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Defrag: Applying Twitter Analytics in Real Time

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Slides from Wendy's presentation at the 5th annual Defrag conference in Denver 10/10/11.

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Defrag: Applying Twitter Analytics in Real Time

  1. 1. A P P LY I N G T W I T T E R A N A LY T I C S I N R E A L - T I M E Wendy Troupe, Founder & CEO
  2. 2. WHO WE ARE•  Founded in 2009•  Predictive Analytics & " Recommendations•  Top of Funnel Activities
  3. 3. BIG DATA IS IN ITSINFANCY
  4. 4. ANALYTICS IS MORETHAN COUNTING
  5. 5. YOUR CUSTOMERSARE ENGAGING INREAL TIME
  6. 6. IT’S ABOUT CONNECTING THE DOTS
  7. 7. þ  MEASUREMENT & " OPTIMIZATION þ  EFFICIENT & "EFFECTIVE ACTIVITIES þ  ROI ANALYSIS
  8. 8. Top of Funnel AwarenessA m p l i fi c a t i o n , v e l o c i t y, r e a c h Intent Product & brand mentions ConversionsClick-throughs & downloads Customer Engagement Customer activity
  9. 9. “Concentrated content matters. It isn’t how much we post, but what and when.” "- K e v i n P a l m e r, S e n i o r D i r e c t o r o f O n l i n e M a r k e t i n g
  10. 10. TA K E A W AY Big Data presents the opportunityto be targeted and instantaneous in attracting and building relationships with customers.
  11. 11. Thank you!

Slides from Wendy's presentation at the 5th annual Defrag conference in Denver 10/10/11.

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