Getting Your Website to Deliver SEO Satisfaction


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Search engine optimization should be a critical part of any marketing mix, yet basic technical issues and confusing jargon of SEO stop many sites from being successful. This webinar identifies and demystifies vital technical issues such as – Title Tags, URLs, 301 redirects – that marketing needs to understand in order for SEO programs to be successful.
Learn what a good content management system can do to make it simple for you to optimize your website.

* How non-tech users can easily optimize the content they create.
* How a good CMS should simplify web page management and technical implementation.
* What the basic SEO best practices are and how they should be implemented.

Published in: Business, Technology
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  • aaron speaks
  • aaron speaks
  • Dave SEO can be a confusing and often scary proposition.   If you are attending this webinar you've probably been charged with making your website SEO friendly.   So maybe you go to the IT guy because you need to update and add new pages You need CMS vendor to allow you access to the sitemap You boss wants to know what's going on, how come we don't rank first for  And your competition is breathing down your neck poll - how many of you have to wait for someone else to make content changes on your site
  • Dave Andy and I hope to show you how to make your website play nice with search engines. and how the right CMS can help. There are many moving key parts to a successful SEO prgrams and your website should not get in the way of you achieving your marketing goals
  • Andy SEO can be confusing What is SEO as it relates to your website. 1. Making sure technical infrastructure is in place   2. Ability to add and edit content to optimize for targeted keywords
  • Dave The right CMS can make things easier and make you much happier puppy What is a CMS:   software application that provides an interface that Allows non-technical users the abilty to make changes to the website:   adding  and content form builder version control workflow
  • DAVE
  • ANDY
  • DAVE
  • DAVE In addition to editing the content on the site you should be able to edit certain properties that are part of the pages
  • ANDY poll:  how many of you write unique meta description tags for the pages on your site
  • ANDY - describe what bullets are and  the  Dave - video
  • DAVE Examples of content not in nav:   landing pages for ppc or marketing campaigns   content pages for organic SEO - don't clutter nav but ableto cross link
  • Andy Bad and good URL
  • ANDY
  • DAVE
  • DAVE Andy internal inking benefits
  • ANDY what is rss and why important generated automatically for news and events items
  • DAVE ANDY - comment on GA, PPC etc How many of you use more than one anayltics tool on your website
  • ANDY
  • Getting Your Website to Deliver SEO Satisfaction

    1. 1. Getting Your Website to Deliver SEO Satisfaction
    2. 2. Andy Komack & Komarketing Associates <ul><li>  Andy Komack </li></ul><ul><ul><ul><ul><ul><li>President & Founder of KoMarketing Associates, LLC </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>First SEO project January 2000 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Google AdWords Certified Professional  </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Babson MBA ('98) </li></ul></ul></ul></ul></ul><ul><li>KoMarketing Associates </li></ul><ul><ul><li>Full Service Agency  </li></ul></ul><ul><ul><li>SEO, PPC & Social Media Marketing </li></ul></ul><ul><ul><li>Focus on B2B Companies </li></ul></ul><ul><ul><li>Founded January 2004 </li></ul></ul><ul><ul><li>Based in Waltham, MA </li></ul></ul>
    3. 3. David Crouch & ten24 Website Solutions <ul><li>David Crouch </li></ul><ul><ul><ul><ul><ul><li>President & Founder of ten24 Website Solutions </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Expertise in defining and delivering content managed websites </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Delivered over 100 website projects since 2002 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>20+ years in marketing small - mid size businesses </li></ul></ul></ul></ul></ul><ul><li>ten24 Website Solutions </li></ul><ul><ul><li>Engineer, Design and Develop web-based solutions </li></ul></ul><ul><ul><li>Focus on content managed websites </li></ul></ul><ul><ul><li>B2B and nonprofit clients </li></ul></ul><ul><ul><li>Located in Worcester, MA </li></ul></ul>
    4. 4. The Boss IT Guy CMS Vendor Competition
    5. 5. You want your website to play nice!
    6. 6. Search Engine Optimization   Title Tags H1 URLs RSS XML
    7. 7. Content Management System
    8. 8. How Should Your CMS Deliver SEO Satisfaction?  <ul><ul><li>Easy to Use for Content Creators </li></ul></ul><ul><ul><li>Complete Web Page Management </li></ul></ul><ul><ul><li>Web Address / URL Generation </li></ul></ul><ul><ul><li>Additional SEO Best Practices </li></ul></ul>
    9. 9. Content Creation <ul><li>Keywords </li></ul><ul><ul><li>Keyword research is essential </li></ul></ul><ul><ul><li>Every page is an opportunity </li></ul></ul><ul><li>Optimize Content </li></ul><ul><ul><li>Page titles </li></ul></ul><ul><ul><li>Meta description tags </li></ul></ul><ul><ul><li>Page headings </li></ul></ul><ul><ul><li>Body content </li></ul></ul><ul><ul><li>Cross linking </li></ul></ul><ul><li>Proactive </li></ul><ul><ul><li>Internet marketing requires speed and flexibility </li></ul></ul><ul><ul><li>Can't afford to wait for IT or a vendor to make site changes </li></ul></ul>
    10. 10. Content Creation <ul><li>Content Management System </li></ul><ul><ul><li>Should allow non-technical users to easily create new content: </li></ul></ul><ul><ul><ul><li>Pages </li></ul></ul></ul><ul><ul><ul><li>News items </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><ul><li>Images </li></ul></ul></ul><ul><ul><ul><li>Documents </li></ul></ul></ul><ul><ul><li>Easily edit/modify content on each page </li></ul></ul>
    11. 11. Web Page Management It is critical your CMS does not take page properties that are essential to effective SEO and lock them down!  
    12. 12. Web Page Management Browser Title (HTML <TITLE> Tag)  
    13. 13. Web Page Management <ul><ul><li>Meta Information (Description and Keywords) </li></ul></ul><ul><ul><li>Page Headings (HTML – H1, H2 and H3 if possible) </li></ul></ul>
    14. 14. Web Page Management <ul><ul><li>A CMS should have the ability to include / exclude a new page from the main navigational menus. </li></ul></ul><ul><li>    </li></ul>
    15. 15. Web Address and URL Generation <ul><ul><li>The Web address should appear like a static, directory-style URL. </li></ul></ul>
    16. 16. Web Address and URL Generation <ul><ul><li>The web address generated by the CMS should not change in direct correlation with webpage changes (such as a modification of an HTML title tag).  </li></ul></ul><ul><ul><li>The age of a URL is an important factor in search engine rankings. </li></ul></ul>
    17. 17. Are You Still Awake??
    18. 18. Additional SEO Best Practices <ul><ul><li>Breadcrumb Trail: Breadcrumb trails add to the overall usability of the website. </li></ul></ul><ul><li>  </li></ul>
    19. 19. Additional SEO Best Practices <ul><ul><li>RSS Generation: Especially press releases and articles. </li></ul></ul>
    20. 20. Additional SEO Best Practices <ul><ul><li>JavaScript: Able to accept multiple Website analytics JavaScript code. </li></ul></ul><ul><li>  </li></ul>
    21. 21. Additional SEO Best Practices <ul><ul><li>Ideally a CMS will have a native Blog module that has specific, blog-related technologies, and where the blog is essentially a part of the primary website. </li></ul></ul><ul><li>  </li></ul>
    22. 22. Thank You for Attending David Crouch President [email_address]   Andy Komack President [email_address]