Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
the value
of data
revenue, value
& competitive
Upcoming SlideShare
Loading in …5

The New CMO-CIO Alignment [Infographic]


Published on

Infographic on how to align CMO and CIO priorities for data-driven marketing success.

Published in: Marketing
  • Be the first to comment

The New CMO-CIO Alignment [Infographic]

  1. 1. MAXIMIZE the value of data BALANCE productivity with security INCREASE revenue, value & competitive advantage IDENTIFY which marketing initiatives are effective ALIGN your marketing with company objectives IMPROVE the overall customer experience great minds don’t always think alike +CIO CMO By 2017, the CMO will spend more on Technology than the CIO TODAY 48% of IT execs say marketing bypasses IT in project implementation 40% of customers are more likley to purchase when offers are personalized across channels 46% of marketers believe their CIO does not understand our marketing objectives 70% of an organization’s brand experience is currently delivered through IT resources WITH DIGITAL CONSUMERS BECOMING THE MOST INFLUENTIAL, IT IS NOW IMPERATIVE THAT GREAT MINDS MUST COME TOGETHER 3 Challenges for CIO’s: 3 Challenges for CMO’s: Learn more about CIO+CMO Alignment References: 1. 2013 Teradata Data-Driven Marketing Priorities Survey 2. Gartner Executive Program: Top CIO Priorities for 2013 Realize budgets and data will overlap See each other as revenue, technology & brand partners Leverage shared insights Meet often and with full disclosure HOW TO WORK TOGETHER $$ +CIO CMO The New CIO + CMO Strategic Alignment Top CIO Business Priorities Top CMO Business Priorities IMPROVE marketing efficiencies PROVE marketing effectiveness INTEGRATE cross-channel marketing INCREASE enterprise growth STRENGTHEN customer relationships REMOVE data silos DELIVER operational results REDUCE enterprise costs BI and supporting analytics #1 CIO PRIORITY want to improve data quality processes 86% OF MARKETERS see big data analytics as the 2nd most disruptive technology (behind mobile) 55% OF CIO’s are leveraging big data analytics today ONLY 30% OF MARKETERS Typically just 20% of IT budget supports new growth opportunities KICK THE 80/20 RULE say the technology they use is outdated or inadequate 40% OF MARKETERS The Current State of Alignment: Marketers and Information Technology Officers don't work together. There is no perceived need for collaboration. Ideas and data don't mix. How to work together for better CIO + CMO ALIGNMENT 80/20