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The importance of web search: TERMINALFOUR t44u 2013

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'The Sleeping beast in web projects':TERMINALFOUR’s Brian Colhoun asks why is web search often left to the end of a web project? Is Google the best one? How can you make it better using TERMINALFOUR Site Manager!

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The importance of web search: TERMINALFOUR t44u 2013

  1. 1. Web Search
  2. 2. Massively expensive HUGE Enterprise search systems ACTUAL REAL WORLD REQUIREMENTS Open source and affordable out of the box systems t44u.2013 2
  3. 3. (Plus pop culture references and CAPS for dramatic effect) t44u.2013 3
  4. 4. One of the best Search Engineers in the world. (But in fairness a bit of a douchebag) t44u.2013 4
  5. 5. Why doesn’t mine look like that? t44u.2013
  6. 6. Preparation Preparation Preparation 6
  7. 7. A dish can only ever be as good as its ingredients A search result can only ever be as good as … The content t44u.2013 7
  8. 8. You wouldn’t do this with your expensive ingredients So why should your content, valuable documents, and site information be any different??? t44u.2013 8
  9. 9. This is what I believed before… • It should be integral to site redevelopment • It should be included in design • Start indexing right away!!! • Doesn’t matter what you’re indexing • Results must look sexy/jazzy/<other useless design related instruction lexicon> • Should be in the RFP or Tender • “We’ll just use Google … ” t44u.2013 9
  10. 10. This is what I believe now…. • It should be integral to design to – Your content strategy – Your customer/student/resident engagement plan – Ok, and maybe you should design it somewhat • It should be included in design first your content strategy • Start indexing right away!!! When you’re happy with your content and metadata • Doesn’t matter what you’re indexing – OF COURSE IT DOES!! t44u.2013 10
  11. 11. Now • Results must look sexy/jazzy/<other useless design related instruction lexicon> be accurate, useful, complete and THEN sexy/jazzy/<other useless design related instructional lexicon> • Should be in it’s own RFP or Tender • “We’ll just use Google … ” – You have choices – I’ve done the research for you, hold tight! t44u.2013 11
  12. 12. • • • • • • • t44u.2013 System architecture Performance File formats Integration Access control Features Implementation • • • • • • • Pricing model Speed Relevance tuning Navigation and filtering Federated search Linguistic toolset Search analytics 12
  13. 13. #3 System architecture • Where does the application “sit”? • Can indexers/connectors physically reach the documents you want to search? • Cloud based technology? t44u.2013 13
  14. 14. #2 Implementation • What sort of expertise is required for installation? • What level of control do you have over look and feel? • How is it configured? • How is it maintained? • How does the vendor handle training and support? t44u.2013 14
  15. 15. #1 (not on the list) Who are they? • Where did the company/technology come from? • Where are they based? • What are they passionate about? (fingers crossed it’s search ;) ) • Look ‘em up on linkedin, twitter, facebook or wherever they are referenced online t44u.2013 15
  16. 16. Forget about search!!! t44u.2013 16
  17. 17. • It’s not about search, it’s about the content • Site Manager is the perfect web search optimiser. You have total control over your content and metadata. • Key values such as metadata, page titles, dates MUST be consistent across all pages to make them valuable. Make these compulsory when adding content. Course search is a great example. • Know well in advance what you DO NOT want users to find as most search engines will crawl everything so keep your content neat and tidy. • Remember mobile search needs fewer result details! t44u.2013 17
  18. 18. • Set time aside to review search results, but go to Site Manager to make the changes first, not the search engine. • Imagine the search engine as a dummy just clicking and consuming EVERYTHING on your site. • Invest time in optimising your content as much as possible in Site Manager which will help; • Navigation • Accessibility • SEO t44u.2013 18
  19. 19. • We have resold and used many search engines • Google Custom, Ultraseek, Exalead, Lucene, SOLR/Nutch, GSA, ISYS…... • Clients have used many others. • We saw course search yesterday from Mark • Currently we partner with PolySpot for web search • Range of versions (free, fee, refer to PolySpot) • See Client Support, PS and Sales for options • However we are not “search experts” at heart • “Ah, search! Talk to Brian” • You may want to consider others. t44u.2013 19
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  22. 22. Includes clickable tags based on metadata, e.g. “Emergencies” t44u.2013 22
  23. 23. Is Google they the only solution? t44u.2013 23
  24. 24. There are others, but some are a bit brand new … Out of the Box Open Source Because I like you, I’ve done a review of these and you’ll be sent it by the end of the presentation via the magic of the interwebs t44u.2013 24
  25. 25. That’s You That Is! Your content is your food. TERMIANLFOUR Site Manager is your kitchen Your results are “served” up by your search engine t44u.2013 25
  26. 26. Make sure you serve up the best results you can. Your search results are as valuable as your brand and your content. If results are not juicy and enticing, will your users come back? t44u.2013 26
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  28. 28. Sample standard template • Sample standard template • Sample standard template • Sample standard template • Sample standard template • Sample standard templat t44u.2013 28
  29. 29. Sample Point • Sample Point • Sample Point • Sample Point • Sample Point • Sample Point • Sample Point • Sample Point t44u.2013 29
  30. 30. 1st Col 2nd Col • Sdfsdf • Sdfsdf • sdfsdf • • • • t44u.2013 Sample point Sample point Sample point Sample point 30
  31. 31. 1st Col 2nd Col 3rd Col • • • • • • • • • • • • • • • t44u.2013 Sample text Sample text Sample text Sample text Sample text Sample text Sample text Sample text Sample text Sample text Sample text Sample text Sample text Sample text Sample text 31
  32. 32. • • • • • • • t44u.2013 Sample text Sample text Sample text Sample text Sample text Sample text Sample text • • • • • • • Sample text Sample text Sample text Sample text Sample text Sample text Sample text 32

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