If you give kids broccoli and tell them it is good for their health. Most likely, you will still get a no. The reason is quite simple, little kids don't care about being healthy. This broccoli principles applies to agile adoption as well. Simply telling and pushing new ideas and practices don't help very much because It is about changing people's mindset and way of thinking. Push and enforcement will always get resistance. The more push we have, the more resistance we will have as coach or change agent. To make it even worse, each individual, team and organization are so different, the culture is different, the business situation is different, the technology is different. Those are perfect excuses for not to change. One key factor for successful and sustainable adoption is to lit the desire to learn and improve, from individual, to team, to organization level. Rather than being pushed a lot of ideas, team will come for help and guidance, to pull idea from coach then apply in their context.