20110517 cultural models

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20110517 cultural models

  1. 1. 80.00 66.25 52.50 38.75 25.00 Germany India Germany India PDI LTO Cultural Models tellus communications 2011 1Friday, May 20, 2011 1
  2. 2.   " Culture hides more than it reveals and strangely enough what it hides, it hides most effectively from it’s own participants. Years of study have convinced me that the real job is not to understand foreign culture but to understand our own. "      Dr. Edward T. Hall (1914 - 2009) Hofstede Model | cultural dimensions tellus communications 2011 2Friday, May 20, 2011 2
  3. 3. EXPLICIT MESSAGE CULTURE EXPLICIT MESSAGE MESSAGE CULTURE MESSAGE culture Culture Hall Model | high & low context tellus communications 2011 3Friday, May 20, 2011 3
  4. 4. Analog Digital Verbal Nonverbal Direct Indirect Implicit Explicit Word oriented Picture oriented Hall Model | high & low context tellus communications 2011 4Friday, May 20, 2011 4
  5. 5. Do come to the point. In the circumstances it would I need to get back with seem to be inappropriate to offer more than a general a decision by four description of the decision we o’clock. have reached any sooner than this afternoon. However, it might be prudent to capture the essence of that decision relatively soon. tellus communications 2011 5 Messaging: Low context, high contextFriday, May 20, 2011 5
  6. 6. Hall Model | chronemics tellus communications 2011 6Friday, May 20, 2011 6
  7. 7. I’m afraid I can’t fit a meeting in Don’t worry about the today. This morning it’s my timing. Just come when you’re weekly team meeting. Then I’ve ready. I have a few things going planned two hours’ work on the on at the moment, but I’m budget. I could see you sure we can always squeeze in tomorrow at 11 o’clock, a discussion of your problem. between a visitor who leaves at 10:45 and a scheduled lunch appointment. tellus communications 2011 Time: clock or relationship? 7Friday, May 20, 2011 7
  8. 8. Hall Model | proxemics tellus communications 2011 8Friday, May 20, 2011 8
  9. 9. Hall Model | proxemics tellus communications 2011 9Friday, May 20, 2011 9
  10. 10. Hall Model | proxemics tellus communications 2011 10Friday, May 20, 2011 10
  11. 11.   " Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster."      Prof. Geert Hofstede Emeritus Professor of Organizational Anthropology and International Management, Maastricht University Hofstede Model | cultural dimensions tellus communications 2011 11Friday, May 20, 2011 11
  12. 12. Value Definition Hofstede dimension 1 Identity Relationship between the individual & Individualism vs. the group Collectivism 2 Hierarchy Degree of inequality between people Power Distance that is assumed to be natural 3 Gender Role distribution between the genders Masculinity vs. Femininity 4 Truth How to cope with the unpredictable Uncertainty avoidance vs. uncertainty tolerance 5 Virtue Choice between the present or the Long-term vs. short-term future orientation Hofstede Model | cultural dimensions tellus communications 2011 12Friday, May 20, 2011 12
  13. 13. 100 80 60 40 20 PDI IDV MAS UAI LTO THE HOFSTEDE MODEL UNITED STATES 13Friday, May 20, 2011 13
  14. 14. 70 60 50 40 30 GER FRA ITA SPA POL SWE GB THE HOFSTEDE MODEL POWER DISTANCE INDEX 14Friday, May 20, 2011 14
  15. 15. 90 80 70 60 50 GER FRA ITA SPA POL SWE GB THE HOFSTEDE MODEL INDIVIDUALISM VS. COLLECTIVISM 15Friday, May 20, 2011 15
  16. 16. 70.0 52.5 35.0 17.5 0 GER FRA ITA SPA POL SWE GB THE HOFSTEDE MODEL MASCULINITY/ FEMININITY 16Friday, May 20, 2011 16
  17. 17. 100 80 60 40 20 GER FRA ITA SPA POL SWE GB THE HOFSTEDE MODEL UNCERTAINTY AVOIDANCE INDEX 17Friday, May 20, 2011 17
  18. 18. 40.000 33.125 26.250 19.375 12.500 GER FRA ITA SPA POL SWE GB THE HOFSTEDE MODEL LONG /SHORT TERM ORIENTATION 18Friday, May 20, 2011 18
  19. 19. That was a very useful I don’t care how you discussion, Nick, we’ve do it, just let have the made a lot of results. I’m busy too, progress. Thanks for you know. coming. Masculinity/ Femininity 19Friday, May 20, 2011 19
  20. 20. It’s up to me. I’m going We don’t seem to be to get this contract pulling together. signed before the end Perhaps some of our of the week, whatever support team have else happens. been pressured by this project. Individualism / Collectivism 20Friday, May 20, 2011 20
  21. 21. She’s the boss, so what I’m going to have a she says is fine by me. word with my manager to say why I think that isn’t reasonable. Power Distance Index 21Friday, May 20, 2011 21
  22. 22. We’ll have to look We’ll get some quick carefully at this plan. It returns out of this, has implications for especially if we put a our investment lot of money into it. program. Long Term/ Short Term Orientation 22Friday, May 20, 2011 22
  23. 23. This is a very We haven’t done this unconventional before, certainly there approach. It will put us are a few risks, but it’s under a lot of strain, a great opportunity to and we have no break new ground. guarantee it will work. Uncertainty Avoidance Index 23Friday, May 20, 2011 23
  24. 24. “I believe understanding our own culture and our own assumptions and expectations about how people ‘should’ think and act is the basis for success.” Dr. Fons Trompenaar The Trompenaars Model tellus communications 2011 24Friday, May 20, 2011 24
  25. 25. CULTURES corporate tellus communications 2011 25Friday, May 20, 2011 25
  26. 26. Cultures distinguished by their solutions to dilemmas. 1. Those which arise from our relationships with other people. 2. Those which come from the passage of time. 3. Those which relate to the environment. The Trompenaars Model tellus communications 2011 26Friday, May 20, 2011 26
  27. 27. What
is
more
important
‐
rules
or
 Universalism
vs.
Par.cularism rela1onships?
 Do
we
func1on
in
a
group
or
as
an
 Individualism
vs.
Communitariansim individual? Specific
vs.
Diffuse
cultures How
far
do
we
get
involved? Affec.ve
vs.
Neutral
cultures Do
we
display
our
emo1ons?
 Do
we
have
to
prove
ourselves
to
 Achievement
vs.
Ascrip.on receive
status
or
is
it
given
to
us? 
Do
we
do
things
one
at
a
1me
or
 Sequen.al
vs.
synchronic
cultures several
things
at
once? Do
we
control
our
environment
or
 Internal
vs.
External
control work
with
it? 
 The Trompenaars Model | cultural dimensions tellus communications 2011 27Friday, May 20, 2011 27
  28. 28. A 1. Each team member is given a specific area of responsibility and a number of rewards if he/she meets them. 2. Rewards won by meeting targets are to be divided amongst the team. Individualism/ Communitarianism B 1. Brainstorming sessions are used as a way to get started on new problems. 2. Each member is proud of their ability to stick to target times and results. Specific/ Diffuse C 1. Team meetings stress the need for discipline and self-control, even in stressful situations. 2. Meetings tend to be noisy. Sometimes thy are confrontational, sometimes friendly. Neutral/ Affective The Trompenaars Model | exercise tellus communications 2011 28Friday, May 20, 2011 28
  29. 29. D 1. At meetings all items must be concluded with a clear decision before moving on. 2. At meetings different issues are dealt with at the same time, often illustrating common elements between the different issues. Sequential/ Synchronic E 1. Team members keep a low profile with outside bodies until implementation phase. 2. Team members work to change attitudes in the community and other companies. Inner/ Outer F 1. Decisions are often taken according to precedent and usual company procedure. 2. Calls are frequently made for new solutions to what are often new problems. Universalism/ Particularism G 1. Talent is spotted quickly within the team and promoted to positions of responsibility. 2. Reputations, based on background, social status and contacts, count for a lot when appointing people to posts of responsibility. Achieved/Ascribed tellus communications 2011 29Friday, May 20, 2011 29
  30. 30. 1 A colleague has just given a carefully planned presentation on a proposed reorganization. At the end, another colleague leans over and says ‘Bullshit’. 2 Your team meeting is running late. It is 5:30 and you have Individualism/ Communitarianism promised your partner you will pick up the children from their after-school activity. What do you do? 3 Your boss works so hard he never takes a holiday. He is beginning to look tired and is less efficient than usual. Do you say anything? 4 You have scheduled some regular team meetings for next year. One member of your team tells you he can’t make it to the one in June, saying ‘You see, in the first week in June I always take my mother to the coast.’ Trompenaars Cultural Dilemmas tellus communications 2011 30Friday, May 20, 2011 30
  31. 31. INCUBATOR GUIDED MISSLE Fulfillment- Project-oriented oriented FAMILY EIFFEL TOWER Person-oriented Role-oriented tellus communications 2011 31Friday, May 20, 2011 31
  32. 32. “Father knows best” e.g. Japan amae – love between people of different ranks e.g. Greece, Italy, Japan, Singapore, S. Korea, Spain FAMILY HC, diffuse. Person-oriented tellus communications 2011 32Friday, May 20, 2011 32
  33. 33. INCUBATOR GUIDED MISSLE Fulfillment- Project-oriented oriented FAMILY EIFFEL TOWER Person-oriented Role-oriented tellus communications 2011 33Friday, May 20, 2011 33
  34. 34. INCUBATOR GUIDED MISSLE Fulfillment- Project-oriented oriented FAMILY EIFFEL TOWER Person-oriented Role-oriented tellus communications 2011 34Friday, May 20, 2011 34
  35. 35. INCUBATOR GUIDED MISSLE Fulfillment- Project-oriented oriented FAMILY EIFFEL TOWER Person-oriented Role-oriented tellus communications 2011 35Friday, May 20, 2011 35
  36. 36. CULTURES professional tellus communications 2011 36Friday, May 20, 2011 36

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