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Executive Innovation Briefing for Brazilian Cooperatives

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Program hosted at Santa Clara University

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Executive Innovation Briefing for Brazilian Cooperatives

  1. 1. THE ART OF INNOVATION IN BUSINESS: An Exercise in Design Thinking
  2. 2. Prof. Terri L. Griffith, Ph.D. Santa Clara University t@terrigriffith.com 408-256-3141 TerriGriffith
  3. 3. Mission Santa Clara de Asís: California Innovation since 1777
  4. 4. TYPES OF INNOVATION
  5. 5. TYPES OF INNOVATION Product Process & Technology Strategy
  6. 6. THE ART OF BUSINESS INNOVATION
  7. 7. WHAT IS UNIQUE ABOUT THE SILICON VALLEY? … or, about any place that lives and dies by innovation?
  8. 8. It’s Personal It’s Fast Failure is a way to Learn
  9. 9. Personal to Designers at Apple
  10. 10. Personal to Me
  11. 11. IT’S FAST
  12. 12. LIGHT-WEIGHT EXPERIMENTS AND PROTOTYPES They prototyped with people, then, when they knew it would provide the customers value, built the automated system. Intuit often prototypes in minutes rather than days or months. Same for Google.
  13. 13. “FAIL FASTER TO SUCCEED SOONER”
  14. 14. FAILURE IS A WAY TO LEARN
  15. 15. METHODS OF INNOVATION
  16. 16. FORESIGHT TOOLS, SCENARIOS http://www.iftf.org/what-we-do/foresight-tools/
  17. 17. DESIGN THINKING Design Thinking
  18. 18. “WE ALL HAVE TO BECOME DESIGN THINKERS” TIM BROWN
  19. 19. DATA IS APOLITICAL
  20. 20. EXPLORE, BUT EXPLORE WITH DATA “Light-weight experiments”
  21. 21. TOOLS FOR YOU TO USE Design Thinking
  22. 22. DESIGN THE IDEAL WALLET We all have wallets, so this exercise is a good example, no matter your business. Before we start, think about a product, process, or strategy where you also might have to design an innovation….
  23. 23. DESIGN THE IDEAL WALLET Sketch Your Idea (3 Minutes)
  24. 24. IDEO Shopping Cart Documentary - 1999
  25. 25. DESIGN THE IDEAL WALLET Person “A” Interview Person “B” Keep notes/drawings 4 Minutes
  26. 26. DESIGN THE IDEAL WALLET Person “B” Interview Person “A” Keep notes/drawings 4 Minutes
  27. 27. DIG DEEPER Person “A” Interview Person “B” Keep notes/drawings 3 Minutes
  28. 28. DIG DEEPER Person “B” Interview Person “A” Keep notes/drawings 3 Minutes
  29. 29. What is Your Partner Trying to Achieve? Goals Wishes: Insights: Empathy with Customer/Client/Business Partner 3 Minutes
  30. 30. Make Your Design Decision: ________ (name) needs a way to: ________________________ Why? ________________________ 3 Minutes
  31. 31. “PROTOTYPES SHOULD BE UGLY,” IDEO TOUR GUIDE If they are beautiful, you are less willing to throw out the ideas and move to the next iteration.
  32. 32. 7 Minutes BUILD YOUR SOLUTIONS
  33. 33. Person “A” Share Solution with Person “B” Keep notes 4 Minutes What Worked… What Could Be Improved… Questions… Ideas…
  34. 34. Person “B” Share Solution with Person “A” Keep notes 4 Minutes What Worked… What Could Be Improved… Questions… Ideas…
  35. 35. DEMONSTRATIONS
  36. 36. SURPRISES?
  37. 37. WHERE DO INNOVATIONS COME FROM? OPEN INNOVATION USER INNOVATION
  38. 38. Business Model Generation, 2012
  39. 39. PSYCHOLOGICAL SAFETY (FOR FAILURE)
  40. 40. PIXAR
  41. 41. “they could have very intense and heated discussions; they always knew that the passion was about the story and wasn’t personal.” Ed Catmull, Pixar
  42. 42. TOOLS FOR YOU TO USE Open Innovation
  43. 43. OPEN: USER INNOVATION
  44. 44. PRIZES
  45. 45. PRIZES http://dupress.com/articles/the-craft-of- incentive-prize-design/
  46. 46. http://agfunder.com/
  47. 47. EXCEPTIONS TO OPEN
  48. 48. TOOLS FOR YOU TO USE Platform strategies to be efficient in your innovation
  49. 49. NOT JUST HIGH TECH
  50. 50. PLATFORMS •Components •Processes •Knowledge •People and Relationships More than Physical (Robertson & Ulrich, 1998)
  51. 51. http://abcnews.go.com/Technology/amazon-bigger-walmart/ story?id=32661220 AMAZON BIGGER THAN WALMART
  52. 52. PLATFORMS & STREAMS • Understanding the Building Blocks of Innovation • Better ability to Manage the “Product” Line • Better ability to Manage Implementation
  53. 53. BUSINESS INNOVATION IS AN ART… BUT A DATA BASED ART PERSONAL FAST PSYCHOLOGICAL SAFETY TerriGriffith
  54. 54. EVALUATE YOUR CURRENT PRACTICES DEVELOP QUICK EXPERIMENTS SHARE YOUR RESULTS TerriGriffith NEXT STEPS
  55. 55. OBRIGADO

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