Local SEO Explained


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As our company Telezent provides more and more clients Local SEO Services - many prospects ask us on the What, Why, How of Local SEO. Local SEO has become critical to geographically dependent companies. Google also has become more Local. So we created this simple preso to share with you guys.

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Local SEO Explained

  1. 1. Local SEO Explained By Sandeep Arora www.Telezent.com Sandeep.Arora@Telezent.com © 2009 www.telezent.com
  2. 2. What is Local SEO? Search Engines have become a critical decision making tool. Over 40% of Searches have a local Intent. Customers want to find doctors, lawyers, restaurants, plumbers, real-estate specialist, etc in their local area. These customers are very close to the decision making process. © 2009 www.telezent.com
  3. 3. What is Local SEO? Search Results Users Google User's local search may include If you just type in "exterior painting"- a subject matter keyword coupled Google will show you a map of exterior with a locality parameter. painting businesses in your area. For example "exterior painting , Google guesses your location based on Manhattan", "exterior painting in your IP and displays local exterior Manhattan", etc. paintings companies. © 2009 www.telezent.com
  4. 4. What is Local SEO? The process of optimizing your website and content to rank higher for local searches. This is critical if you operate a location dependent business. Painters Doctors Restaurants © 2009 www.telezent.com
  5. 5. Why is Local SEO important? A If customers cannot find you online - you have lost business. Your Website Your Competition B Grow your Business The potential to attract new customers via local search is huge. C Local SEO is Mandatory Being present in Local Search Results is not a option anymore. © 2009 www.telezent.com
  6. 6. How do you do Local SEO? First determine the right keywords for your business. This process is called keyword research. Then do competition analysis to find out details about why your customers are ranking high. • Keywords they are using • Links they are getting Find domain specific and location specific directories/websites. © 2009 www.telezent.com
  7. 7. How do you do Local SEO? Do On-Page Optimization (Optimizing the content of your site to match these keyword searches) Put a business address and phone number on all site pages. Use the hCard microformat as a component of local search engine optimization. Submit your website information to major and local directories and search engines. • Directories • Local Search Engines • Internet Yellow Pages • Meta Search Engines • Data Providers • Blog Listings • Create Location Specific Webpages. © 2009 www.telezent.com
  8. 8. Search Engines © 2009 www.telezent.com
  9. 9. Internet Yellow Pages © 2009 www.telezent.com
  10. 10. Meta Search Engines © 2009 www.telezent.com
  11. 11. Dominant Player © 2009 www.telezent.com
  12. 12. Data Providers © 2009 www.telezent.com
  13. 13. Data Providers © 2009 www.telezent.com
  14. 14. Local SEO Explained By Sandeep Arora www.Telezent.com Sandeep.Arora@Telezent.com © 2009 www.telezent.com