Texting, Tweeting, and Friending the Next Wave of Supply Chain Innovation


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My portion on a wonderful panel:
Adrian Gonzalez (Moderator), President, Adelante SCM Corporation
Michael D'Angelo, Rail Operations Analyst, Vehicle Logistics, Volkswagen Group of America, Inc.
Terri Griffith, Professor of Management, Leavey School of Business, Santa Clara University
Tricia A. Mims, Senior Analyst, Global Supply Chain Security, The Home Depot
Tom Nightingale, Vice President Communications and Chief Marketing Officer, Con-way Inc.
Christine Selvaggio, Director of Marketing, Trendset Information Systems

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  • GO
  • The good news is that you don’t have to go it alone
  • US FB users 18 and over
  • People who post on Twitter each day (100M active users)
  • Like fitbit for work
  • Dan Baker, owner of Industrial Outsource Solutions
  • Whether it’s a network of all
  • Or a network of some – social data is an asset for real-time information
  • It’s not just FB, Twitter, Yammer, Chatter or or these others
  • It’s not just FB, Tw, and these other tools, it’s a whole social environment. All these people are prepared to help you
  • Vast amounts of structured & unstructured data – IBM and other big players are helping us sift and sort in a formal way
  • You need to use social data to connect your dots in your particular situation
  • Social data will help you see the shape of things to come
  • ..and identify the reality of the situation – but many companies aren’t keeping up….“Third Party Logistics industry need help with their social content strategy. Only 17% have company blogs #CSCMP”
  • “Today already 47% of business technology users at North American and European companies report using one or more website(s) to do parts of their jobs that are not sanctioned by their IT department. We expect this number to grow to close to 60% in 2011 as frustrated workers work around IT to self-provision technology.”
  • The dots you connect depend on your particular needs – dynamic ecosystems
  • But while you may be working to align incentive and work with your vendors and customers, it doesn’t matter if the information isn’t good
  • How can you make good choices about the dots to connect?
  • I’m trying to help by providing three practices for what I call plugged-in management. Plugged-in managers are effective at using all their resources – their people, their technology tools, and their processes. They never rely on just a single dimension. There are three practices to plugged-in management. Today I’ll talk about just one.
  • SLL
  • Stop and look for places where employees, vendors, customers don’t have the full picture and so are less able to provide you with good real-time information. Listen for feedback as you start to make new connections
  • So let’s stop now and hear the rest of this panel. Look to how your networks can help you with your needs for real-time data that will connect the dots and color in the rest of the picture. Listen to how each of the panel members has been able to take an important step in this process. Reap benefits from demand planning, greater accuracy, and greater engagement throughout your ecosystem.
  • Texting, Tweeting, and Friending the Next Wave of Supply Chain Innovation

    1. 1. Prof. Terri Griffithterrigriffith.com<br />Santa Clara University<br />Leavey School of Business<br />Slides available on Slideshare.com<br />
    2. 2. Supply Chain Management <br />…is a game of information<br />1<br />
    3. 3. Supply Chain Management <br />…is a game of real-time information<br />2<br />
    4. 4. 3<br />
    5. 5. 4<br />140 M<br />
    6. 6. 5<br />50M<br />
    7. 7. 6<br />Using tools like HYVE, mobile phones have become sensors into our work practice<br />
    8. 8. 7<br />
    9. 9. 8<br />
    10. 10. 9<br />
    11. 11. 10<br />
    12. 12. 11<br />
    13. 13. Types of Social Media – Liana Evans<br />12<br />Social Networking<br />Social News Sites<br />Microblogs<br />Forums<br />Blogs<br />SocialSharing<br />Wikis<br />SocialBookmarking<br />SocialEvents<br />
    14. 14. Structured & Unstructured Data<br />13<br />
    15. 15. Social Helps Us Connect the Dots<br />14<br />
    16. 16. Social Helps Us Connect the Dots<br />15<br />
    17. 17. Social Fills in the White Space<br />16<br />
    18. 18. Consumerization: In Front Or Run Over<br />47% Today<br />60% by end of 2011<br />17<br />The Data Digest: How Democratization Of Technology Empowers Employees<br />
    19. 19. Deloitte & Toyota<br />Dynamic ecosystems are key:<br />Focus on “opportunities for suppliers to connect and share in each other’s learnings and plans”<br />Forthcoming report from Deloitte Center for the Edge (happy to share contact info)<br />18<br />
    20. 20. Walmart<br />“..social media can help predict demand and determine new products to add to inventory.”<br />19<br />Where Walmart Is Headed in Social, Mobile Retailing<br />Thanks to  Yevgeny Abramovich for sharing <br />
    21. 21. All Information is Good, but…<br />…incentive alignment &<br />joint decision making only improve performance when the information is of high quality <br />(Weingarten et al. 2010, Journal of Supply Chain Management)<br />20<br />
    22. 22. How can you make good choices?<br />21<br />
    23. 23. 22<br />
    24. 24.
    25. 25. 24<br />
    26. 26. “This is principally the greatest advance in social transformation. Empowering individuals to see the bigger picture” – Susan Scrupski<br />25<br />Joachim Stroh<br />
    27. 27. 26<br />