Jay Berkowitz  -- Career Highlights <ul><li>Developed ‘Live’ campaign used in 208 countries </li></ul><ul><li>Managed larg...
<ul><li>Marketing Consultants </li></ul><ul><li>Drive visits to your site, Convert visits to sales </li></ul><ul><li>Strat...
Strategy #1 -- Affiliates Launch Your Own Website
Australian Blogger Darren Rowse &quot;I have one little digital camera site which is on a 'dot au' (domain) and that gets ...
<ul><li>“ ‘ Don’t Make Me Think’ . I’ve been telling people for years that this is my first law of usability…It means that...
<ul><li>Logo top left </li></ul><ul><li>Search top right </li></ul><ul><li>4 second rule (slogan and description) </li></u...
Strategy #1  Your Own Website <ul><li>Strategy: Develop your own site to reduce dependence on Search or eBay, drive your o...
S e a r c h ™ Strategy #2
491  affiliate  program 1,445  internet marketing 230   affiliate marketing 36 affiliate marketing ideas   32  2 tier affi...
Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side ‘ Natural’ or ‘Organic’ Search
Alexa Rank 1,703,680 Google “Page Rank” 4/10 SEO Quake Toolbar
33,200 pages Indexed or ‘read’ in Google Google “PR” 6/10 SEO Quake Toolbar
79,990 Yahoo Links  TO  the site Google “PR” 5/10 SEO Quake Toolbar
5,810 pages Indexed or ‘read’ in Google Alexa Rank 278,777 SEO Quake Toolbar
Build Links  TO  the site Directory links Business.com
Link Popularity from Touch Graph Link Popularity is a value rating for each website based on the  quantity,   value  and  ...
TenGoldenRules.com  Meta tags match content
Advanced Search Optimization Reputation Management <ul><li>Website </li></ul><ul><li>Blog </li></ul><ul><li>Twitter </li><...
Web Optimized PR – Target three phrases, Add to site first!, PR Web
Strategy #2 Search Engine Optimization <ul><li>Strategy: Optimize sites for FREE traffic </li></ul><ul><li>Tactics: Matt C...
Strategy #3  Google Pay Per Click
<ul><li>The standard format for dynamically inserting  keywords in your ad title is: {keyword:yourdefaulttext} </li></ul><...
Website Optimizer
Strategy #3 - PPC <ul><li>Strategy: Use Pay Per Click to generate targeted leads </li></ul><ul><li>Tactics: Select keyword...
Strategy #4 Video Great Affiliate Videos from Shawn Collins
Blend Tec Sales increase 15 X after they blend everything from golf balls to iPhones
TubeMogul – Distribute to 14+ Sites   and get Great Reporting
Strategy #4 - Video! <ul><li>Strategy: Videos build viral traffic  and conversion </li></ul><ul><li>Tactics: YouTube, “How...
Strategy #5 Reviews and Recommendations
Strategy #5 Reviews and Recommendations <ul><li>Strategy: Participate in Reviews and Ratings,  </li></ul><ul><li>Trip Advi...
Strategy #6 Micro Communications  We take our news in small ‘bites’
Micro Communications - Twitter
The Three E’s – Educate, Entertain, Engage
The Three E’s – Educate, Entertain, Engage
The Three E’s – Educate, Entertain, Engage   www.Twitter.com/Iconic88
Strategy #6 Micro Communications <ul><li>Strategy: Short Communications for a short attention spans -  Twitter, Blog Subsc...
Strategy #7 Open Architecture and Widgets
WeFollow.com enter a ‘tag’ in your area of interest to find great people to follow
Strategy #7  Open Architecture / Widgets <ul><li>Strategy:  Use open architecture and Widgets to build applications for af...
Strategy #8  Micro Analysis
Strategy #8  Micro Analysis <ul><li>Strategy: Dig deep to improve website performance </li></ul><ul><li>Tactics: Google An...
“ Start right now : as of this moment you're going to think of yourself differently!  You're not an &quot;employee&quot; o...
<ul><li>1. Be You Own Brand Manger  </li></ul><ul><li>Develop your brand marketing plan.  </li></ul><ul><li>How are you go...
<ul><li>2. Determine Your USP  </li></ul><ul><li>What makes you Distinctive? </li></ul><ul><li>How can you enhance your un...
<ul><li>3. Follow your passion! </li></ul><ul><li>Where do you like to hang out  </li></ul><ul><li>What do you love to rea...
<ul><li>4. Listen   </li></ul><ul><li>“ Listening is my first move in starting to understand social media.  G o and read b...
<ul><li>5. Embrace Your Inner Author   </li></ul><ul><li>Create unique content.  </li></ul><ul><li>Write a blog. Write a b...
<ul><li>6.  Build Your Net </li></ul><ul><li>Set a goal to make a few quality connections  </li></ul><ul><li>Give to Get <...
<ul><li>7. Volunteer to Shine  </li></ul><ul><li>Volunteer to develop new skills  </li></ul><ul><li>Work in a comfort zone...
<ul><li>8. Innovate to Lead </li></ul><ul><li>Test new technologies. Take a free trial.  </li></ul><ul><li>Report on how n...
<ul><li>9. Entrepreneur  </li></ul><ul><li>Entrepreneur is a verb  </li></ul><ul><li>I wish I started earlier in my career...
<ul><li>10. Speak Up!  </li></ul><ul><li>The biggest differentiator for my career  </li></ul><ul><li>Toastmasters  </li></...
Strategy #9   Build Your Personal Brand <ul><li>Strategy: Carve out a Unique Niche for your Personal Brand </li></ul><ul><...
My Secret  W eapons
Podcasts – Learn on the go! Geekcast.FM “That Affiliate Thing”
Podcasts – Learn on the go! FREE iTunes ‘search store’
Ten Golden Rules of Internet Marketing Podcast
Advanced Twitter – TweetDeck Organize your Follows and Searches by Column
(HARO) HelpAReporterOut.com 90 Free Media Leads Each Day!
Strategy #10  Secret Weapons <ul><li>Strategy: Use Blogs, Podcasts and Twitter to stay on the cutting edge </li></ul><ul><...
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? New Program Launch Strategy
What is TenGoldenRules.com? Blogs and Web 2.0
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com?  Search Engine Marketing
What is TenGoldenRules.com?  eNewsletters
10 Super Success Strategies for Internet Marketers <ul><li>Develop Your own Website  </li></ul><ul><li>Basic and Advanced ...
 
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Australia Affiliate Sydney Ten Super Success Strategis For Internet Marketing

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10 Super Success Strategies for Internet Marketing

Presented at Affilia@SYD in Sydney, Australia, May 13, 2009

The internet has become the critical hub for all business and personal communications. Discover the ten leading strategies that will allow businesses and affiliates to succeed online.

* What is the future for Google and who is poised to challenge their market presence?
* How do I use the internet to build my personal brand?
* Does Twitter Matter? Do I need a Long Tail? What is PeoplePond and HARO?
* What are the top social media websites for affiliates?
* What online innovations are driving business success?
* How do I stay on the cutting edge?

Published in: Business
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  • Hi,

    I am Chandni Kumari Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,

    Chandni Kumari

    Email ID Seocompany4531@yahoo.in

    Online Marketing
       Reply 
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Australia Affiliate Sydney Ten Super Success Strategis For Internet Marketing

  1. 2. Jay Berkowitz -- Career Highlights <ul><li>Developed ‘Live’ campaign used in 208 countries </li></ul><ul><li>Managed largest territory in country. Promotion increased sales 34% </li></ul><ul><li>Developed internet sales and marketing strategy, sold first integrated deal </li></ul><ul><li>Created 4 of 6 ‘Hall of Fame’ banners </li></ul><ul><li>Launched Atkins Diet Online, 22 diets overall </li></ul><ul><li>Wrote Ten Golden Rules for DMA July ‘03 </li></ul><ul><li>Launched TenGoldenRules.com in 2003 </li></ul>
  2. 3. <ul><li>Marketing Consultants </li></ul><ul><li>Drive visits to your site, Convert visits to sales </li></ul><ul><li>Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR </li></ul><ul><li>Best clients = Internet is important to sales </li></ul>What is TenGoldenRules.com?
  3. 4. Strategy #1 -- Affiliates Launch Your Own Website
  4. 5. Australian Blogger Darren Rowse &quot;I have one little digital camera site which is on a 'dot au' (domain) and that gets a tonne of Google Australia traffic. It just strikes me how much less competition there is, particularly for search engine traffic in Australia.”
  5. 6. <ul><li>“ ‘ Don’t Make Me Think’ . I’ve been telling people for years that this is my first law of usability…It means that as far as humanely possible, when I look at a web page it should be self evident. Obvious. Self-explanatory. I should be able to ‘get it’ – what it is and how to use it – without expending any effort thinking about it.” </li></ul><ul><li>Steve Krug </li></ul>
  6. 7. <ul><li>Logo top left </li></ul><ul><li>Search top right </li></ul><ul><li>4 second rule (slogan and description) </li></ul><ul><li>Navigation top or left </li></ul><ul><li>UVP – Unique Value Proposition </li></ul><ul><li>Utilities (phone, location) </li></ul><ul><li>Web Conventions (About Us, Contact Us, Site map, </li></ul>Wesley Mission Website Recommendations
  7. 8. Strategy #1 Your Own Website <ul><li>Strategy: Develop your own site to reduce dependence on Search or eBay, drive your own traffic. </li></ul><ul><li>Tactics: WordPress Blogs free and great for search, Don’t Make Me Think, use Web Design Conventions </li></ul><ul><li>Advanced: Content, Search Engine Optimization, Test-Test-Test, Video </li></ul>
  8. 9. S e a r c h ™ Strategy #2
  9. 10. 491 affiliate program 1,445 internet marketing 230 affiliate marketing 36 affiliate marketing ideas 32 2 tier affiliate program Keyword Research ‘Read Your Prospects Minds’ (Word Tracker or Keyword Discovery)
  10. 11. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side ‘ Natural’ or ‘Organic’ Search
  11. 12. Alexa Rank 1,703,680 Google “Page Rank” 4/10 SEO Quake Toolbar
  12. 13. 33,200 pages Indexed or ‘read’ in Google Google “PR” 6/10 SEO Quake Toolbar
  13. 14. 79,990 Yahoo Links TO the site Google “PR” 5/10 SEO Quake Toolbar
  14. 15. 5,810 pages Indexed or ‘read’ in Google Alexa Rank 278,777 SEO Quake Toolbar
  15. 16. Build Links TO the site Directory links Business.com
  16. 17. Link Popularity from Touch Graph Link Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site. The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.
  17. 18. TenGoldenRules.com Meta tags match content
  18. 19. Advanced Search Optimization Reputation Management <ul><li>Website </li></ul><ul><li>Blog </li></ul><ul><li>Twitter </li></ul><ul><li>Podcast </li></ul><ul><li>Pubcon </li></ul>
  19. 20. Web Optimized PR – Target three phrases, Add to site first!, PR Web
  20. 21. Strategy #2 Search Engine Optimization <ul><li>Strategy: Optimize sites for FREE traffic </li></ul><ul><li>Tactics: Matt Cutts ‘An Apple a Day’, Video Content, Build Links, MetaTags and Code </li></ul><ul><li>Advanced: GUS/Blended Search, Social Media Content, Second Click, Web Optimized PR, Reputation Management </li></ul>
  21. 22. Strategy #3 Google Pay Per Click
  22. 23. <ul><li>The standard format for dynamically inserting keywords in your ad title is: {keyword:yourdefaulttext} </li></ul><ul><li>Variations to capitalize dynamically inserted keywords in your ad title: </li></ul><ul><li>keyword - No capitalization, all word(s) are in lower case </li></ul><ul><li>Keyword - The first word is capitalized </li></ul><ul><li>KeyWord - Every word is capitalized </li></ul><ul><li>KEYword - Every letter in first word is capitalized </li></ul><ul><li>KEYWord -Every letter in the first word AND the first letter of the second </li></ul>Advanced Strategy Dynamic Keyword Insertion
  23. 24. Website Optimizer
  24. 25. Strategy #3 - PPC <ul><li>Strategy: Use Pay Per Click to generate targeted leads </li></ul><ul><li>Tactics: Select keywords, test ads, test offers and landing pages </li></ul><ul><li>Advanced: Keyword Insertion, Ad Scheduling, Geo Targeting, Multi-Variate Testing (Google Optimizer) </li></ul>
  25. 26. Strategy #4 Video Great Affiliate Videos from Shawn Collins
  26. 27. Blend Tec Sales increase 15 X after they blend everything from golf balls to iPhones
  27. 28. TubeMogul – Distribute to 14+ Sites and get Great Reporting
  28. 29. Strategy #4 - Video! <ul><li>Strategy: Videos build viral traffic and conversion </li></ul><ul><li>Tactics: YouTube, “How To” Videos, Name and Tag videos with keywords </li></ul><ul><li>Advanced Tactics: TubeMogul, Communities, Great Thumbnails, Web 2.0 – Digg, Reddit, Stumleupon </li></ul>
  29. 30. Strategy #5 Reviews and Recommendations
  30. 31. Strategy #5 Reviews and Recommendations <ul><li>Strategy: Participate in Reviews and Ratings, </li></ul><ul><li>Trip Advisor, Yelp, Bazaar Voice </li></ul><ul><li>Business Applications: Ask for Ratings, Get Listed, Maps, SO-SO-RO-BO </li></ul><ul><li>Advanced Strategies: Build great products, Great Customer Service, Community Ratings is the Product </li></ul>
  31. 32. Strategy #6 Micro Communications We take our news in small ‘bites’
  32. 33. Micro Communications - Twitter
  33. 34. The Three E’s – Educate, Entertain, Engage
  34. 35. The Three E’s – Educate, Entertain, Engage
  35. 36. The Three E’s – Educate, Entertain, Engage www.Twitter.com/Iconic88
  36. 37. Strategy #6 Micro Communications <ul><li>Strategy: Short Communications for a short attention spans - Twitter, Blog Subscriptions, Google Reader, iGoogle, Qik </li></ul><ul><li>Business Applications: YouTube Product Videos, RSS Subscriptions, Twitter for Business </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>Viral Traffic, Educate, Entertain, Engage </li></ul>
  37. 38. Strategy #7 Open Architecture and Widgets
  38. 39. WeFollow.com enter a ‘tag’ in your area of interest to find great people to follow
  39. 40. Strategy #7 Open Architecture / Widgets <ul><li>Strategy: Use open architecture and Widgets to build applications for affiliate marketing </li></ul><ul><li>Business Applications: Create a Widget – straight to the desktop, Twitter Apps (WeFollow, TwitterGrader) , Widgetbox </li></ul><ul><li>Advanced Strategies: Facebook Applications, iPhone Applications </li></ul>
  40. 41. Strategy #8 Micro Analysis
  41. 42. Strategy #8 Micro Analysis <ul><li>Strategy: Dig deep to improve website performance </li></ul><ul><li>Tactics: Google Analytics, Look for trends and improvements, understand and test each page – look for high Bounce Rate or Exit Rate </li></ul><ul><li>Advanced: Testing and analysis on landing pages, offer pages and each page in a sales funnel, Syntryx analysis </li></ul>
  42. 43. “ Start right now : as of this moment you're going to think of yourself differently! You're not an &quot;employee&quot; of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997 Strategy #9 Personal Brand
  43. 44. <ul><li>1. Be You Own Brand Manger </li></ul><ul><li>Develop your brand marketing plan. </li></ul><ul><li>How are you going to promote your brand? How are you going to take it to the next level? </li></ul><ul><li>Set specific, measurable goals </li></ul>Strategy #9 Personal Brand
  44. 45. <ul><li>2. Determine Your USP </li></ul><ul><li>What makes you Distinctive? </li></ul><ul><li>How can you enhance your unique skills </li></ul><ul><li>I determined my USP was a combination of brand and online </li></ul><ul><li>I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life </li></ul>Strategy #9 Personal Brand
  45. 46. <ul><li>3. Follow your passion! </li></ul><ul><li>Where do you like to hang out </li></ul><ul><li>What do you love to read? </li></ul><ul><li>Create your content in an area that you really care about </li></ul>http://garyvaynerchuk.com/2008/09/11/execute-on-being-you/ Strategy #9 Personal Brand
  46. 47. <ul><li>4. Listen </li></ul><ul><li>“ Listening is my first move in starting to understand social media. G o and read blogs. Go visit Twitter.com and more importantly search.twitter.com , and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.” </li></ul>Chris Brogan Strategy #9 Personal Brand
  47. 48. <ul><li>5. Embrace Your Inner Author </li></ul><ul><li>Create unique content. </li></ul><ul><li>Write a blog. Write a book or a free eBook </li></ul><ul><li>Submit articles to industry publications. </li></ul><ul><li>Create a website. </li></ul><ul><li>Build great content on Facebook and LinkedIn </li></ul>Strategy #9 Personal Brand
  48. 49. <ul><li>6. Build Your Net </li></ul><ul><li>Set a goal to make a few quality connections </li></ul><ul><li>Give to Get </li></ul><ul><li>Ask about them </li></ul><ul><li>Add new contacts and follow up </li></ul><ul><li>Be my friend! </li></ul><ul><li>Safety Net </li></ul>Strategy #9 Personal Brand
  49. 50. <ul><li>7. Volunteer to Shine </li></ul><ul><li>Volunteer to develop new skills </li></ul><ul><li>Work in a comfort zone then push yourself </li></ul><ul><li>Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume! </li></ul>Missy Ward winner of the ShareASale Pay It Forward Award! Strategy #9 Personal Brand
  50. 51. <ul><li>8. Innovate to Lead </li></ul><ul><li>Test new technologies. Take a free trial. </li></ul><ul><li>Report on how new tools they work on your blog. </li></ul><ul><li>Position yourself as an early adopter and soon people will be asking you about the next big thing! </li></ul>Strategy #9 Personal Brand
  51. 52. <ul><li>9. Entrepreneur </li></ul><ul><li>Entrepreneur is a verb </li></ul><ul><li>I wish I started earlier in my career. </li></ul><ul><li>Employers look to hire people who have managed their own business </li></ul><ul><li>No barriers to starting. </li></ul><ul><li>Start selling products as an affiliate CJ, LinkShare, or Share-A-Sale. </li></ul>Strategy #9 Personal Brand
  52. 53. <ul><li>10. Speak Up! </li></ul><ul><li>The biggest differentiator for my career </li></ul><ul><li>Toastmasters </li></ul><ul><li>Volunteered for the social committee at work and the charity association </li></ul><ul><li>Presentation Zen </li></ul><ul><li>Practice makes perfect! </li></ul>Strategy #9 Personal Brand
  53. 54. Strategy #9 Build Your Personal Brand <ul><li>Strategy: Carve out a Unique Niche for your Personal Brand </li></ul><ul><li>Tactics: Brand Manager, Follow your Passion! Innovate, Entrepreneur, Volunteer, Toastmasters </li></ul><ul><li>Advanced Tactics: eBooks, White Papers, Public Speaking - Presentation Zen, PeoplePond.com and Google Profiles </li></ul>
  54. 55. My Secret W eapons
  55. 56. Podcasts – Learn on the go! Geekcast.FM “That Affiliate Thing”
  56. 57. Podcasts – Learn on the go! FREE iTunes ‘search store’
  57. 58. Ten Golden Rules of Internet Marketing Podcast
  58. 59. Advanced Twitter – TweetDeck Organize your Follows and Searches by Column
  59. 60. (HARO) HelpAReporterOut.com 90 Free Media Leads Each Day!
  60. 61. Strategy #10 Secret Weapons <ul><li>Strategy: Use Blogs, Podcasts and Twitter to stay on the cutting edge </li></ul><ul><li>Tactics: HARO, iGoogle, Google Reader </li></ul><ul><li>Advanced: Send HARO’s to your network, TweetDeck, Podcast Community, Podcast transcription </li></ul>
  61. 62. What is TenGoldenRules.com? Landing Pages & Conversion
  62. 63. What is TenGoldenRules.com? Video
  63. 64. What is TenGoldenRules.com? New Program Launch Strategy
  64. 65. What is TenGoldenRules.com? Blogs and Web 2.0
  65. 66. What is TenGoldenRules.com? Viral Marketing
  66. 67. What is TenGoldenRules.com? Search Engine Marketing
  67. 68. What is TenGoldenRules.com? eNewsletters
  68. 69. 10 Super Success Strategies for Internet Marketers <ul><li>Develop Your own Website </li></ul><ul><li>Basic and Advanced Search Engine Optimization </li></ul><ul><li>Basic and Advanced Pay Per Click Search </li></ul><ul><li>Video </li></ul><ul><li>Reviews and Ratings </li></ul><ul><li>Micro Communications </li></ul><ul><li>Widgets and Open Source </li></ul><ul><li>Micro Analysis </li></ul><ul><li>Build Your Personal Brand </li></ul><ul><li>My Secret Weapons </li></ul>

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