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Privacy Policy for Google AdSense


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AdSense is a great tool from Google that can help you monetize your website by placing targeted and relevant ads.

If you use AdSense, Google requires you to update your Privacy Policy to meet a few requirements.

Learn about these requirements here and how to meet them.

Read the related blog post here:

Published in: Law
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Privacy Policy for Google AdSense

  1. 1. Privacy Policy for Google AdSense
  2. 2. Google AdSense is a useful free service that lets website and mobile app operators make money by allowing Google to place targeted ads on their websites or within their apps.
  3. 3. AdSense comes with Terms and Conditions (1) (T&C) that you must agree to before using the service. (1) Link to
  4. 4. The T&C requires that you provide a Privacy Policy (2) to your users that contains the following information: That Google and third party vendors use cookies to show ads to your website/app users, That Google uses a DoubleClick cookie (3) to do this, and That users may opt out of this by visiting Google’s Ads Settings (4) page or by visiting (5) (2) Link to (3) Link to (4) Link to (5) Link to
  5. 5. In most cases, simply updating your current Privacy Policy with a new clause to include this information and making sure your Policy links are easily available to users will keep you compliant with Google’s T&C.
  6. 6. However, some laws may have more specific requirements when it comes to using cookies, such as the EU Cookies Directive (6). (6) Link to
  7. 7. EU Requirements for Google AdSense
  8. 8. If you do business in the EU, you have a few additional requirements when using AdSense.
  9. 9. Google’s T&C requires that you make efforts to get consent for using cookies and other information in connection with AdSense where such consent is required by law. This consent is required in the EU under the EU Cookies Directive.
  10. 10. The EU Cookies Directive
  11. 11. If your business is EU-based or directed towards EU citizens, you must follow this Directive by: Informing users about cookies, and Obtaining consent before using cookies
  12. 12. Informing Users About Cookies
  13. 13. You will need a separate Cookies Policy (7) where you let users know: What cookies are being used by the website How these cookies are used What options users have over these cookies (7) Link to
  14. 14. You will also need to give notice to users about your cookie usage and your Cookies Policy. This can be done through a pop-up or banner notification that links to your Cookies Policy.
  15. 15. Obtaining Consent for Using Cookies
  16. 16. Obtain consent by having a user click something to indicate that he’s ok with your use of cookies, such as an “I Accept” or “Continue” button. This active method of obtaining consent is known as clickwrap (8). (8) Link to
  17. 17. You can also obtain passive consent. Let users know that by using your website/app after being notified about Cookies being used, the user is agreeing to allow them. This less recommended method is known as browsewrap.
  18. 18. If you use AdSense, comply with Google’s T&C by: Updating your Privacy Policy to include the required information about cookies usage In the EU, create a Cookies Policy, give notice to users and obtain consent before using cookies