey Version 2.0 By Mrinal Sharma UI Designer, BDC November 17, 2008
  2. 2. AOL UI DESIGN 1 PAGE NOVEMBER 17, 2008 Moviefone Advanced Search REFERENCE NUMBER Competitive Survey Mrinal Sharma UI Designer FANDANGO SEARCH http://www.fandango.comEffective groupingapproachEffective refinementmechanism bygroupingparameters intosimilar clusters.The + symbol usedas a list bullet is stillconfusing as clickingon the item navigatesto a new page withthe filtered content.The + bullet gives theimpression of anextended treestructure.
  3. 3. AOL UI DESIGN 2 PAGE NOVEMBER 17, 2008Moviefone Advanced Search REFERENCE NUMBER Competitive Survey Mrinal Sharma UI Designer FANDANGO SEARCH http://www.fandango.com Helps search better as it seperates the two core options for which the user may come to the site from general search. Aids quick pick-up and browsing of latest video content
  4. 4. AOL UI DESIGN 3 PAGE NOVEMBER 17, 2008Moviefone Advanced Search REFERENCE NUMBER Competitive Survey Mrinal Sharma UI Designer YAHOO! MOVIES ADVANCED MOVIE SEARCH http://movies.yahoo.com/mv/advsearch/ All Search options on one single plane.Well-formed groupings, Controlshelps in quick scanning clearly visible
  5. 5. AOL UI DESIGN 4 PAGE NOVEMBER 17, 2008Moviefone Advanced Search REFERENCE NUMBER Competitive Survey Mrinal Sharma UI Designer GOOGLE VIDEOS ADVANCED VIDEO SEARCH http://video.google.com/videoadvancedsearch All Search options on one single plane (and page) Placement of control creates a slight Well-formed emphasis of confusion on it’s applicability to the important search features. first 4 controls (with blue background) Single “Search” Button.
  6. 6. AOL UI DESIGN 5 PAGE NOVEMBER 17, 2008Moviefone Advanced Search REFERENCE NUMBER Competitive Survey Mrinal Sharma UI Designer IMDB SEARCH http://www.imdb.com/search Too many individual search modules. Highly exapanded layout, options go below-the fold
  7. 7. AOL UI DESIGN 6 PAGE NOVEMBER 17, 2008Moviefone Advanced Search REFERENCE NUMBER Competitive Survey Mrinal Sharma UI Designer IMDB POWER SEARCH http://www.imdb.com/list Nice step-by-step approach. Highly usable.
  8. 8. AOL UI DESIGN 7 PAGE NOVEMBER 17, 2008 Moviefone Advanced Search REFERENCE NUMBER Competitive Survey Mrinal Sharma UI DesignerNice concise left-panel approach. ROTTEN TOMATOES BROWSE MOVIESSimple to use with only two types http://www.rottentomatoes.comof controls - drop-downs and buttons
  9. 9. AOL UI DESIGN 8 PAGE NOVEMBER 17, 2008Moviefone Advanced Search REFERENCE NUMBER Competitive Survey Mrinal Sharma UI Designer HOLLYWOOD.COM ADVANCED SEARCH http://www.hollywood.com/search.aspx?q=
  10. 10. AOL UI DESIGN 9 PAGE NOVEMBER 17, 2008Moviefone Advanced Search REFERENCE NUMBER Competitive Survey Mrinal Sharma UI Designer FILMS AND TV ADVANCED MOVIE/ACTOR SEARCH http://www.filmsandtv.com/advsearch.phpAMAZON ADVANCED SEARCHhttp://www.amazon.com/gp/browse.html?node=241586011

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