Job search secrets of an industry insider


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Job Search advice from a 17 year veteran of the recruiting industry.

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Job search secrets of an industry insider

  1. 1. Job Search Secrets of anIndustry InsiderMarch 9, 2011
  2. 2. Today’s Goals Learn how to maximize your results with outside recruiters Conduct your job search like an industry insider would Implement steps to establish yourself as an expert Improve networking skills and approach Learn how to maximize online social media Take control of your job search
  3. 3. Some Key Points before we start Be selective on advice you receive Don’t let your employment status define you Remove negative influencers Diversify your networks Don’t allow other’s biases affect your job search
  4. 4. Working with Recruiters“I am open to the guidance of synchronicity, and do not let expectations hinder my path.” Dalai Lama
  5. 5. Profile of a Recruiter• 100% Commission Based• Work on 3-5 open positions at any one time• Work with 2-3 companies• Tend to be specialists• Are not geographically bound• Receive hundreds of unsolicited resumes• Heavily web-dependent, but NOT job board dependent• Looking for the needle in the haystack Vast majority of recruitersFAIL
  6. 6. 10 Tips for getting the most out of working with a recruiter1. Understand how recruiters work 6. Keywords are “Key” to finding a job2. Realize that recruiters are NOT trying to find you a job 7. Referrals are as good as gold3. Work with multiple recruiters 8. Identify specialists1. Stay in front of recruiters without 9. Get Networked overcommunicating 10. Get Certified2. Make it easy for recruiters to find you (but not too easy)
  7. 7. My Job Search – the first 48 hours1. Update and Optimize LinkedIn2. Increase my web presence – become a big, shiny, loud needle  Create website for resume  Facebook, Twitter, Plaxo, Hoover’s, InfoUSA  Search Engine Optimization3. Create own blog – post to weekly4. Avoid posting resume on Monster, Careerbuilder, etc5. Search for industry niche recruiters  National Association of Personnel Services (  American Staffing Association  Google search  Industry trade associations6. Contact everyone I know7. Learn to love COFFEE
  8. 8. Online Prospecting Tools1. Jigsaw2. Pipl3. Business Journal Alerts4. Google News5. Tweetbeep6. LinkedIn Search
  9. 9. Become an Expert “I’m not a doctor, but I did stay at a Holiday Inn Express” Anonymous
  10. 10. “The emerging picture from such studies is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert – in anything” Daniel Levitin, Neurologistfrom the Malcolm Gladwell book Outliers
  11. 11. “The so-called expert with the most credibility indicators, whether acronyms or affiliations, is often the most successful in the marketplace, even if other candidates have more in-depth knowledge.This is a matter of superior positioning, not deception”Timothy FerrissThe 4-Hour Workweek
  12. 12. How to become an expert1. Embrace web blogging  Personal blog  Facebook, Twitter, LinkedIn2. Build a professional website3. Read top 3 industry books4. Join trade associations5. Teach at local colleges6. Become a consultant7. Write articles for trade magazines8. Share thought leadership with media
  13. 13. Networking“Eighty percent of success is showing up.” Woody Allen
  14. 14. What is Networking? Creating a personal and/or business network of contacts that help you achieve your goals In this case, helping you find the career you want
  15. 15. Why is Networking Effective?• It’s a proactive approach to your job search• You differentiate yourself from other applicants• Hiring Managers prefer referrals over the traditional interview process• Your create a team of “agents” that works for you In general, People want to help other people
  16. 16. Effective Networking Maximizing your Time5 Tips for Effective Networking…. 1. Treat your job search as a full- 4. Get Involved time job • Non-Profits • Trade Associations 1. Know what you want • Alumni Chapters • Community Associations • New or same career • Target Companies 5. Give Something Back • Ask how you can help your 1. Contact EVERYONE you know networking contact • Friends & Relatives • Remind them of their company • Former Colleagues referral program • Vendors • Look for ways to keep in touch other • Past Clients/Prospects than your job search • Acquaintances
  17. 17. Where to Network• Trade Associations KEY POINT:• Chambers of Commerce Effective Networking is more than just showing up• Rotary and other Service Organizations Be Active!• Places of Worship • Volunteer • Join a committee (or several)• Alumni Chapters • Serve on the board• Social Clubs• Charities
  18. 18. Using Technology to expand your NetworkLinked In – Business Networking Site– Search engine for Job SitesTrade Association Web SitesAlumni Web Sites and Message BoardsEmail Notifications  Monster  Career Builder  Hot JobsCreate your own Personal Web Site
  19. 19. Additional Networking Tips•Arrive early – get to know the hosts Sample Questions•Volunteer •What do you do?•You’re not in a business card handout •How did you get intocontest that business?•Have 5 or 6 go to questions, then stop •What did you dotalking and listen before this position?•Set realistic goals ahead of time •Where are you from•Follow up quickly originally? •What would an ideal prospect of yours look like?
  20. 20. Additional Networking Tips•Arrive early – get to know the hosts Sample Goals•Volunteer •Meet the Exec.•You’re not in a business card handout Directorcontest •3 potential leads•Have 5 or 6 go to questions, then stop •2 networking contactstalking and listen •Volunteer Opportunity•Set realistic goals ahead of time•Follow up quickly
  21. 21. Social NetworkingIt’s all who you know – and who knows you
  22. 22. What on Earth do I do with ?
  23. 23. What is•Social Networking Site•140 Character limit•100 Million Users•Q1 – 4 Billion Tweets•Over 70k Applications
  24. 24. tips – twips?•Download TweetDeck•Be a Follower•Use Hash Tags•Join and Create Lists•Link to Facebook and LinkedIn•Learn to Retweet #HR #Recruitment #Staffing
  25. 25. Creating a Blog
  26. 26. Managing Your Social “Life”
  27. 27. One Stop
  28. 28. Final Thoughts
  29. 29. In Closing  Act Like a Recruiting Industry Insider  Increase Your Profile  Take Control of Your Job Search  Good Luck!29
  30. 30. Tom Erb,