These slides are used to play the Campaign Game, a hilarious and insightfull game to learn to design future proof content production plans. Read more about the game on http://circularcontent.com/projects/campaign-game/
People share soup.
Not the recipe and ingredients.
Tomatsuppe by cyclonebill CC BY-SA
Raw ingredients Manipulation
To learn about the soup and the ingredients…
Learn to make future proof content production plans.
The Campaign Game
Have fun and meanwhile….
STEP 1: SETUP
1. Determine who will be the client
2. Draw a client card
3. The client draws a challenge card
4. Other players draw a creative card
STEP 2: CREATE
Help your client!
Think about a campaign and the pitch.
Q. Can you play without someone playing the client?
A. Sure. Just draw a client card and put it in front of you.
Q. Can someone play the client and a creative at the same time?
A. Absolutely. Don’t sue us for invigorating your multiple personalities disorder.
Q. My card sucks. Can I draw a new one?
A. Sure, the world ain’t fair. Neither should you be playing this game.
Q. I have a perfect idea for a creative/client/challenge card. Can I add it to the deck?
A. Duh!? Look for the blank cards and whip that sharpie!