The Which What And Why Of Social Media. Which sites Matter? Why? And how you can use Social Media for business. YouTube, Facebook, LinkedIn, WordPress, Blogging and Twitter strategies. Examples from Marriot, Blendtec, Jkrums, Twitpic, Woot.com, Dell, Mission Pie, and Ten Golden Rules.

1. Which?
Which?
y?
Wh y ?
What?
Wh a t ?
of Social Media
Media
Jay Berkowitz TenGoldenRules.com
561-620-9121

2. You Tube: What it is
#2 Search Engine #3 Alexa Traffic
Steve Chen Chad Hurley

3. YouTube: Why it Matters

4. YouTube for Business
Blendtec over 50 Million Views Sales up 5X
http://www.youtube.com/watch?v=qg1ckCkm8YI

5. LinkedIn Business Applications – Find People

6. Business Applications – Facebook Pages

7. WordPress/Blogging – What it is?
A blog is a website that is easy to update

8. WordPress/Blogging – What it is?
People subscribe to blogs by email or a ‘feed’

9. WordPress/Blogging – What it is?
I set up my blog ‘feeds’ to come to an iGoogle page
RSS Subscription

10. Twitter - What it is
Most recent
tweet
Personal
Information
Stats
Past tweets
Other Twitter
users this
member is
following

11. Twitter – Why it matters
+ 1,043%

12. Twitter – Why it matters
Consumer Journalist Janis Krums covers
Miracle on the Hudson

13. Twitter – Why it matters
Twitter influencing politics in Iran

14. @MissionPie Sales +20% since Twittering daily
pie selection
@MissionPie Pssst! Hey you! Yeah, I'm talking to you!
Keep this is on the down low, but we'll have STRAWBERRY
RHUBARB later today!!!
8:10 AM May 2nd

15. Woot.com Multi-million dollar business based on
1 tweet and 1 blog and 1 product per day

16. Richard Binhammer and the Dell team monitor
and respond to customers 24/7

17. The Three E’s of Social Media - Educate

18. The Three E’s of Social Media - Entertain

19. The Three E’s - Engage www.Twitter.com/
Iconic88

20. Which Sites? Why they Matter? What to do?
 Viral = Free Traffic
 Conversion + How To’s
 Networking, Q&A’s
 Facebook Pages for Business
 Easy Websites
 Blogs = Search, Subscriptions
 Custom News Feed = Listen!
 Search.Twitter.com

22. Recent Media
Wall Street Journal
“Chief Executive Jay Berkowitz
stresses how important it is for
executives to understand how
website design, search
technology and other online
technologies affect their
business”

23. Recent Media
Business Journal

24. Recent Media
B&T Australia

25. Recent Media
FOX TV

26. How we can Help? - Blog

27. How we can Help? - Facebook

28. How we can Help? - Video

29. How we can Help? - Twitter

30. Which Sites? Why they matter?
What you can do for Business?
• Try 1 thing today!
• Be my friend! Linked In, Twitter.com/jayberkowitz
• Speaking Opportunities
• Please call Ten Golden Rules for Internet Consulting,
Social Media Programs, Search Engine Marketing,
Conversion Strategies, Affiliate Management