WELCOME
#CINCINNATIDESIGNWEEK
CHIEF AHHALOGIST / ORANGE / ARIES /
SOUTHERN / PREPRESS / PORTFOLIO CENTER /!
20+ / TRADITIONAL / DIGITAL /!
STARTUPS / FO...
THX
AIGA / AGAR / AD2 / CAC / LITTLE THINGS LABS /

DJ CLeaR / JESSICAKES / CREST GRAPHICS
LEWKERRI CASSIE
PART 1 PROVIDE A BIT OF CONTEXT FOR THE WORKSHOP!
PART 2 BRAINTRUST WHAT / WHY / WHO / HOW / WHEN
REASON FOR BEING
600 SECONDS
WHAT I WON’T COVER!
HOW GREAT I THINK I AM / MY OPINION ON GLOBAL
WARMING / THE STREETCAR / GOVERNMENT SHUTDOW...
HAND IN THE AIR
1981 - 2000 = MILLENNIALS (GEN-Y)!
1969 - 1980 = GENERATION X!
1946 - 1968 = BABY BOOMERS
PART 1
GENERATION MIX
90M MILLENNIALS!
76M BABY BOOMERS!
93M GEN-X
GENERATIONAL
GENERALITIES
MILLENNIALS + BABY BOOMERS!
CONFLICT / CONFUSION / COLLABORATION
BOOMERS
BABY BOOMERS BROUGHT US CIVIL RIGHTS!
BABY BOOMERS BROUGHT US!
“GREED IS GOOD”

WALL STREET SCANDALS
GROWING PAINS
BOOMERS = 27 HOURS WK

OF CHILDREN TV PROGRAMING!
!
MILLENNIALS = 14 NETWORKS 24/7

OF CHILDREN TV PROGRAMING
GEN-INK
15% BOOMERS HAVE A TATTOO !
38% MILLENNIALS HAVE A TATTOO
nice day for a 

white wedding?
42% - BOOMERS MARRIED IN THEIR 20S!
21% - MILLENNIALS MARRIED IN THEIR 20S
BOOMERS = TEND TO DEAL WITH WHAT THEY HAVE!
!
MILLENNIALS = STRIVE FOR MORE THAN THEY HAVE
9/10 OF THE LAW
DON’T MAKE ME 

STOP THIS CAR
BOOMERS = GOT SPANKINGS!
!
MILLENNIALS = GOT TIMEOUTS
LOOK, SQUIRREL!
BOOMERS = GOOD ATTENTION SPAN!
!
MILLENNIALS = NOT SO GOOD ATTENTION SPAN
WHERE’S MY CAR
BOOMERS = SMOKED WEED + TURNED ON!
!
MILLENNIALS = CRUSH PILLS + RED BULL
XOXO
BOOMERS = experienced real life dating!
!
MILLENNIALS = experience online dating
GET UP STAND UP
BOOMERS = CHANTED with signs!
MILLENNIALS = REPOST ON social media
BITCH PLEASE
BOOMERS = SAY IT TO YOUR FACE!
MILLENNIALS = SAY IT ON TWITTER
UNIQUE STRENGHTS
BOOMERS BELIEVE WORK ETHIC 

MAKES THEM UNIQUE!
!
MILLENNIALS BELIEVE MASTERY OF TECHNOLOGY

MAKES THEM U...
BOOMER DNA
At the core of the BOOMER energy 

is EXPERIENCE
MILLENNIAL DNA
At the core of the MILLENNIAL energy 

is POTENTIAL
PART 2
WHAT / WHY / WHO / HOW / WHEN
4 WEEKS / TEAM = 1 BOOMER + 1 MILLENNIAL /

1 IDEA / SIMPLE CRITERIA / BUSINESS / PRODUCT /
COMMUNITY SOLUTION / 3-5 MIN P...
UNIQUE OPPORTUNITY / MAXIMIZE TALENT /!
EXPERIENCE + POTENTIAL = POWER /!
ENHANCE CINCINNATI INNOVATION / 

SHARE INSIGHTS...
18 - 32YRS MILLENNIALS (GEN-Y)!
45YRS+UP BABY BOOMERS (COMMUNITY)!
!
33 - 44YRS = GENERATION X
WHO
ENROLLMENT THROUGH NOV 15 / !
TAKE THE BRAINTEST /

JAN 2014 TEAM KICK-OFF / 

FEB PRESENTATION PARTY

WHEN
AFTER WORKSHOP / WEBSITE / EMAIL !
!
KEEP IN THE LOOP!
LOOK FOR SIGNS / CINCINNATIBRAINTRUST.COM

EXCUSE ME?
BrainTrust - Cincinnati Design Week
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BrainTrust - Cincinnati Design Week

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Launch presentation for the Regional Mentorship Program - BrainTrust.

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BrainTrust - Cincinnati Design Week

  1. 1. WELCOME #CINCINNATIDESIGNWEEK
  2. 2. CHIEF AHHALOGIST / ORANGE / ARIES / SOUTHERN / PREPRESS / PORTFOLIO CENTER /! 20+ / TRADITIONAL / DIGITAL /! STARTUPS / FORTUNE 50S! ! USP = STRATEGY / CREATIVE / TECHNOLOGY AND YOU ARE?
  3. 3. THX AIGA / AGAR / AD2 / CAC / LITTLE THINGS LABS /
 DJ CLeaR / JESSICAKES / CREST GRAPHICS LEWKERRI CASSIE
  4. 4. PART 1 PROVIDE A BIT OF CONTEXT FOR THE WORKSHOP! PART 2 BRAINTRUST WHAT / WHY / WHO / HOW / WHEN REASON FOR BEING
  5. 5. 600 SECONDS WHAT I WON’T COVER! HOW GREAT I THINK I AM / MY OPINION ON GLOBAL WARMING / THE STREETCAR / GOVERNMENT SHUTDOWN! ! WHAT I WILL COVER! GENERATION GAP FOR BETTER OR WORSE /
 CREATES UNIQUE OPPORTUNITIES / 
 CONNECTIVENESS CREATES INNOVATION = BRAINTRUST!
  6. 6. HAND IN THE AIR 1981 - 2000 = MILLENNIALS (GEN-Y)! 1969 - 1980 = GENERATION X! 1946 - 1968 = BABY BOOMERS PART 1
  7. 7. GENERATION MIX 90M MILLENNIALS! 76M BABY BOOMERS! 93M GEN-X
  8. 8. GENERATIONAL GENERALITIES MILLENNIALS + BABY BOOMERS! CONFLICT / CONFUSION / COLLABORATION
  9. 9. BOOMERS BABY BOOMERS BROUGHT US CIVIL RIGHTS! BABY BOOMERS BROUGHT US! “GREED IS GOOD”
 WALL STREET SCANDALS
  10. 10. GROWING PAINS BOOMERS = 27 HOURS WK
 OF CHILDREN TV PROGRAMING! ! MILLENNIALS = 14 NETWORKS 24/7
 OF CHILDREN TV PROGRAMING
  11. 11. GEN-INK 15% BOOMERS HAVE A TATTOO ! 38% MILLENNIALS HAVE A TATTOO
  12. 12. nice day for a 
 white wedding? 42% - BOOMERS MARRIED IN THEIR 20S! 21% - MILLENNIALS MARRIED IN THEIR 20S
  13. 13. BOOMERS = TEND TO DEAL WITH WHAT THEY HAVE! ! MILLENNIALS = STRIVE FOR MORE THAN THEY HAVE 9/10 OF THE LAW
  14. 14. DON’T MAKE ME 
 STOP THIS CAR BOOMERS = GOT SPANKINGS! ! MILLENNIALS = GOT TIMEOUTS
  15. 15. LOOK, SQUIRREL! BOOMERS = GOOD ATTENTION SPAN! ! MILLENNIALS = NOT SO GOOD ATTENTION SPAN
  16. 16. WHERE’S MY CAR BOOMERS = SMOKED WEED + TURNED ON! ! MILLENNIALS = CRUSH PILLS + RED BULL
  17. 17. XOXO BOOMERS = experienced real life dating! ! MILLENNIALS = experience online dating
  18. 18. GET UP STAND UP BOOMERS = CHANTED with signs! MILLENNIALS = REPOST ON social media
  19. 19. BITCH PLEASE BOOMERS = SAY IT TO YOUR FACE! MILLENNIALS = SAY IT ON TWITTER
  20. 20. UNIQUE STRENGHTS BOOMERS BELIEVE WORK ETHIC 
 MAKES THEM UNIQUE! ! MILLENNIALS BELIEVE MASTERY OF TECHNOLOGY
 MAKES THEM UNIQUE
  21. 21. BOOMER DNA At the core of the BOOMER energy 
 is EXPERIENCE
  22. 22. MILLENNIAL DNA At the core of the MILLENNIAL energy 
 is POTENTIAL
  23. 23. PART 2 WHAT / WHY / WHO / HOW / WHEN
  24. 24. 4 WEEKS / TEAM = 1 BOOMER + 1 MILLENNIAL /
 1 IDEA / SIMPLE CRITERIA / BUSINESS / PRODUCT / COMMUNITY SOLUTION / 3-5 MIN PARTY PITCH WHAT
  25. 25. UNIQUE OPPORTUNITY / MAXIMIZE TALENT /! EXPERIENCE + POTENTIAL = POWER /! ENHANCE CINCINNATI INNOVATION / 
 SHARE INSIGHTS AND KEEP GOING
 WHY
  26. 26. 18 - 32YRS MILLENNIALS (GEN-Y)! 45YRS+UP BABY BOOMERS (COMMUNITY)! ! 33 - 44YRS = GENERATION X WHO
  27. 27. ENROLLMENT THROUGH NOV 15 / ! TAKE THE BRAINTEST /
 JAN 2014 TEAM KICK-OFF / 
 FEB PRESENTATION PARTY
 WHEN
  28. 28. AFTER WORKSHOP / WEBSITE / EMAIL ! ! KEEP IN THE LOOP! LOOK FOR SIGNS / CINCINNATIBRAINTRUST.COM
 EXCUSE ME?

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