Which?
     Which?
        y?
     Wh y ?
    What?
    Wh a t ?
of Social Media
           Media
Jay Berkowitz TenGoldenR...
You Tube: What it is
#2 Search Engine #3 Alexa Traffic




              Steve Chen Chad Hurley
YouTube: Why it Matters
YouTube for Business
Blendtec over 50 Million Views Sales up 5X




    http://www.youtube.com/watch?v=qg1ckCkm8YI
LinkedIn Business Applications – Find People
Business Applications – Facebook Pages
WordPress/Blogging – What it is?
A blog is a website that is easy to update
WordPress/Blogging – What it is?
People subscribe to blogs by email or a ‘feed’
WordPress/Blogging – What it is?
I set up my blog ‘feeds’ to come to an iGoogle page




                  RSS Subscription
Twitter - What it is
        Most recent
          tweet

                          Personal
                         Info...
Twitter – Why it matters




                           + 1,043%
Twitter – Why it matters
Consumer Journalist Janis Krums covers
        Miracle on the Hudson
Twitter – Why it matters
Twitter influencing politics in Iran
@MissionPie Sales +20% since Twittering daily
                pie selection




  @MissionPie          Pssst! Hey you! Yea...
Woot.com Multi-million dollar business based on
    1 tweet and 1 blog and 1 product per day
Richard Binhammer and the Dell team monitor
       and respond to customers 24/7
The Three E’s of Social Media - Educate
The Three E’s of Social Media - Entertain
The Three E’s - Engage www.Twitter.com/
                 Iconic88
Which Sites? Why they Matter? What to do?
                    Viral = Free Traffic
                    Conversion + How ...
Recent Media
Wall Street Journal
         “Chief Executive Jay Berkowitz
         stresses how important it is for
       ...
Recent Media
Business Journal
Recent Media
B&T Australia
Recent Media
   FOX TV
How we can Help? - Blog
How we can Help? - Facebook
How we can Help? - Video
How we can Help? - Twitter
Which Sites? Why they matter?
          What you can do for Business?
• Try 1 thing today!
• Be my friend! Linked In, Twit...
The Which What And Why Of Social Media for Business
Upcoming SlideShare
Loading in …5
×

The Which What And Why Of Social Media for Business

2,745 views

Published on

The Which What And Why Of Social Media. Which sites Matter? Why? And how you can use Social Media for business. YouTube, Facebook, LinkedIn, WordPress, Blogging and Twitter strategies. Examples from Marriot, Blendtec, Jkrums, Twitpic, Woot.com, Dell, Mission Pie, and Ten Golden Rules.

Published in: Business, Technology
3 Comments
14 Likes
Statistics
Notes
  • A number of tools are available for emerging countries. First of all, while Facebook is not as big as it is in the United States, other social networks like Google's Okrut and Hi5.com and Sonico.com are all in the top 200 websites in the world according to Alexa and they are incredibly popular in different regions. Another opportunity is mobile. While computer access at home and work is not as prevalent, the mobile phone is fast becoming the common access point for many people in emerging regions.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi Ricaldo,
    I am actually in the midst of pursuing MBA and one of the topic is Social Networking - An emerging trend of International Marketing - and again searching for all sort of journals and articles is gng on.

    I think for SMM for small companies should more focus on advertising both conventional and unconventional method. Reason Social Networking Sites are not widely used and not every one could own such leisure and technology be available at rural areas. Definitely unconventional way of approach will help and again WOM (Word of Mouth) also come into this way of approach.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Why do you think the SMM strategy for small companies is a good way to improve sales? I am asking because in the 3rd world probably this marketing tool is not the most appropriate. First of all, I think Internet availability and customer acceptance of Twitter, FB or Linkedin are not used yet for a great mass of people.

    Do you have a suggestion about how to improve the use of communities in this kind of countries?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
2,745
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
260
Comments
3
Likes
14
Embeds 0
No embeds

No notes for slide

The Which What And Why Of Social Media for Business

  1. Which? Which? y? Wh y ? What? Wh a t ? of Social Media Media Jay Berkowitz TenGoldenRules.com 561-620-9121
  2. You Tube: What it is #2 Search Engine #3 Alexa Traffic Steve Chen Chad Hurley
  3. YouTube: Why it Matters
  4. YouTube for Business Blendtec over 50 Million Views Sales up 5X http://www.youtube.com/watch?v=qg1ckCkm8YI
  5. LinkedIn Business Applications – Find People
  6. Business Applications – Facebook Pages
  7. WordPress/Blogging – What it is? A blog is a website that is easy to update
  8. WordPress/Blogging – What it is? People subscribe to blogs by email or a ‘feed’
  9. WordPress/Blogging – What it is? I set up my blog ‘feeds’ to come to an iGoogle page RSS Subscription
  10. Twitter - What it is Most recent tweet Personal Information Stats Past tweets Other Twitter users this member is following
  11. Twitter – Why it matters + 1,043%
  12. Twitter – Why it matters Consumer Journalist Janis Krums covers Miracle on the Hudson
  13. Twitter – Why it matters Twitter influencing politics in Iran
  14. @MissionPie Sales +20% since Twittering daily pie selection @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! 8:10 AM May 2nd
  15. Woot.com Multi-million dollar business based on 1 tweet and 1 blog and 1 product per day
  16. Richard Binhammer and the Dell team monitor and respond to customers 24/7
  17. The Three E’s of Social Media - Educate
  18. The Three E’s of Social Media - Entertain
  19. The Three E’s - Engage www.Twitter.com/ Iconic88
  20. Which Sites? Why they Matter? What to do?  Viral = Free Traffic  Conversion + How To’s  Networking, Q&A’s  Facebook Pages for Business  Easy Websites  Blogs = Search, Subscriptions  Custom News Feed = Listen!  Search.Twitter.com
  21. Recent Media Wall Street Journal “Chief Executive Jay Berkowitz stresses how important it is for executives to understand how website design, search technology and other online technologies affect their business”
  22. Recent Media Business Journal
  23. Recent Media B&T Australia
  24. Recent Media FOX TV
  25. How we can Help? - Blog
  26. How we can Help? - Facebook
  27. How we can Help? - Video
  28. How we can Help? - Twitter
  29. Which Sites? Why they matter? What you can do for Business? • Try 1 thing today! • Be my friend! Linked In, Twitter.com/jayberkowitz • Speaking Opportunities • Please call Ten Golden Rules for Internet Consulting, Social Media Programs, Search Engine Marketing, Conversion Strategies, Affiliate Management

×