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Apps vs mobile sites


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Apps vs mobile sites

  1. 1. Apps vs Mobile Websites Which is better?
  2. 2. Important Survey Results A survey of over 500 small business owners with both a mobile app and a mobile website was done to determine which one resulted in a higher return on investment. The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy. Here’s what we learned…
  3. 3. Which Had a High Return on Investment? 73% 27% said mobile app said mobile website
  4. 4. Which Did Customers Prefer? 81% 19% said mobile app said mobile website
  5. 5. Which is Best for Getting New Customers? 75% 25% said mobile app said mobile website
  6. 6. Which is Best for Repeat Customers? 86% 14% said mobile app said mobile website
  7. 7. Top Reasons for a Mobile App To Stand Out 8% Other 7% Improved Communication 10% Customer Loyalty 41% Increased Revenue 15% Customer Service 19%
  8. 8. Which Has a Higher Usage Rate? 67% 43% said mobile app said mobile website
  9. 9. Which is Most Important? 10% 9% said mobile app said mobile website 81% Said BOTH are Equally Important
  10. 10. Which Messaging Platform is More Effective? Open Rates for Push Notification vs. Email Marketing: 97% 27% push notifications/SMS email marketing
  11. 11. Are You Losing Customers? Without having BOTH a mobile website and mobile app, you are losing at least ¼ of your customer’s share of mind!
  12. 12. The Trend: Mobile Only Users • By 2015, More than 780 Million People will be Mobile Only Users--Not Owning a Laptop or Desktop Computer • 68% of Customers Prefer Mobile Websites over Full Desktop Versions • Viewable by Anyone with a Mobile Browser
  13. 13. Mobile Website Facts • Developed with Standard Web Development Tools and Technologies • Built Once and Deployed for All Devices • Typically (But Not Always) Less Expensive than App Development • Published as a Website with Immediate Availability
  14. 14. Mobile Website Facts • Viewable with Any Mobile Browser - No Distribution Required • Web-Based with No Installation Required • Easily Updated - Changes are Immediate with a Browser Refresh • Can be Found Through a Standard Search • Primary Website Can Redirect to a MobileOptimized Version When Mobile is Detected
  15. 15. Mobile App Facts • Usable by Individuals with a Supported Device • Capable of a Very Robust User Experience • Superior Graphics (May be Stored Locally) • Effects & Animations are Limited Only by Device Computing Power and Memory • Typically Utilizes Hardware Functionality (Camera, Microphone, GPS, Calling, etc.)
  16. 16. Mobile App Facts • • • • Typically More Expensive than Mobile Websites, Especially when Multiple Devices or Operating Systems are Targeted Requires a Submission Process for Availability in App Stores User Download and Installation is Required Prior to Use Downloaded and Installed from Marketplace
  17. 17. Mobile App Facts • Ability to Charge for Apps, Using the Available App Marketplaces • Apps Can be Found through: ─An App Store Search ─A Link from a Website or Social Media Page, or ─Promotion by the Business (Typically Print or Media Ad, Verbal Communication or On-Site Materials)
  18. 18. Why Mobile Apps? FACT: Your Customers Prefer Apps Over Mobile Websites Sources: | Digital, comScore Mobile Metrix, 2013
  19. 19. Target: A Complete Mobile Presence • We Offer Both a Mobile App and a Mobile Site—Providing a Powerful and Complete Mobile Presence for Your Business (Ask About Our Package Discount!) • Our Custom Mobile Apps Appear in the BOTH the iTunes App Store and the Android Marketplace - and Are Available on HTML5 Devices • Our Mobile Sites are Full-Featured, High-Functioning, and Designed to Actively Promote Your Business • Increase Reviews and Social Sharing with an Inviting Mobile Presence • Reach Your Customers on the Device they Carry and Use - 24/7 • Increase Customer Engagement with a Complete Mobile Marketing Solution!
  20. 20. Why Primavera Designs?  We Make Mobilizing Your Business Simple & Pain Free  We Help Bring in New Business & Increase Repeat Customers  We’re Mobile Experts Who Understand Your Business  We Handle Everything, Start to Finish  We’re Affordable, Fast & Easy to Use  We Offer Optional Full-Service Solutions for Your Ongoing Needs  Your Success is Our First Priority
  21. 21. Your App Will Inform Them Your App Can Display – Information About Services and Products – Restaurant or Service Menu (Text or PDF) – All Locations Visible in Maps – One Click Calling – Events – Much, Much More…
  22. 22. Link Them to Social Networks Customers Will Easily Access Your Social Media Pages and Review Sites! – Increase Facebook Fans – Increase Twitter Followers – Increase Customer Reviews About 40% of Social Media Users Access their Accounts through Mobile Devices. Your Mobile App & Site will Simplify their Access to Your Business.
  23. 23. Reward Their Loyalty • GPS Coupons ─ When at your location, customers can ‘check in’ to receive bonuses. • QR Code Coupons ─ Put a QR Code in Ads for One-Click Access to Your Mobile Coupon • Loyalty Tab (Mobile “Stamp Card”) ─ Replace Printed Stamp Cards! – Increase Customer Loyalty! 28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a Loyalty Reward Card for them. (Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Study) - Mobile Coupons Have 10 Times the Redemption Rate of Traditional Printed Coupons! -
  24. 24. Live Updates Keep Them Current Take Full Control of Your App’s Content! • Your App Can Be Updated Easily for – Special Events – Daily, Weekly or Monthly Specials – Loyalty Coupons – Image Gallery – Seasonal Hours – New Offerings – Everything Available Inside Your App!
  25. 25. Harness the Power of Push Notifications Push Notifications Break the Contact Barrier Between You and Your Customers! – UNLIMITED Push Notices are Included FREE with the Purchase of Your App – Compare to SMS Texting Plans with an Average Cost of $200/Month – Easy to Schedule in Advance—or Send Immediately to Drive Traffic on Demand—Right When You Need It! Update Your Customers Instantly with – – – – – Special Offers Sales Events Updates Reminders
  26. 26. Engaging & Useful Features Our Apps are Loaded with Features that Inform, Engage and Encourage Viral Sharing of Your Business. Let Us Show You the Features that Will Take Your Business to the Top… Request a Quote Today!
  27. 27. Our Pricing Professional App Design & Set Up Fees Are Quoted Upon Request To ensure that your app is custom-built to meet your business’ unique needs, we will quote you a price based on the features and content required to effectively represent and promote your business. Prices include: • • • • • Apple, Android & HTML5 Availability UNLIMITED Push Notifications UNLIMITED App Downloads Custom App Icon Back Office Training • • • • Tools & Instructions for Promoting Your App Many Extras Offered Exclusively by Us! You Own Your App Name in the Stores! A $50,000 Value – Seriously! Monthly Hosting Fee: $50/Month Monthly hosting is required, and includes: • 24/7 Back Office Access • Help Center & Tech Support - Monthly Maintenance and Updating Services are Available for an Additional Fee -
  28. 28. How to Get Started We’ll Help You Take Your Business to the Next Level! Contact Us Anytime By: • Phone: (530) 790-7705 • Email: • Website: