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Social Media in Practice

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This session examined different social media tools that can help enhance your online presence. This session introduced some of the main platforms, and give advice how to use them to your advantage, for personal development, research and learning and teaching. Also explored were issues such as privacy and digital footprint.

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Social Media in Practice

  1. 1. Social Media in Practice Steve McCarthy, Careers Farzana Latif, TEL Team
  2. 2. Introduction - What is a brand? Why does it matter? - Social Media Tools to enhance your online presence - LinkedIn - Twitter - Google Scholar - Slideshare - Researchgate - Teaching and Learning, Engagement with Students
  3. 3. Responses to Questions https://www.polleverywhere.com/multiple_choic e_polls/NtFtRGepZ2VvSam (responses)
  4. 4. facebook, twitter, whatsapp, snapchat, linkedin, Facebook Twitter (much less frequently) Twitter For work - Facebook. Facebook, twitter, linkedin, Google+, Instagram YouTube Facebook Music sites such as Soundcloud, Reverbnation Twitter linkedin researchgate Twitter, Facebook, Chinese Weibo and WeChat Facebook, Twitter LinkedIn Facebook and Twitter Signed up to Twitter but never tweet and rarely read the twitter feed notifications that come to my email and Instagram. Twitter, Facebook, Tumblr, IFTTT, Tweetdeck, Instagram, Facebook Twitter I've created Facebook and Twitter accounts but haven't had time to engage with them. Facebook Twitter Academia.edu Instagram (occasionally) Facebook, on a personal level, but mainly looking at other people's posts rather than actively posting information and photos about myself. I would like to learn about how to use social media to share news stories, and other media items of interest to my students - I think it would probably be a more effective way of sharing this sort of general information than by putting weblinks on MOLE. I often get emails from LinkedIn because I also work as a consultant ecologist, but I am not sure of the value of promoting my work in this way. Facebook, instagram, linkedin, researchgate, twitter twitter, facebook, researchgate, google scholar
  5. 5. What is a Brand BRAND Knowledge/Expertise What area do you have experience in? What do you know a lot about? Product What do you have to offer? What do you do? Style What are your personal attributes? How do you approach tasks? What is your working style? Values What do you care about? What are you passionate about? What do you want from your career? “...a brand is a set of associations that a person ... makes with a company, product, service, individual or organisation.” - Design Council - The Power of Branding
  6. 6. Why does it matter? - Make sure people see what you want them to see about you - Make connections with others, internationally and nationally - invitations to speak, develop collaborations - Maintaining your own profile can help you to better educate your own students - Employers are using Social Media to screen applicants - Being comfortable with certain tools can help you to integrate them within a teaching context
  7. 7. Google yourself! - Search for yourself on Google - add ‘Sheffield’ if nothing shows up. - Try searching for what you want to be known for eg ‘learning technology’ or some research - How do you appear? Is it what you expected? Do you show up at all? - Try Google Image Search!
  8. 8. Google yourself! - Who else shows up with your name? - What do you hope people are searching for when they find you? - What do you want to be known for?
  9. 9. Grow your network - Bigger network = more opportunities - 6 degrees of separation (more like 4) - What do you want to get from your network? What do you have to offer? - How can you grow your network?
  10. 10. Linkedin - Professional connections, industry insights and opportunities - Join groups related to your profession - Write blog posts...
  11. 11. Twitter - Use lists to manage who you follow - Interact with your followers - Hashtag (eg #Telfest) chats - get involved in the conversation.
  12. 12. Why create content? - 1% of internet users create content, the rest just view it. - Great way to grow your network/gain followers/share your work - Blogs, videos, images/infographics... Source: https://en.wikipedia.org/wiki/1%25_rule_(Int ernet_culture)#Participation_inequality
  13. 13. Analytics See what’s working and what isn’t.
  14. 14. Google Scholar https://scholar.google.co.uk/ - finds your papers - updates citations - explore connections
  15. 15. ResearchGate - ‘LinkedIn’ for research - Add Publications, including conf presentations, etc. and Unpublished work - Network with Peers (Ask Questions) - develop new connections - raise visibility of your research
  16. 16. ResearchGate
  17. 17. ResearchGate - view downloads - indexed by Google scholar
  18. 18. Slideshare Upload your presentations Recently purchased by linkedIn Easily insert Youtube videos Follow, like, share others ‘Informal’ Research
  19. 19. Licensing Choose Licence Creative Commons
  20. 20. Embed within MOLE
  21. 21. Analytics Discoverable
  22. 22. Analytics
  23. 23. Activity - Slideshare - set up an account - follow telshef - find presentations of interest to your research/teaching - ResearchGate - set up an account - find and link your publications - follow someone relevant 5-10 mins
  24. 24. Social Media in Learning and Teaching - Twitter in Teaching Example - ‘go to the students’ - develop skills about how social media can be used for independent learning - Increasing Student - Teacher Interaction
  25. 25. Social Media in Learning and Teaching - Social media and employability - Employers use social media to screen applicants, as well as search for them - What students share can have an impact on their employability (eg complaining about previous employers/university vs. sharing work and achievements) - Careers Service offers support through workshops and talks.
  26. 26. Top Tips Be consistent with your brand
  27. 27. Top Tips Regularly review - Check analytics - Google yourself again - has anyone new shown up? - Try search phrases where you might expect to be found
  28. 28. Top Tips - Be sociable! - Engage with others - Non-professional content is just as important
  29. 29. Top Tips - Link profiles - If This Then That, Buffer, Hootsuite - Be careful how you cross post!
  30. 30. Top Tips - Look out for other appropriate platforms
  31. 31. Next Steps - Tweet Responses What key things will you take away from this session? What are you going to do to manage your online profile? Tweet your responses using the hashtag: #telfest
  32. 32. Thank you ● More Information

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