You’re On.
Logitech Program Launch Review June ‘09
<ul><li>Phase 1: Celebrity Cam Program  </li></ul><ul><ul><ul><li>Partnership launch: Mid-June  </li></ul></ul></ul><ul><u...
<ul><li>Getting the Word out </li></ul><ul><ul><li>Launch Logitech banner ads on Ustream with special offer for purchase <...
<ul><li>Twitter  and Facebook Promo: </li></ul><ul><ul><li>Logitech Twitter example:  </li></ul></ul><ul><ul><ul><li>“ Che...
Phase 1 Partnership PR  <ul><li>Partnership between Logitech and Ustream announcement </li></ul><ul><ul><li>Consider annou...
Web Cam Distribution <ul><li>Distribution of 50 webcams to Celebrities </li></ul><ul><ul><li>Identify the target list of c...
Phase 2:  Advertising and Website
Ustream Broadcaster Page <ul><li>Ustream Recommends…. </li></ul><ul><li>Recommendation of Logitech Webcams </li></ul><ul><...
<ul><li>Add link to webcam chat to interactive shows supported by multiple video  chat </li></ul>Link to Webcam Chat
<ul><li>Phase 3:  Pet Cam Promotion </li></ul><ul><ul><li>Sept. 1-Nov 31 </li></ul></ul><ul><ul><li>Focus of Phase 3: Emot...
<ul><li>Launch iPhone application </li></ul><ul><ul><li>Promote with pet adoption meter on the Ustream site </li></ul></ul...
Logitech Business Embracing The New Market 2005  Today Personal Communication 1 to 1 Personal Broadcaster 1 to Many --- or...
Driving Demand Generation
<ul><li>App features: </li></ul><ul><ul><li>Link to Logitech Camera Page </li></ul></ul><ul><ul><ul><li>Information on WiL...
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Ustream And Logitech Launch Plan

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Ustream and Logitech Launch Plan Review

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Ustream And Logitech Launch Plan

  1. 1. You’re On.
  2. 2. Logitech Program Launch Review June ‘09
  3. 3. <ul><li>Phase 1: Celebrity Cam Program </li></ul><ul><ul><ul><li>Partnership launch: Mid-June </li></ul></ul></ul><ul><ul><ul><li>Focus for Phase 1: Enabling </li></ul></ul></ul><ul><ul><li>Promotional benefit: Enabling the Personal Broadcast </li></ul></ul><ul><ul><li>Tag line Idea: “Be You” </li></ul></ul>Launch Plan
  4. 4. <ul><li>Getting the Word out </li></ul><ul><ul><li>Launch Logitech banner ads on Ustream with special offer for purchase </li></ul></ul><ul><li>Viral activity </li></ul><ul><ul><li>WHERE? WHAT’S THE ANGLE? </li></ul></ul><ul><ul><li>Use of social media; viral promotion </li></ul></ul><ul><ul><li>Celebrity use promo </li></ul></ul><ul><ul><ul><li>Twitter, shout out, other </li></ul></ul></ul><ul><ul><li>Blogger out reach </li></ul></ul><ul><ul><ul><li>Get tech bloggers to add video to their blog </li></ul></ul></ul><ul><ul><ul><li>Seed popular bloggers with cameras </li></ul></ul></ul>Phase 1 Program Elements
  5. 5. <ul><li>Twitter and Facebook Promo: </li></ul><ul><ul><li>Logitech Twitter example: </li></ul></ul><ul><ul><ul><li>“ Check out Diddy using a Logitech webcam on Ustrem” </li></ul></ul></ul><ul><ul><ul><li>Logitech teams with Ustream to enable the live broadcast, click here for the Special offer </li></ul></ul></ul><ul><ul><li>Ustream Twitter example: </li></ul></ul><ul><ul><ul><li>Link to tips for a higher quality broadcast </li></ul></ul></ul><ul><ul><ul><li>Link to a Logitech webcam video, “see the difference for your video broadcast with a Logitech webcam” </li></ul></ul></ul><ul><ul><ul><li>Special offer for enabling the personal broadcast from Ustream and Logitech with ….Link to purchase </li></ul></ul></ul>Phase 1 Social Media
  6. 6. Phase 1 Partnership PR <ul><li>Partnership between Logitech and Ustream announcement </li></ul><ul><ul><li>Consider announcement for partnership to coincide with the pet program—better news story </li></ul></ul><ul><li>Generate awareness of partnership </li></ul><ul><ul><li>Ustream Blog, news postings, user experience stories </li></ul></ul><ul><ul><li>Call to action ideas: </li></ul></ul><ul><ul><ul><li>Improve your video broadcast with a high quality Logitech webcam </li></ul></ul></ul><ul><ul><ul><li>Ustream teams with Logitech to provide Ustream broadcasters with recommendations for the best video quality and webcam choices with a special discount to Ustream broadcasters </li></ul></ul></ul>
  7. 7. Web Cam Distribution <ul><li>Distribution of 50 webcams to Celebrities </li></ul><ul><ul><li>Identify the target list of celebrities to distribute the webcams and </li></ul></ul><ul><ul><li>Provide list to Logitech for review and approval </li></ul></ul><ul><li>Contest: 25-50 webcam give away </li></ul><ul><ul><li>Ustream user contest </li></ul></ul><ul><ul><li>Theme: “Star power, do you have it?” </li></ul></ul><ul><ul><li>Benefit to users: “it pays to look good, web cam quality makes a difference” </li></ul></ul><ul><ul><ul><li>Prizes: </li></ul></ul></ul><ul><ul><ul><ul><li>Webcam </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Consider partnerships with artists for Back stage pass, or concert ticket prizes </li></ul></ul></ul></ul>
  8. 8. Phase 2: Advertising and Website
  9. 9. Ustream Broadcaster Page <ul><li>Ustream Recommends…. </li></ul><ul><li>Recommendation of Logitech Webcams </li></ul><ul><li>Ustream tested for compatibility and quality </li></ul><ul><li>Don’t have a webcam? Link to Purchase </li></ul>
  10. 10. <ul><li>Add link to webcam chat to interactive shows supported by multiple video chat </li></ul>Link to Webcam Chat
  11. 11. <ul><li>Phase 3: Pet Cam Promotion </li></ul><ul><ul><li>Sept. 1-Nov 31 </li></ul></ul><ul><ul><li>Focus of Phase 3: Emotional </li></ul></ul><ul><ul><ul><ul><li>Seed cameras with Humane Society –20 select locations---Mid-August </li></ul></ul></ul></ul><ul><ul><ul><ul><li>PR effort: </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Ustream and Logitech team up to promote and support pet adoption in partnership with the Humane Society </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Partner with Local Humane Society. </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Determine execution: SET UP STREAMS? PROMOTE ON SITE OR ONLY IPHONE APP </li></ul></ul></ul></ul></ul>Phase 3
  12. 12. <ul><li>Launch iPhone application </li></ul><ul><ul><li>Promote with pet adoption meter on the Ustream site </li></ul></ul><ul><ul><li>Track and update with success metrics </li></ul></ul><ul><ul><ul><li>Downloads </li></ul></ul></ul><ul><ul><ul><li>Adoptions </li></ul></ul></ul>iPhone App
  13. 13. Logitech Business Embracing The New Market 2005 Today Personal Communication 1 to 1 Personal Broadcaster 1 to Many --- or Millions Live and Interactive
  14. 14. Driving Demand Generation
  15. 15. <ul><li>App features: </li></ul><ul><ul><li>Link to Logitech Camera Page </li></ul></ul><ul><ul><ul><li>Information on WiLife and Webcams </li></ul></ul></ul><ul><ul><ul><li>Purchase </li></ul></ul></ul><ul><ul><li>Aggregating votes </li></ul></ul><ul><ul><li>Votes viewable </li></ul></ul>Pet Cam Application

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