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Its A Disney World -update 3/26/08- Elle


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Its A Disney World -update 3/26/08- Elle

  1. 1. “ It’s a Disney World!” Presented By: Rick Smith Jessica Chandler Vaida Kazlauskaite Elle Shnayder
  2. 2. How it all began…
  3. 3. What is Disney now?
  4. 4. 4 Business Segments: <ul><li>Media Networks (TV, radio & cable) </li></ul><ul><li>Parks and Resorts Segment (Disneyworld, cruises, ESPN facilities) </li></ul><ul><li>Studio entertainment (motion pictures, musical recordings) </li></ul><ul><li>Consumer Products </li></ul>
  5. 5. We will take a closer look at: <ul><li>Media Networks </li></ul><ul><li>Parks and Resorts </li></ul>
  6. 6. Media Network SWOT
  7. 7. Media Network Strengths
  8. 8. Media Network Weaknesses
  9. 9. Media Network Weaknesses <ul><li>ESPN- ratings are dropping for all properties that switch over from broadcast to cable </li></ul>
  10. 10. Media Network Opportunities
  11. 11. Opportunities <ul><li>Online </li></ul><ul><li>Offer all networks in HD </li></ul><ul><li>Acquire more local stations </li></ul><ul><li>Offer all channels on all cable operators </li></ul><ul><li>Develop some sort of “special” cable package where you get all Disney channels. </li></ul><ul><li>Develop “Disney on Demand” </li></ul>
  12. 12. Media Network’s Threats
  13. 13. Threats <ul><li>Any other cable/non-cable network that targets the same demographics </li></ul><ul><li>Online </li></ul>
  14. 14. Park and Resort SWOT
  15. 15. Park and Resort Strengths
  16. 16. Park and Resort Weaknesses
  17. 17. Park and Resort Opportunities
  18. 18. Park and Resort Threats
  19. 19. Media Networks- ESPN <ul><li>ESPN </li></ul><ul><ul><li>ESPN Digital- Made mobile history(10/07) </li></ul></ul><ul><ul><li>XM Radio adds ESPN Xtra Channel (02/08) </li></ul></ul><ul><ul><li>ESPN goes to the movies(02/08) </li></ul></ul><ul><ul><li>ESPN adds movie division </li></ul></ul><ul><ul><li>Monday night football ratings are on the rise </li></ul></ul>
  20. 20. Media Networks- ABC <ul><li>Watch “Grey’s Anatomy” when you want, just don’t skip ads </li></ul><ul><li>“Super Bowl for Women” </li></ul><ul><li>ABC could make programming history </li></ul><ul><li>ABC’s hit shows are in the top 10 nationwide. </li></ul><ul><li>Networks share in success </li></ul><ul><li>ABC to take over Taxi- TV </li></ul>
  21. 21. Disney is Upbeat Despite Economy’s Troubles <ul><li>Weakening economy </li></ul><ul><ul><li>Not affecting TV advertising sales or its robust theme park business </li></ul></ul><ul><li>Disney’s domestic resorts </li></ul><ul><li>Revenue rose 9% </li></ul><ul><li>$1 Billion online revenue estimate for 2008 </li></ul><ul><li>Operating profit soared at </li></ul><ul><ul><li>ABC by 30% </li></ul></ul><ul><ul><li>Disney Channel and ESPN by 27% </li></ul></ul><ul><ul><li>Theme parks by 25% </li></ul></ul>
  22. 22. Media Networks- Recommendations <ul><li>? </li></ul>