Google AdSense is a useful free service
that lets website and mobile app operators
make money by allowing Google to place
targeted ads on their websites or within
AdSense comes with Terms and
Conditions (1) (T&C) that you must
agree to before using the service.
(1) Link to https://termsfeed.com/terms-conditions/generator/
contains the following information:
That Google uses a DoubleClick cookie (3) to do this, and
That users may opt out of this by visiting Google’s Ads Settings (4) page
or by visiting Aboutads.info (5)
(2) Link to https://termsfeed.com/privacy-policy/generator/
(3) Link to https://support.google.com/adsense/answer/2839090?hl=en
(4) Link to https://adssettings.google.com/authenticated
(5) Link to http://www.aboutads.info/
In most cases, simply updating your current Privacy
Policy with a new clause to include this information
and making sure your Policy links are easily available
to users will keep you compliant with Google’s T&C.
However, some laws may have more specific
requirements when it comes to using cookies,
such as the EU Cookies Directive (6).
(6) Link to https://termsfeed.com/blog/eu-cookies-directive/
If you do business in the EU, you have a few
additional requirements when using AdSense.
Google’s T&C requires that you make efforts to get consent for using
cookies and other information in connection with AdSense where
such consent is required by law.
This consent is required in the EU under the EU Cookies Directive.
You will need a separate Cookies Policy (7) where you let users know:
What cookies are being used by the website
How these cookies are used
What options users have over these cookies
(7) Link to https://termsfeed.com/cookies-policy/generator/
You will also need to give notice to users about your cookie usage
and your Cookies Policy.
This can be done through a pop-up or banner notification that links
to your Cookies Policy.
Obtain consent by having a user click something to indicate that he’s
This active method of obtaining consent is known as clickwrap (8).
(8) Link to https://termsfeed.com/blog/browsewrap-clickwrap/
You can also obtain passive consent.
Let users know that by using your website/app after being notified
about Cookies being used, the user is agreeing to allow them.
This less recommended method is known as browsewrap.
If you use AdSense, comply with Google’s T&C by:
information about cookies usage
In the EU, create a Cookies Policy, give notice to users
and obtain consent before using cookies