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TERMINALFOUR t44u 2010- WEM Personalisation Approaches

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TERMINALFOUR t44u 2010- WEM Personalisation Approaches

  1. 1. Raewyn McKenna – Project Manager Personalisation t44u User & Partner Conference 2010
  2. 2. Agenda <ul><li>What is personalisation </li></ul><ul><li>Types of personalisation </li></ul><ul><li>Problems you can solve with personalisation </li></ul><ul><li>Example 1 – Aer Lingus </li></ul><ul><li>Example 2 – Specavers and Sample Data </li></ul>t44u User & Partner Conference 2010
  3. 3. <ul><li>UI Customisation is driven by the end user and allows them to explicitly specify what they want. </li></ul><ul><li>e.g. www.worthing.gov.uk </li></ul>t44u User & Partner Conference 2010
  4. 4. <ul><li>Personalisation is at content level and is driven by the content author. </li></ul><ul><li>e.g. www.aerlingus.com </li></ul>t44u User & Partner Conference 2010
  5. 5. Types of Personalisation <ul><li>Implicit </li></ul><ul><ul><li>Content rating </li></ul></ul><ul><ul><li>Clickstream analysis </li></ul></ul><ul><ul><li>Collaborative </li></ul></ul><ul><ul><li>E.g. Amazon.com </li></ul></ul><ul><li>Explicit </li></ul><ul><ul><li>Geographic (either GeoIP or set explicitly by user) </li></ul></ul><ul><ul><li>Login based </li></ul></ul><ul><ul><li>Campaign based </li></ul></ul>t44u User & Partner Conference 2010
  6. 6. <ul><li>Home page trying to talk to too many audiences </li></ul>t44u User & Partner Conference 2010 Problems you can solve with personalisation
  7. 7. What is personalisation? <ul><li>Messaging too broad </li></ul>t44u User & Partner Conference 2010 Problems you can solve with personalisation
  8. 8. What is personalisation? <ul><li>International Audiences </li></ul>t44u User & Partner Conference 2010 Problems you can solve with personalisation
  9. 9. <ul><li>Targeted marketing and advertising </li></ul>t44u User & Partner Conference 2010 Problems you can solve with personalisation
  10. 10. What is personalisation? <ul><li>- Compelling content </li></ul>t44u User & Partner Conference 2010 Problems you can solve with personalisation
  11. 11. Example #1: Aer Lingus <ul><li>No longer GeoIP </li></ul><ul><li>First visit asks user for simple geographic information </li></ul><ul><li>Allows user to change location </li></ul>t44u User & Partner Conference 2010
  12. 12. What is personalisation? <ul><li>Aer Lingus Home Page JSP </li></ul>t44u User & Partner Conference 2010 Example #1: Aer Lingus
  13. 13. <ul><li>Content Fragments by Country, Language & Function </li></ul>t44u User & Partner Conference 2010 Example #1: Aer Lingus
  14. 14. <ul><li>User is asked to log in </li></ul><ul><li>- could authenticate with LDAP </li></ul><ul><li>- could use Single Sign On </li></ul>t44u User & Partner Conference 2010 Example #2: Specsavers / Sample Site
  15. 15. <ul><li>Set of predefined profile information about the user </li></ul><ul><li>- could link into Identity Management Software </li></ul><ul><li>- could use user Groups and/or Attributes </li></ul>t44u User & Partner Conference 2010 Example #2: Specsavers / Sample Site
  16. 16. <ul><li>Access tab in Site Manager </li></ul>t44u User & Partner Conference 2010 Example #2: Specsavers / Sample Site
  17. 17. Example #2: Specsavers / Sample Data <ul><li>Raewyn holds her breath for a live demo…. </li></ul>t44u User & Partner Conference 2010

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