PoW140: Power of Words in 140 Characters Academy of Management 2014


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Combined slides from the Power of Words "140" Social Media professional development workshop at the 2014 Academy of Management meetings. Panelists: David Lamond, David Burkus, Terri Griffith, CV Harquail, Patrick Murphy, Bret Simmons, Marcel Bogers

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  • Just an opening slide that suggests movement from an entangled to a solved puzzle

    Making the point too that the session title is merely a hook and there’s much more to social media than Twitter, Facebook, LinkedIn and Google+
  • This and the next slide provide an introductory example of contemporary efforts to utilise social media. The slides provide information about the NEP-HIS blog and its uses.

    In January 2014, Bernardo Batiz-Lazo and Chris Colvin started an experiment involving the use of Web 2.0 tools and third year undergraduate students with the aim to incentivise active participation in academic exchange by reviewing recent additions to the broad literatures of business and economic history whilst following the same format as the NEP-HIS blog. The best entries are then published in the blog with minimal editing
  • This and the next slide simply reinforce the size and complexity of the social media landscape that we are attempting to navigate beyond Twitter and blogs
  • everyone stand...

    sit if...

    hootesuite, blogging for class, vine etc.),

    Google+, twitter, facebook,


  • Introduces the framework that offers one guide to understanding and planning one’s presence on social media
  • The list of 15 minute presentations from the pairs
  • Throughout the research and writing period of Patrick’s journey of discovery on Mutiny and its Bounty, Patrick took advantage of the range of social media to engage colleagues in his search, to seek feedback on his ideas and to gather information from sources that he couldn’t physically access.
  • 14
  • “Modest” perspective on social media.
    Social media is part of one’s larger profile, and it can create visibility and reputation. As a networking tool, it can help to promote one’s own work, and you can make new connections that could lead to bigger projects of different kinds.
  • Visibility
  • David Burkus’ Social Media Presence Map
  • 22
  • Segue slide: Equipped with the insights from the presentations, participants will be guided through a model for understanding their online platform and invited to think through and discuss their platform with those at their tables.
  • PoW140: Power of Words in 140 Characters Academy of Management 2014

    1. 1. #PoW140 The Power of Words in 140 Characters or Less Academy of Management Meeting Philadelphia PA August 3 2014 Chair: @davidlamond
    2. 2. #PoW140#PoW140 http://www.fredcavazza.net/2013/0 4/17/social-media-landscape-2013/
    3. 3. #PoW140#PoW140 http://www.seeisee.com/sa m/2013/04/02/p3682
    4. 4. #PoW140 So why are you here?
    5. 5. #PoW140 Our intention From To
    6. 6. #PoW140 A Presence Framework for Social Media* Passports, Outposts and Home Base – Passport: Profile to use on various sites – Outpost: presence maintained for interaction and promotion purposes – Home Base: focus for most presence time * http://www.chrisbrogan.com/a-simple-presence-framework You.com
    7. 7. #PoW140 Menu of Our Social Media Events & Our Presenters • Social Media for Discovery David Burkus & Patrick J. Murphy* • Social Media for Integration Marcel Bogers & David Burkus • Social Media for Engagement Terri Griffith & CV Harquail • Social Media for Teaching & Learning Patrick J. Murphy* & Bret Simmons * Proving that Marshal McLuhan was right – if the technology works 
    8. 8. #PoW140 Social Media for Discovery @davidburkus & @profpjm
    9. 9. #PoW140
    10. 10. #PoW140 Patrick Murphy
    11. 11. #PoW140 Scholarship on the Age of Discovery
    12. 12. #PoW140 Social Media for Integration @bogers & @davidburkus
    13. 13. #PoW140 Networking & Sharing Personal Professional Direct/close Indirect/distant Self-promotion “Hub” “New” “Old”
    14. 14. #PoW140
    15. 15. #PoW140
    16. 16. #PoW140 Visibility & Reputation • “Marcel is hoping for internet access […]. He’s the AOM’s biggest tweeter, FYI.” • “Thanks for the retweet on the CFP. Having you retweet it was part of our marketing strategy. :-)” • Invited for academic and corporate events, projects, papers, etc.
    17. 17. #PoW140 Social Media as a Moderating Variable My good stuff Others’ good stuff Visibility Reputation What else? Social media
    18. 18. #PoW140
    19. 19. #PoW140#PoW140
    20. 20. #PoW140 Social Media for Engagement @terrigriffith & @cvharquail
    21. 21. #PoW140
    22. 22. #PoW140 Engaging: Interacting to • Enable Identity • Activate Agency • Foster Voice • Cohere Community • Catalyze Purpose • To help each other flourish
    23. 23. #PoW140 Affirm & Invite People’s Identity Interests Point of View Contributions Connections Expertise
    24. 24. #PoW140 Share Items Relevant to Identity Interests Point of View Contributions Connections Expertise
    25. 25. #PoW140 Demonstrate Engagement
    26. 26. #PoW140 Invite Engagement By: Disclosing Asking Reacting Emoting Opining Teaching Sharing
    27. 27. #PoW140 Share ‘thick tweets’ Offer context and reason before sharing a link Summary Soundbite plus link to your own content
    28. 28. #PoW140 Follow Up to Add Value Engagement By:
    29. 29. #PoW140 Boost Engagement By: • Connecting people through relevant item Invite people’s Voice & POV Into The Conversation
    30. 30. #PoW140 D.F.T.B.A.
    31. 31. #PoW140#PoW140
    32. 32. #PoW140#PoW140
    33. 33. #PoW140 Social Media for Teaching & Learning @profpjm & @drbret
    34. 34. #PoW140#PoW140 https://drive.google.com/file/d/0B66LZe9-9- rFdDR3ZHo1Q1daelE/edit?usp=sharing
    35. 35. #PoW140 https://www.youtube.com/playlist?list=PLGJEje NVmU5qVNjwhO4U9YjFQZ7t0LBZw
    36. 36. #PoW140 A Google Earth view of the Mutinies https://drive.google.com/file/d/0B66LZe9-9- rFbU5rYlJOQVdtLWc/edit?usp=sharing
    37. 37. #PoW140 DPU Entrepreneurship Online
    38. 38. #PoW140 Video Presentations
    39. 39. #PoW140
    40. 40. #PoW140
    41. 41. #PoW140
    42. 42. #PoW140 Value What you can do uniquely well to help others address opportunities or solve problems that matter to them.
    43. 43. #PoW140 Digital Citizenship
    44. 44. #PoW140 Summary • Social business is here to stay. • Strategic imperative to immerse yourself in the process • Start now, don’t quit • Assuming responsibility for your digital citizenship is good for your career and your company
    45. 45. #PoW140 Getting Started and Advancing Online Equipped with the insights from the presentations, participants will be guided through a model for understanding their online platform and invited to think through and discuss their platform with those at their tables.
    46. 46. #PoW140 Maintaining the Contact Building the Relationships • Next year in Vancouver? • Opening Governance through Social Media? • #OG140?
    47. 47. #PoW140 Thanks to Everyone