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Disclosures for Affiliate Links

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If you participate in affiliate marketing and stand
to make money or receive a benefit - financial or otherwise
- for your recommendation or endorsement of something,
you must disclose this to the public. Learn about how to do this compliantly.

Read the full blog post here:
https://termsfeed.com/blog/affiliate-disclosure/

Published in: Law
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Disclosures for Affiliate Links

  1. 1. Disclosures for Affiliate Links
  2. 2. Affiliate marketing is a fun and easy way for bloggers and reviewers to make money online through recommending products, writing reviews and being an influencer in society. However, if you participate in affiliate marketing and stand to make money or receive a benefit - financial or otherwise - for your recommendation or endorsement of something, you must disclose this to the public.
  3. 3. In the U.S., the FTC requires you to disclose the use of affiliate links on your website.
  4. 4. Third parties that facilitate affiliate marketing often require affiliate disclosures as well. For example, Amazon Associates (1) requires that you identify yourself as an associate if you participate in the program. (1) Link to https://termsfeed.com/blog/disclaimer-amazon-associates/
  5. 5. Affiliate disclosures must be: Clearly and conspicuously written, and Located as close to the affiliate links or recommendations as possible. Do not bury your disclosure on a separate web page.
  6. 6. Clear and Conspicuous Use clear language when writing your disclosure. Don’t make it confusing for users to understand what’s going on. Remember, clarity is key and you’re trying to be transparent.
  7. 7. Design disclosure to stand out Design your disclosure to be conspicuous and stand out on your website. It should catch your users’ eyes right away. Use font, graphics, colors and other design techniques to make your disclosure stand out.
  8. 8. After you create your disclosure, where you place it is just as important as what it says.
  9. 9. It must: Be placed close to your review, endorsement, etc., Be placed on every single page that has a review, endorsement, etc., and Not require a user to scroll to the bottom of the page to find it.
  10. 10. By the time a user can see and click on your affiliate links, she must be able to see your disclosure as well.
  11. 11. You can include a lengthy, detailed disclosure on your website where you reach out to your users in a more meaningful way than in the short disclosure. However, you still need a small disclosure badge or statement on the page where the affiliate links are located.
  12. 12. On its own, the longer, separate disclosure won’t be compliant since it’s located on a separate page and won’t be conspicuous enough. A user may not find it before clicking your affiliate links.
  13. 13. If you receive any form of compensation or benefit for your affiliate links on your website or blog, you need to: Write a clear and conspicuous disclosure that lets users know about this compensation, and Place your disclosure in a clear and conspicuous way on your website, close to your affiliate links

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