Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Sharing Manual
A practical guide for professionals on sharing content
Sebastiaan ter Burg
sebastiaan@circularcontent.com
w...
The interest
in sharing content
is rising.
The amount of
content shared
is ever increasing.
The amount of implemented
structural workflows around
sharing are close to zero.
Problem
WHY
HOW
WHAT
Information on sharing
80%
18%
2%
Availability of content
Available
analogue
Not
available
Available
digital
Existing content
“Visit the
museum”
“See the
we...
Open by design
Final productRaw ingredients Manipulation
Types of content shared
90%2%8%
Tomatsuppe by cyclonebill CC BY-SA
Recipe
______...
Final productRaw ingredients Manipulation
Time of decision to share
90%2%8%
Production example
CONCEPT PREPRODUCTION PRODUCTION POSTPRODUCTION PUBLICATION
Script
Set design
Audio design
Light plan
A...
Production example
CONCEPT PREPRODUCTION PRODUCTION POSTPRODUCTION PUBLICATION
Script
Set design
Audio design
Light plan
A...
Open by design
Increase the amount of
implemented structural workflows
around sharing.
Goal
We have
NO idea
about sharing
content
We have
an idea
about sharing
content
We have an
ambition to
share content
We can
sh...
We have
NO idea
about sharing
content
We have
an idea
about sharing
content
We have an
ambition to
share content
We can
sh...
Proposed solution
To create a first version of a
freely available multimedia
manual on sharing content.
first version it needs constant updates
freely available everything will be CC BY
multimedial video, audio and text
manual...
Musicians
Photographers
Producers
Videographers
Designers
Professionals
Students
NGO’s
Governments
Public organisations
Fo...
Individual makers
Clients
Reusers
Platforms
Experts
Approach
40+ interviews
Themes
Licences
Waivers
Contracts
…
Business models*
ROI strategies
Expenditure vs effect
…
Infrastructure & platforms
Pro...
Products
1 free online mixed media manual
1000 free printed copies
1 free and open content platform
40+ freely remixable v...
Budget
(sorry, not public yet)
Financial plan
30%
10%
20%
40%
40% Funding
20% Launcing customers
10% Crowd funding
30% Own funds
Time schedule
01-11-2014 01-02-2017
Funding dependant
(sorry, not public yet)
Partners
…
…
(Creative Commons)
(IVIR)
(Business models inc)
Europeana
Wikimedia Foundation
…
Media and exposureKnowledgeF...
Project organisation
Advisory board
Board
Project leader
Creatives
Clients
Reusers
Writer Production assistant Audio
engin...
Future organisation
Foundation Company
Knowledge
Support
Continuity
Content
Assignments
Future updates
Course material
Courses
New developments
New best practices
Translations
Company responsibility - foundatio...
Project manager
Professional photographer and videographer
Advisor and speaker on sharing strategies
Business information ...
Sharing Manual
A practical guide for professionals on sharing content
Sebastiaan ter Burg
sebastiaan@circularcontent.com
w...
Upcoming SlideShare
Loading in …5
×

Sharing manual project / pitch slides

763 views

Published on

A practical guide for professionals on sharing content. That doesn't exist. Yet. Because that's what Circular Content is working on. These slides are used to pitch the project to potential partners. Circular content is founded by Sebastiaan ter Burg, a professional photographer that shares a lot of his work under Creative Commons licenses.

Published in: Business
  • D0WNL0AD FULL ▶ ▶ ▶ ▶ http://1url.pw/pEebN ◀ ◀ ◀ ◀
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Sharing manual project / pitch slides

  1. 1. Sharing Manual A practical guide for professionals on sharing content Sebastiaan ter Burg sebastiaan@circularcontent.com www.circularcontent.com +316 480 88615
  2. 2. The interest in sharing content is rising.
  3. 3. The amount of content shared is ever increasing.
  4. 4. The amount of implemented structural workflows around sharing are close to zero.
  5. 5. Problem
  6. 6. WHY HOW WHAT Information on sharing 80% 18% 2%
  7. 7. Availability of content Available analogue Not available Available digital Existing content “Visit the museum” “See the website” Reusable digital “See the API” “Private collection” Newly made content Not available Open by design
  8. 8. Open by design
  9. 9. Final productRaw ingredients Manipulation Types of content shared 90%2%8% Tomatsuppe by cyclonebill CC BY-SA Recipe ____________ ____________ ____________ ____________
  10. 10. Final productRaw ingredients Manipulation Time of decision to share 90%2%8%
  11. 11. Production example CONCEPT PREPRODUCTION PRODUCTION POSTPRODUCTION PUBLICATION Script Set design Audio design Light plan Audio Video Text Illustrations Special effects Metadata Photos Timelines Plan Pitch Budget Costume designs Map of locations VIDEO video production Only item shared Description Press release Music scores
  12. 12. Production example CONCEPT PREPRODUCTION PRODUCTION POSTPRODUCTION PUBLICATION Script Set design Audio design Light plan Audio Video Text Illustrations Special effects Metadata Photos Timelines Plan Pitch Budget Costume designs Map of locations VIDEO video production Description Press release Music scores How did they get from A to Z? Translations Localisation Mixed media reuse Music Covers Localisation Continuity
  13. 13. Open by design
  14. 14. Increase the amount of implemented structural workflows around sharing. Goal
  15. 15. We have NO idea about sharing content We have an idea about sharing content We have an ambition to share content We can share data We can share images /video/sound We can track the use We can extract and add additions to our collection Steps to openness Thinking phase Doing phase 80% 20%Available information WHY HOW & WHAT
  16. 16. We have NO idea about sharing content We have an idea about sharing content We have an ambition to share content We can share data We can share images /video/sound We can track the use We can extract and add additions to our collection Focus Thinking phase Doing phase 80% 20%Available information
  17. 17. Proposed solution
  18. 18. To create a first version of a freely available multimedia manual on sharing content.
  19. 19. first version it needs constant updates freely available everything will be CC BY multimedial video, audio and text manual: a practical guide, not inspirational
  20. 20. Musicians Photographers Producers Videographers Designers Professionals Students NGO’s Governments Public organisations For-profit organisations Creatives’ clients Creatives Target audience
  21. 21. Individual makers Clients Reusers Platforms Experts Approach 40+ interviews
  22. 22. Themes Licences Waivers Contracts … Business models* ROI strategies Expenditure vs effect … Infrastructure & platforms Promoting content … Reuse & visibilityFinancialLegal Process design Gathering Processing … Feedback
  23. 23. Products 1 free online mixed media manual 1000 free printed copies 1 free and open content platform 40+ freely remixable video portraits 10+ different edits targeting different target groups 1 documentary
  24. 24. Budget (sorry, not public yet)
  25. 25. Financial plan 30% 10% 20% 40% 40% Funding 20% Launcing customers 10% Crowd funding 30% Own funds
  26. 26. Time schedule 01-11-2014 01-02-2017 Funding dependant (sorry, not public yet)
  27. 27. Partners … … (Creative Commons) (IVIR) (Business models inc) Europeana Wikimedia Foundation … Media and exposureKnowledgeFinancial … … Support and services
  28. 28. Project organisation Advisory board Board Project leader Creatives Clients Reusers Writer Production assistant Audio engineer Experts
  29. 29. Future organisation Foundation Company Knowledge Support Continuity Content Assignments
  30. 30. Future updates Course material Courses New developments New best practices Translations Company responsibility - foundation in control
  31. 31. Project manager Professional photographer and videographer Advisor and speaker on sharing strategies Business information management background Served in several boards, national and local Large network in the cultural sector and the sharing economy Worked as project manager for Wikimedia Nederland with museums, libraries and archives Accredited lead trainer
  32. 32. Sharing Manual A practical guide for professionals on sharing content Sebastiaan ter Burg sebastiaan@circularcontent.com www.circularcontent.com +316 480 88615

×