Ten  New   Opportunities in  Social Media & Search Marketing Jay Berkowitz www.TenGoldenrules.com 561-620-9121
Objectives <ul><li>Strategic Insight = Opportunity </li></ul><ul><li>News from Social Media  </li></ul><ul><li>How Individ...
Career Highlights <ul><li>Developed ‘Live’ campaign used in 208 countries </li></ul><ul><li>Managed largest territory in c...
Recent Media Wall Street Journal
Recent Media FOX TV
Motor Trend Car of The Year 1995 Chrysler Cirrus Super Bowl XXIX 1995 Domain Name Opportunity
www.Facebook.com/TenGoldenRules Facebook ‘Page’ Opportunity
www.Twitter.com/TenGoldenRules Twitter Opportunity
LinkedIn ‘Follow’ a Company
Facebook ‘Likes’
Add Facebook ‘Like’ Widgets to your sites and blogs
#1  The new ‘domain’ rush <ul><li>Insight: It is like the domain name rush of 1995 all over again </li></ul><ul><li>Facebo...
#2  S-Commerce
S-Commerce
@MissionPie <ul><li>@MissionPie   Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have S...
S-Commerce
#2 S-Commerce <ul><li>Insight: Real commerce is now happening in Social Media </li></ul><ul><li>eCommerce in Facebook </li...
#3  Location Based Networking
FourSquare the early Leader
FourSquare Offer
Augmented Reality - Restaurants AcrossAir
Augmented Reality - Tweets AcrossAir
#3  Location Based Networking <ul><li>Insight: Social Media is adding location GEO </li></ul><ul><li>Tremendous opportunit...
Mario Armando Lavandeira, Jr. was an out of work actor 4 years ago  today his blog generates $110,000 per month #4 MAKE CO...
Start with Google AdSense Revenue
Affiliate Ads ShareASale, CJ.com, Google Affiliate
$5 - $2500 Sponsored Social
Social Sponsorships
#4  Make Social Make Money <ul><li>Insight: Social Media Traffic = $$ </li></ul><ul><li>High traffic blogs generate ad rev...
Only 46% are doing Video!
YouTube is the #2 Search Engine
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
YouTube is the #3 Website (Alexa)
Blendtec Product Demonstration Videos Generate 100M Views!
Blended Search
#5  Video! <ul><li>Insight: Only 46% are doing video, YouTube is the #2 search engine and #3 website! </li></ul><ul><li>Pr...
#6 Create Community .org
Google Page Rank 4/10 695  pages indexed ‘read’ by Google SEO Quake Toolbar Alexa Rank 325,985 544 Links  TO  the site  .org
#6  Create Community <ul><li>Insight: We want to commune amongst like minded folks </li></ul><ul><li>NING, MemberGate </li...
#7 Internet Traffic is NOT Expensive
Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
Keyword Research -  Wordtracker
Build Links TO your site TenGoldenRules has 4,979 Links  TO  the site
GUS – Google Universal Search, adds video, images, news
Web Press Release
Google judges “author quality,” “probability of relevance” and “query hotness. That’s what real-time search is all about,”...
Google Adds Site Speed  Install Webmaster Tools
#7  SEO Traffic is FREE <ul><li>Insight: Google is still the heart of internet marketing </li></ul><ul><li>Add targeted Ke...
#8 The New PPC
LinkedIn PPC
 
#8  The New PPC <ul><li>Facebook and LinkedIn Ads target specific demographics </li></ul><ul><li>YouTube emerging </li></u...
THOUGHT LEADERSHIP
Thought Leadership is establishing a relationship with and  delivering  something of  value  to your stakeholders and cust...
Photo Credit Mirka23 Flickr
 
 
 
 
 
Blog Get your own free Blog (website)
#9  Thought Leadership <ul><li>Insight: Strategic thinking + innovative content and added value, plus a platform = Thought...
#10  Info Products
 
# 10 Info Products <ul><li>Selling Info Products: Membership Sites, Conferences </li></ul><ul><li>Great Sales Letters </li...
Ten New Opportunities in  Social Media & Search Marketing <ul><li>The New Domains  </li></ul><ul><li>S-Commerce </li></ul>...
What is TenGoldenRules?
What is TenGoldenRules.com?  Social Media
What is TenGoldenRules.com?  Blogs
What is TenGoldenRules.com? Video
What is TenGoldenRules.com?  Search Engine Marketing
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com?  Affiliate Program Management
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com?  New Program Launch Strategy
Ten New Opportunities in  Social Media & Search Marketing <ul><li>Top 10 Priorities - do 1 thing today! </li></ul><ul><li>...
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Ten New Opportunities in Social Media & Search Marketing

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Jay Berkowitz, Author and Internet marketing speaker, shared a keynote presentation during the South Florida Interactive Marketing Association’s event in Ft. Lauderdale.

Social Media and Search Engine Ranking Tips Include:

* Using new Social Media tools, Facebook “Like”, Widgets, Foursquare, and the iPad to drive traffic to the website

* Learn the single most important Social Media opportunity and how to create a marketing plan for it

* The changing paradigm of Search Marketing and tips on search engine ranking

* New opportunities in S-commerce, Video, Augmented Reality and Virtualization

Published in: Business, Technology
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Ten New Opportunities in Social Media & Search Marketing

  1. 1. Ten New Opportunities in Social Media & Search Marketing Jay Berkowitz www.TenGoldenrules.com 561-620-9121
  2. 2. Objectives <ul><li>Strategic Insight = Opportunity </li></ul><ul><li>News from Social Media </li></ul><ul><li>How Individuals can build a Personal Brand and generate online revenue </li></ul><ul><li>A few highlights from the day and opportunities to learn more in ‘Search’ and ‘Social’ paths </li></ul><ul><li>Golden Rules #10 ‘Lead the Trends’ </li></ul><ul><ul><li>2 weeks! </li></ul></ul>
  3. 3. Career Highlights <ul><li>Developed ‘Live’ campaign used in 208 countries </li></ul><ul><li>Managed largest territory in country. Promotion increased sales 34% </li></ul><ul><li>Developed internet sales and marketing strategy, sold first integrated deal </li></ul><ul><li>Created 4 of 6 ‘Hall of Fame’ banners </li></ul><ul><li>Launched Atkins Diet Online, 22 diets overall </li></ul><ul><li>Author - Ten Golden Rules of Online Marketing </li></ul><ul><li>Launched TenGoldenRules.com in 2003 </li></ul>
  4. 4. Recent Media Wall Street Journal
  5. 5. Recent Media FOX TV
  6. 6. Motor Trend Car of The Year 1995 Chrysler Cirrus Super Bowl XXIX 1995 Domain Name Opportunity
  7. 7. www.Facebook.com/TenGoldenRules Facebook ‘Page’ Opportunity
  8. 8. www.Twitter.com/TenGoldenRules Twitter Opportunity
  9. 9. LinkedIn ‘Follow’ a Company
  10. 10. Facebook ‘Likes’
  11. 11. Add Facebook ‘Like’ Widgets to your sites and blogs
  12. 12. #1 The new ‘domain’ rush <ul><li>Insight: It is like the domain name rush of 1995 all over again </li></ul><ul><li>Facebook Fan Pages, Twitter and LinkedIn are the new ‘domains </li></ul><ul><li>Protect your name, your company and company brands </li></ul><ul><li>Amazing window of opportunity for Facebook ‘Likes’ </li></ul>
  13. 13. #2 S-Commerce
  14. 14. S-Commerce
  15. 15. @MissionPie <ul><li>@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>
  16. 16. S-Commerce
  17. 17. #2 S-Commerce <ul><li>Insight: Real commerce is now happening in Social Media </li></ul><ul><li>eCommerce in Facebook </li></ul><ul><li>Online Ordering from iPhone and Facebook Apps </li></ul><ul><li>Twitter Commerce </li></ul>
  18. 18. #3 Location Based Networking
  19. 19. FourSquare the early Leader
  20. 20. FourSquare Offer
  21. 21. Augmented Reality - Restaurants AcrossAir
  22. 22. Augmented Reality - Tweets AcrossAir
  23. 23. #3 Location Based Networking <ul><li>Insight: Social Media is adding location GEO </li></ul><ul><li>Tremendous opportunities for Retail and Restaurants </li></ul><ul><li>Hot in NYC, San Francisco and Austin </li></ul><ul><li>Facebook and Yelp adding GEO </li></ul>
  24. 24. Mario Armando Lavandeira, Jr. was an out of work actor 4 years ago today his blog generates $110,000 per month #4 MAKE CONTENT MAKE MONEY
  25. 25. Start with Google AdSense Revenue
  26. 26. Affiliate Ads ShareASale, CJ.com, Google Affiliate
  27. 27. $5 - $2500 Sponsored Social
  28. 28. Social Sponsorships
  29. 29. #4 Make Social Make Money <ul><li>Insight: Social Media Traffic = $$ </li></ul><ul><li>High traffic blogs generate ad revenue </li></ul><ul><li>Paid Posts, Paid Tweets </li></ul><ul><li>Podcast Monetization </li></ul><ul><li>Marketing Laddering </li></ul>
  30. 30. Only 46% are doing Video!
  31. 31. YouTube is the #2 Search Engine
  32. 32. http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
  33. 33. YouTube is the #3 Website (Alexa)
  34. 34. Blendtec Product Demonstration Videos Generate 100M Views!
  35. 35. Blended Search
  36. 36. #5 Video! <ul><li>Insight: Only 46% are doing video, YouTube is the #2 search engine and #3 website! </li></ul><ul><li>Product demonstrations, How-tos </li></ul><ul><li>Create a Channel, Optimize Titles and Descriptions </li></ul><ul><li>Participate in the community, build subscriptions, ratings, favorites, links </li></ul>
  37. 37. #6 Create Community .org
  38. 38. Google Page Rank 4/10 695 pages indexed ‘read’ by Google SEO Quake Toolbar Alexa Rank 325,985 544 Links TO the site .org
  39. 39. #6 Create Community <ul><li>Insight: We want to commune amongst like minded folks </li></ul><ul><li>NING, MemberGate </li></ul><ul><li>Create a reason to communicate to your community </li></ul><ul><li>Stimulate Activity </li></ul>
  40. 40. #7 Internet Traffic is NOT Expensive
  41. 41. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  42. 42. Keyword Research - Wordtracker
  43. 43. Build Links TO your site TenGoldenRules has 4,979 Links TO the site
  44. 44. GUS – Google Universal Search, adds video, images, news
  45. 45. Web Press Release
  46. 46. Google judges “author quality,” “probability of relevance” and “query hotness. That’s what real-time search is all about,” Amit Singhal, Google http://www.wired.com/epicenter/2009/12/google-introduces-real-time-search-google-goggles/#ixzz0nr4GlnnQ Google Adds ‘Recency’
  47. 47. Google Adds Site Speed Install Webmaster Tools
  48. 48. #7 SEO Traffic is FREE <ul><li>Insight: Google is still the heart of internet marketing </li></ul><ul><li>Add targeted KeyWords </li></ul><ul><li>Build Links </li></ul><ul><li>Code – Meta Tags, Internal Links </li></ul><ul><li>Optimize Images, Video </li></ul><ul><li>Recency = new content matters! </li></ul><ul><li>Site Speed </li></ul><ul><li>Web PR – Add to site first! </li></ul>
  49. 49. #8 The New PPC
  50. 50. LinkedIn PPC
  51. 52. #8 The New PPC <ul><li>Facebook and LinkedIn Ads target specific demographics </li></ul><ul><li>YouTube emerging </li></ul><ul><li>Use Analytics to track </li></ul>
  52. 53. THOUGHT LEADERSHIP
  53. 54. Thought Leadership is establishing a relationship with and delivering something of value to your stakeholders and customers that aligns with your brand/company value. … go well beyond selling and establish your brand /company as the expert in that field and differentiate yourself from your competitors…
  54. 55. Photo Credit Mirka23 Flickr
  55. 61. Blog Get your own free Blog (website)
  56. 62. #9 Thought Leadership <ul><li>Insight: Strategic thinking + innovative content and added value, plus a platform = Thought Leadership </li></ul><ul><li>Pick 1! </li></ul><ul><li>Blog, Video, Podcast, Facebook, LinkedIn, Twitter </li></ul><ul><li>White Papers, Articles, Case Studies, Research Reports, Books, Speaking, Create a Paradigm Shifting Theory or Business Evolution </li></ul>
  57. 63. #10 Info Products
  58. 65. # 10 Info Products <ul><li>Selling Info Products: Membership Sites, Conferences </li></ul><ul><li>Great Sales Letters </li></ul><ul><li>Selling at the back of the room </li></ul><ul><li>Players: Dan Kennedy, Armind Moran, Eban Pegan, Frank Kern, John Reese, Jeff Walker, Cory Rudl, Ali Brown, </li></ul><ul><li>Seminar to a Product </li></ul>
  59. 66. Ten New Opportunities in Social Media & Search Marketing <ul><li>The New Domains </li></ul><ul><li>S-Commerce </li></ul><ul><li>Location Based Networking </li></ul><ul><li>Make Social Make Money </li></ul><ul><li>Video ! </li></ul><ul><li>Create Community </li></ul><ul><li>New SEO Opportunities </li></ul><ul><li>The New PPC </li></ul><ul><li>Thought Leadership </li></ul><ul><li>Info Marketing </li></ul>
  60. 67. What is TenGoldenRules?
  61. 68. What is TenGoldenRules.com? Social Media
  62. 69. What is TenGoldenRules.com? Blogs
  63. 70. What is TenGoldenRules.com? Video
  64. 71. What is TenGoldenRules.com? Search Engine Marketing
  65. 72. What is TenGoldenRules.com? Landing Pages & Conversion
  66. 73. What is TenGoldenRules.com? Viral Marketing
  67. 74. What is TenGoldenRules.com? Affiliate Program Management
  68. 75. What is TenGoldenRules.com? eNewsletters
  69. 76. What is TenGoldenRules.com? New Program Launch Strategy
  70. 77. Ten New Opportunities in Social Media & Search Marketing <ul><li>Top 10 Priorities - do 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation! Podcast 206-888-6606 </li></ul></ul><ul><ul><li>Be my friend! Linked In, Twitter @JayBerkowitz </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate </li></ul></ul><ul><li>http://presentations.tengoldenrules.com </li></ul><ul><li>f/u </li></ul><ul><li>Q&A </li></ul>Jay Berkowitz www.TenGoldenRules.com

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