SlideShare a Scribd company logo
1 of 24
Download to read offline
Privacy Policy for
Google AdSense
Google AdSense is a useful free service
that lets website and mobile app operators
make money by allowing Google to place
targeted ads on their websites or within
their apps.
AdSense comes with Terms and
Conditions (1) (T&C) that you must
agree to before using the service.
(1) Link to https://termsfeed.com/terms-conditions/generator/
The T&C requires that you provide a Privacy Policy (2) to your users that
contains the following information:
That Google and third party vendors use cookies to show ads to your
website/app users,
That Google uses a DoubleClick cookie (3) to do this, and
That users may opt out of this by visiting Google’s Ads Settings (4) page
or by visiting Aboutads.info (5)
(2) Link to https://termsfeed.com/privacy-policy/generator/
(3) Link to https://support.google.com/adsense/answer/2839090?hl=en
(4) Link to https://adssettings.google.com/authenticated
(5) Link to http://www.aboutads.info/
In most cases, simply updating your current Privacy
Policy with a new clause to include this information
and making sure your Policy links are easily available
to users will keep you compliant with Google’s T&C.
However, some laws may have more specific
requirements when it comes to using cookies,
such as the EU Cookies Directive (6).
(6) Link to https://termsfeed.com/blog/eu-cookies-directive/
EU Requirements
for Google AdSense
If you do business in the EU, you have a few
additional requirements when using AdSense.
Google’s T&C requires that you make efforts to get consent for using
cookies and other information in connection with AdSense where
such consent is required by law.
This consent is required in the EU under the EU Cookies Directive.
The EU Cookies Directive
If your business is EU-based or directed towards EU citizens,
you must follow this Directive by:
Informing users about cookies, and
Obtaining consent before using cookies
Informing Users
About Cookies
You will need a separate Cookies Policy (7) where you let users know:
What cookies are being used by the website
How these cookies are used
What options users have over these cookies
(7) Link to https://termsfeed.com/cookies-policy/generator/
You will also need to give notice to users about your cookie usage
and your Cookies Policy.
This can be done through a pop-up or banner notification that links
to your Cookies Policy.
Obtaining Consent
for Using Cookies
Obtain consent by having a user click something to indicate that he’s
ok with your use of cookies, such as an “I Accept” or “Continue” button.
This active method of obtaining consent is known as clickwrap (8).
(8) Link to https://termsfeed.com/blog/browsewrap-clickwrap/
You can also obtain passive consent.
Let users know that by using your website/app after being notified
about Cookies being used, the user is agreeing to allow them.
This less recommended method is known as browsewrap.
If you use AdSense, comply with Google’s T&C by:
Updating your Privacy Policy to include the required
information about cookies usage
In the EU, create a Cookies Policy, give notice to users
and obtain consent before using cookies
Privacy Policy for Google AdSense

More Related Content

More from termsfeed

FTC Disclosures
FTC DisclosuresFTC Disclosures
FTC Disclosurestermsfeed
 
Australia Privacy Act of 1988
Australia Privacy Act of 1988Australia Privacy Act of 1988
Australia Privacy Act of 1988termsfeed
 
The Digital Millennium Copyright Act
The Digital Millennium Copyright ActThe Digital Millennium Copyright Act
The Digital Millennium Copyright Acttermsfeed
 
Disclosures for Affiliate Links
Disclosures for Affiliate LinksDisclosures for Affiliate Links
Disclosures for Affiliate Linkstermsfeed
 
Disclaimer Examples
Disclaimer ExamplesDisclaimer Examples
Disclaimer Examplestermsfeed
 
How to Comply with CAN-SPAM
How to Comply with CAN-SPAMHow to Comply with CAN-SPAM
How to Comply with CAN-SPAMtermsfeed
 
Privacy Policy for Flurry
Privacy Policy for FlurryPrivacy Policy for Flurry
Privacy Policy for Flurrytermsfeed
 
Termination Clause in Terms and Conditions
Termination Clause in Terms and ConditionsTermination Clause in Terms and Conditions
Termination Clause in Terms and Conditionstermsfeed
 
Click to Accept: A Method of Clickwrap
Click to Accept: A Method of ClickwrapClick to Accept: A Method of Clickwrap
Click to Accept: A Method of Clickwraptermsfeed
 
Privacy Policy for Wistia
Privacy Policy for WistiaPrivacy Policy for Wistia
Privacy Policy for Wistiatermsfeed
 
The "Your California Privacy Rights" clause
The "Your California Privacy Rights" clauseThe "Your California Privacy Rights" clause
The "Your California Privacy Rights" clausetermsfeed
 
Terms & Conditions Generator
Terms & Conditions GeneratorTerms & Conditions Generator
Terms & Conditions Generatortermsfeed
 
Terms & Conditions FAQ
Terms & Conditions FAQTerms & Conditions FAQ
Terms & Conditions FAQtermsfeed
 
Software License Agreements
Software License AgreementsSoftware License Agreements
Software License Agreementstermsfeed
 
Why use End-User License Agreement (EULA)
Why use End-User License Agreement (EULA)Why use End-User License Agreement (EULA)
Why use End-User License Agreement (EULA)termsfeed
 
Rules for Sweepstakes
Rules for SweepstakesRules for Sweepstakes
Rules for Sweepstakestermsfeed
 
Definition of a Cookies Policy
Definition of a Cookies PolicyDefinition of a Cookies Policy
Definition of a Cookies Policytermsfeed
 
What are Return & Refund Policies
What are Return & Refund PoliciesWhat are Return & Refund Policies
What are Return & Refund Policiestermsfeed
 
Terms & Conditions for mobile apps (iOS, Android, Windows)
Terms & Conditions for mobile apps (iOS, Android, Windows)Terms & Conditions for mobile apps (iOS, Android, Windows)
Terms & Conditions for mobile apps (iOS, Android, Windows)termsfeed
 
What's an Opt-Out Policy
What's an Opt-Out PolicyWhat's an Opt-Out Policy
What's an Opt-Out Policytermsfeed
 

More from termsfeed (20)

FTC Disclosures
FTC DisclosuresFTC Disclosures
FTC Disclosures
 
Australia Privacy Act of 1988
Australia Privacy Act of 1988Australia Privacy Act of 1988
Australia Privacy Act of 1988
 
The Digital Millennium Copyright Act
The Digital Millennium Copyright ActThe Digital Millennium Copyright Act
The Digital Millennium Copyright Act
 
Disclosures for Affiliate Links
Disclosures for Affiliate LinksDisclosures for Affiliate Links
Disclosures for Affiliate Links
 
Disclaimer Examples
Disclaimer ExamplesDisclaimer Examples
Disclaimer Examples
 
How to Comply with CAN-SPAM
How to Comply with CAN-SPAMHow to Comply with CAN-SPAM
How to Comply with CAN-SPAM
 
Privacy Policy for Flurry
Privacy Policy for FlurryPrivacy Policy for Flurry
Privacy Policy for Flurry
 
Termination Clause in Terms and Conditions
Termination Clause in Terms and ConditionsTermination Clause in Terms and Conditions
Termination Clause in Terms and Conditions
 
Click to Accept: A Method of Clickwrap
Click to Accept: A Method of ClickwrapClick to Accept: A Method of Clickwrap
Click to Accept: A Method of Clickwrap
 
Privacy Policy for Wistia
Privacy Policy for WistiaPrivacy Policy for Wistia
Privacy Policy for Wistia
 
The "Your California Privacy Rights" clause
The "Your California Privacy Rights" clauseThe "Your California Privacy Rights" clause
The "Your California Privacy Rights" clause
 
Terms & Conditions Generator
Terms & Conditions GeneratorTerms & Conditions Generator
Terms & Conditions Generator
 
Terms & Conditions FAQ
Terms & Conditions FAQTerms & Conditions FAQ
Terms & Conditions FAQ
 
Software License Agreements
Software License AgreementsSoftware License Agreements
Software License Agreements
 
Why use End-User License Agreement (EULA)
Why use End-User License Agreement (EULA)Why use End-User License Agreement (EULA)
Why use End-User License Agreement (EULA)
 
Rules for Sweepstakes
Rules for SweepstakesRules for Sweepstakes
Rules for Sweepstakes
 
Definition of a Cookies Policy
Definition of a Cookies PolicyDefinition of a Cookies Policy
Definition of a Cookies Policy
 
What are Return & Refund Policies
What are Return & Refund PoliciesWhat are Return & Refund Policies
What are Return & Refund Policies
 
Terms & Conditions for mobile apps (iOS, Android, Windows)
Terms & Conditions for mobile apps (iOS, Android, Windows)Terms & Conditions for mobile apps (iOS, Android, Windows)
Terms & Conditions for mobile apps (iOS, Android, Windows)
 
What's an Opt-Out Policy
What's an Opt-Out PolicyWhat's an Opt-Out Policy
What's an Opt-Out Policy
 

Recently uploaded

Town of Haverhill's Statement of Facts for Summary Judgment on Counterclaims ...
Town of Haverhill's Statement of Facts for Summary Judgment on Counterclaims ...Town of Haverhill's Statement of Facts for Summary Judgment on Counterclaims ...
Town of Haverhill's Statement of Facts for Summary Judgment on Counterclaims ...Rich Bergeron
 
Town of Haverhill's Motion for Summary Judgment on DTC Counterclaims
Town of Haverhill's Motion for Summary Judgment on DTC CounterclaimsTown of Haverhill's Motion for Summary Judgment on DTC Counterclaims
Town of Haverhill's Motion for Summary Judgment on DTC CounterclaimsRich Bergeron
 
Anti-Online Sexual Abuse or Exploitation of Children (OSAEC) and Anti-Child S...
Anti-Online Sexual Abuse or Exploitation of Children (OSAEC) and Anti-Child S...Anti-Online Sexual Abuse or Exploitation of Children (OSAEC) and Anti-Child S...
Anti-Online Sexual Abuse or Exploitation of Children (OSAEC) and Anti-Child S...Diamond959916
 
Town of Haverhill's Statement of Material Facts For Declaratory Judgment Moti...
Town of Haverhill's Statement of Material Facts For Declaratory Judgment Moti...Town of Haverhill's Statement of Material Facts For Declaratory Judgment Moti...
Town of Haverhill's Statement of Material Facts For Declaratory Judgment Moti...Rich Bergeron
 
ENG7-Q4-MOD3. determine the worth of ideas mentioned in the text listened to
ENG7-Q4-MOD3. determine the worth of ideas mentioned in the text listened toENG7-Q4-MOD3. determine the worth of ideas mentioned in the text listened to
ENG7-Q4-MOD3. determine the worth of ideas mentioned in the text listened toirenelavilla52178
 
Town of Haverhill's Summary Judgment Motion for Declaratory Judgment Case
Town of Haverhill's Summary Judgment Motion for Declaratory Judgment CaseTown of Haverhill's Summary Judgment Motion for Declaratory Judgment Case
Town of Haverhill's Summary Judgment Motion for Declaratory Judgment CaseRich Bergeron
 
OMassmann - Investment into the grid and transmission system in Vietnam (2024...
OMassmann - Investment into the grid and transmission system in Vietnam (2024...OMassmann - Investment into the grid and transmission system in Vietnam (2024...
OMassmann - Investment into the grid and transmission system in Vietnam (2024...Dr. Oliver Massmann
 
Power Point Obligations and contracts Article 1313-1327
Power Point Obligations and contracts Article 1313-1327Power Point Obligations and contracts Article 1313-1327
Power Point Obligations and contracts Article 1313-1327bariajenne
 
Ashutosh Yadav v. State of UP 22nd March, 2024 All HC.pdf
Ashutosh Yadav v. State of UP 22nd March, 2024 All HC.pdfAshutosh Yadav v. State of UP 22nd March, 2024 All HC.pdf
Ashutosh Yadav v. State of UP 22nd March, 2024 All HC.pdfVidit Agrawal
 
IOS PPT.pptx doctrine of stare decisiss
IOS PPT.pptx  doctrine of stare decisissIOS PPT.pptx  doctrine of stare decisiss
IOS PPT.pptx doctrine of stare decisissPothysVaran1
 
Smarp snapshot 200 -- Google Cloud Next '24
Smarp snapshot 200 -- Google Cloud Next '24Smarp snapshot 200 -- Google Cloud Next '24
Smarp snapshot 200 -- Google Cloud Next '24Jong Hyuk Choi
 

Recently uploaded (11)

Town of Haverhill's Statement of Facts for Summary Judgment on Counterclaims ...
Town of Haverhill's Statement of Facts for Summary Judgment on Counterclaims ...Town of Haverhill's Statement of Facts for Summary Judgment on Counterclaims ...
Town of Haverhill's Statement of Facts for Summary Judgment on Counterclaims ...
 
Town of Haverhill's Motion for Summary Judgment on DTC Counterclaims
Town of Haverhill's Motion for Summary Judgment on DTC CounterclaimsTown of Haverhill's Motion for Summary Judgment on DTC Counterclaims
Town of Haverhill's Motion for Summary Judgment on DTC Counterclaims
 
Anti-Online Sexual Abuse or Exploitation of Children (OSAEC) and Anti-Child S...
Anti-Online Sexual Abuse or Exploitation of Children (OSAEC) and Anti-Child S...Anti-Online Sexual Abuse or Exploitation of Children (OSAEC) and Anti-Child S...
Anti-Online Sexual Abuse or Exploitation of Children (OSAEC) and Anti-Child S...
 
Town of Haverhill's Statement of Material Facts For Declaratory Judgment Moti...
Town of Haverhill's Statement of Material Facts For Declaratory Judgment Moti...Town of Haverhill's Statement of Material Facts For Declaratory Judgment Moti...
Town of Haverhill's Statement of Material Facts For Declaratory Judgment Moti...
 
ENG7-Q4-MOD3. determine the worth of ideas mentioned in the text listened to
ENG7-Q4-MOD3. determine the worth of ideas mentioned in the text listened toENG7-Q4-MOD3. determine the worth of ideas mentioned in the text listened to
ENG7-Q4-MOD3. determine the worth of ideas mentioned in the text listened to
 
Town of Haverhill's Summary Judgment Motion for Declaratory Judgment Case
Town of Haverhill's Summary Judgment Motion for Declaratory Judgment CaseTown of Haverhill's Summary Judgment Motion for Declaratory Judgment Case
Town of Haverhill's Summary Judgment Motion for Declaratory Judgment Case
 
OMassmann - Investment into the grid and transmission system in Vietnam (2024...
OMassmann - Investment into the grid and transmission system in Vietnam (2024...OMassmann - Investment into the grid and transmission system in Vietnam (2024...
OMassmann - Investment into the grid and transmission system in Vietnam (2024...
 
Power Point Obligations and contracts Article 1313-1327
Power Point Obligations and contracts Article 1313-1327Power Point Obligations and contracts Article 1313-1327
Power Point Obligations and contracts Article 1313-1327
 
Ashutosh Yadav v. State of UP 22nd March, 2024 All HC.pdf
Ashutosh Yadav v. State of UP 22nd March, 2024 All HC.pdfAshutosh Yadav v. State of UP 22nd March, 2024 All HC.pdf
Ashutosh Yadav v. State of UP 22nd March, 2024 All HC.pdf
 
IOS PPT.pptx doctrine of stare decisiss
IOS PPT.pptx  doctrine of stare decisissIOS PPT.pptx  doctrine of stare decisiss
IOS PPT.pptx doctrine of stare decisiss
 
Smarp snapshot 200 -- Google Cloud Next '24
Smarp snapshot 200 -- Google Cloud Next '24Smarp snapshot 200 -- Google Cloud Next '24
Smarp snapshot 200 -- Google Cloud Next '24
 

Privacy Policy for Google AdSense

  • 2. Google AdSense is a useful free service that lets website and mobile app operators make money by allowing Google to place targeted ads on their websites or within their apps.
  • 3. AdSense comes with Terms and Conditions (1) (T&C) that you must agree to before using the service. (1) Link to https://termsfeed.com/terms-conditions/generator/
  • 4.
  • 5. The T&C requires that you provide a Privacy Policy (2) to your users that contains the following information: That Google and third party vendors use cookies to show ads to your website/app users, That Google uses a DoubleClick cookie (3) to do this, and That users may opt out of this by visiting Google’s Ads Settings (4) page or by visiting Aboutads.info (5) (2) Link to https://termsfeed.com/privacy-policy/generator/ (3) Link to https://support.google.com/adsense/answer/2839090?hl=en (4) Link to https://adssettings.google.com/authenticated (5) Link to http://www.aboutads.info/
  • 6. In most cases, simply updating your current Privacy Policy with a new clause to include this information and making sure your Policy links are easily available to users will keep you compliant with Google’s T&C.
  • 7.
  • 8. However, some laws may have more specific requirements when it comes to using cookies, such as the EU Cookies Directive (6). (6) Link to https://termsfeed.com/blog/eu-cookies-directive/
  • 10. If you do business in the EU, you have a few additional requirements when using AdSense.
  • 11. Google’s T&C requires that you make efforts to get consent for using cookies and other information in connection with AdSense where such consent is required by law. This consent is required in the EU under the EU Cookies Directive.
  • 12. The EU Cookies Directive
  • 13. If your business is EU-based or directed towards EU citizens, you must follow this Directive by: Informing users about cookies, and Obtaining consent before using cookies
  • 15. You will need a separate Cookies Policy (7) where you let users know: What cookies are being used by the website How these cookies are used What options users have over these cookies (7) Link to https://termsfeed.com/cookies-policy/generator/
  • 16. You will also need to give notice to users about your cookie usage and your Cookies Policy. This can be done through a pop-up or banner notification that links to your Cookies Policy.
  • 17.
  • 19. Obtain consent by having a user click something to indicate that he’s ok with your use of cookies, such as an “I Accept” or “Continue” button. This active method of obtaining consent is known as clickwrap (8). (8) Link to https://termsfeed.com/blog/browsewrap-clickwrap/
  • 20.
  • 21. You can also obtain passive consent. Let users know that by using your website/app after being notified about Cookies being used, the user is agreeing to allow them. This less recommended method is known as browsewrap.
  • 22.
  • 23. If you use AdSense, comply with Google’s T&C by: Updating your Privacy Policy to include the required information about cookies usage In the EU, create a Cookies Policy, give notice to users and obtain consent before using cookies