Developing your ethos

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Developing your ethos

  1. 1. Developing Your ETHOS
  2. 2. Working with Research <ul><li>The experts that you use to support your argument add to YOUR CREDIBILITY </li></ul><ul><li>Make sure to use sources that are credible. </li></ul><ul><li>The experts that you argue against, ones who do not support your argument, should be treated fairly. </li></ul><ul><li>EX. Although WalMart says that employees are paid for overtime, their employees often say otherwise in the film. </li></ul>
  3. 3. The Counter-Argument <ul><li>Allowing opposing views into your paper strengthens your argument because it builds your ETHOS by presenting more than one side of the argument. </li></ul><ul><li>Make sure to keep your PATHOS out of the argument. </li></ul><ul><li>In other words, WALMART is not a big fat liar. Instead, the company presents questionable information in its commercials. </li></ul>
  4. 4. Make use of your experts <ul><li>If your source writes for a respected magazine or newspaper, use his or her job title when you introduce him or her. </li></ul><ul><li>EX. Jerry Smith, reporter for the New York Times , writes that many small business “are crushed under the weight of this big box Goliath.” </li></ul><ul><li>Remember the first time an expert is used, introduce them by first and last name. </li></ul>
  5. 5. Integrate your research <ul><li>To do this, lead in and out of your research. </li></ul><ul><li>Think of research as an imaginary sandwich: </li></ul><ul><ul><li>The top bun </li></ul></ul><ul><ul><li>The meat </li></ul></ul><ul><ul><li>The bottom bun </li></ul></ul>
  6. 6. Example of the sandwich <ul><li>Arguing that Wal-Marts are detrimental to local economies, Jerry Smith, reporter for the New York Times , writes that many small business “are crushed under the weight of this big box Goliath.” Smith’s biblical metaphor is on target since many small retailers close their doors within one year of a Wal-Mart opening in their town (Smith 28). </li></ul>
  7. 7. Looking at the parts <ul><li>Top bun-- Arguing that Wal-Marts are detrimental to local economies, </li></ul><ul><li>Meat-- Jerry Smith, reporter for the New York Times , writes that many small business “are crushed under the weight of this big box Goliath.” </li></ul><ul><li>Bottom bun--Smith’s biblical metaphor is on target since many small retailers close their doors within one year of a Wal-Mart opening in their town (Smith 28). </li></ul>
  8. 8. Wrap-Up <ul><li>Build your ethos by including credible sources: people that write for known and respected magazines and/or have done research at universities. </li></ul><ul><li>Do not attack the counterargument in an emotional manner. </li></ul><ul><li>Integrate your research smoothly into the paper with the sandwich method. </li></ul>

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