Slides from Wendy's presentation at the 5th annual Defrag conference in Denver 10/10/11.

1. A P P LY I N G T W I T T E R
A N A LY T I C S I N R E A L - T I M E
Wendy Troupe, Founder & CEO

2. WHO WE ARE
• Founded in 2009
• Predictive Analytics & "
Recommendations
• Top of Funnel Activities

3. BIG DATA IS IN ITS
INFANCY

4. ANALYTICS IS MORE
THAN COUNTING

5. YOUR CUSTOMERS
ARE ENGAGING IN
REAL TIME

6. IT’S ABOUT
CONNECTING THE DOTS

7. þ
MEASUREMENT & "
OPTIMIZATION
þ
EFFICIENT & "
EFFECTIVE ACTIVITIES
þ
ROI ANALYSIS

8. Top of Funnel
Awareness
A m p l i fi c a t i o n , v e l o c i t y, r e a c h
Intent
Product & brand mentions
Conversions
Click-throughs & downloads
Customer
Engagement
Customer activity

9. “Concentrated content matters. It isn’t how
much we post, but what and when.” "
- K e v i n P a l m e r, S e n i o r D i r e c t o r o f O n l i n e M a r k e t i n g

10. TA K E A W AY
Big Data presents the opportunity
to be targeted and instantaneous
in attracting and building
relationships with customers.

11. Thank you!