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Digital marketing success stories

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Digital marketing success stories

  1. 1. Preface <ul><li>250+ young women walked in for a beauty treatment in 3 weeks </li></ul><ul><li>400+ bike customers booked a test ride in 4 weeks……. </li></ul><ul><li>650+ home buyers enquired for a property purchase in 5 weeks….. </li></ul><ul><li>75+ senior government officials registered for a conference in 5 days….. </li></ul><ul><li>300+ law students downloaded admission forms in 3 weeks…… </li></ul><ul><li>400+ home owners wanted a split air conditioner in 4 weeks…. </li></ul><ul><li>15+ investors wanted to set up a Rs. 200 crore University in 10 days……. </li></ul><ul><li>… ....all in the last 3 months </li></ul><ul><li>… .all through Integrated Digital Marketing campaigns </li></ul>
  2. 2. Example
  3. 3. Customer Acquisition – Digital Marketing <ul><li>What is Digital Marketing ? </li></ul><ul><li>SMS short code </li></ul><ul><ul><li>Receive customer queries 24/7 </li></ul></ul><ul><ul><li>Customer gets automated replies </li></ul></ul><ul><ul><li>You get customer’s details </li></ul></ul><ul><li>Toll-Free number + Response Des ks </li></ul><ul><ul><li>Take orders </li></ul></ul><ul><ul><li>Lock-in customer </li></ul></ul><ul><ul><li>Confirm deliveries and provide cu stomer support </li></ul></ul><ul><li>Payment gateway </li></ul><ul><ul><li>Accept ALL bank account </li></ul></ul><ul><ul><li>Accept ALL credit cards </li></ul></ul><ul><ul><li>Accept cheque/drafts/PO’s and all other payments from anywhere in India </li></ul></ul><ul><li>Vendor management software </li></ul><ul><ul><li>Updates and reminds product deliveries </li></ul></ul><ul><ul><li>Manages billing for both vendor and customer </li></ul></ul><ul><ul><li>Sends status to customer and to you </li></ul></ul><ul><li>Mobile and eDM push platform </li></ul><ul><ul><li>New product updates automatically to customers </li></ul></ul><ul><li>Nationwide database </li></ul><ul><ul><li>32 lakh validated customers – buying behaviour, age, gender, mobile, email, city……. </li></ul></ul>
  4. 4. Digital Campaign What we want to do for your brand Telecalling and Response Management Mobile Platform promotions Response capture via eDM (electronic Data Mailer) Database collation and selection Select target numbers from our 32 lakh proprietary customer database (all India) Broadcast eDM with “CLICK HERE” links Broadcast SMS with “REPLY YES” link Call confirmed customers from our in-house Response Cell and confirm date/location for first appointment Give the marketing team the Campaign Control Panel (CcP) with online MIS Inform nearest dealer of the customer’s name & contact to confirm appointment
  5. 5. Campaign Control Panel – what you see
  6. 6. Response Desks – how it works Our Response team calls up the customer directly for you Welcome to Hero Mindmine…would you like to register for our courses ? Hi ! You asked us a query on payment options….would you like to speak to a specialist ? (4) (3) Hyderabad 21 st October 1:00 p.m. 9811682743 (2) Ruchi Jalan Ahmedabad 25 th October 5:00 p.m. 9810333076 (1) Anand Singh City Date & Time Contact Number Patient Name
  7. 7. Comparison – IDM vs. other media The recipient may keep the SMS in mobile as a personal message and may read it later. The ad is watched once unless it is repeated again. The recipients themselves are brand ambassadors. The celebrities are brand ambassadors. Convertibility can be measured with the help of 'call back', ‘respond back' and 'click the link' tools. One cannot measure the convertibility of a TV ad. The number of messages sent is accurate, and the advertiser knows his exact reach. TRP ratings, which measure the audience, do not give the exact figure. You can target people of a certain geographical area. Though localized advertising is possible with local television channels, they are not very popular. The recipient pays attention as it is a personal message The audience may not pay attention. The recipient most probably reads SMS as it is attached to a personal message and is contextual. The audience may not watch the ad. Reaches directly to the recipient Presence of the audience is necessary Very low charges for targeted advertising. High commercial time charges. The charge for advertising for 10 seconds is Rs 1,50,000 - 4,50,000 depending on various factors. Creative, Simple & Crisp 160 character advertisements can be created easily. No need for big budget production. The cost of creating advertisement needs a large budget and has a lead-time for production before it can be aired. IDM Television
  8. 8. Comparison – IDM vs. other media Very low charges for targeted advertising. In case of newspapers the charges for advertising are Rs 1,000 - 5,000 per sq. cms. In case of magazine ads the charges are Rs 4,00,000 - 6,30,000 for full page color ad. The recipient can download applications or request for more information by using options like call back or SMS back. Downloading applications is not possible. The readers requesting for more information and getting it is a difficult process. The response rates can be easily tracked. It is difficult to track the response to an ad. A digital ad directly reaches the recipient. The audience is divided among many newspapers and magazines according to their interest. The recipient reads the digital ad as a personal message is attached to it. A reader may not pay attention to the ad. IDM Print Media
  9. 9. Comparison – IDM vs. other media Very low charges for targeted advertising The charges for advertising for 10 seconds is Rs 500 - 1,500. An SMS can reach any mobile user anywhere in India. Most FM channels are only available in major cities. IDM directly reaches the recipient. The audience may swap between many channels and may not listen to the ad. The number of mobile users is far more. The amount of audience for radio FM is far less. Because of the personal message the recipient most probably reads it. The listener may forget about the ad, unless it is highly effective. IDM Radio FM
  10. 10. SMS Broadcast Application
  11. 11. SMS Broadcast Application
  12. 12. SMS Short Code Control panel <ul><li>You get your own control panel and immediate SMS reports </li></ul>
  13. 13. <ul><li>India’s best brands are our clients: </li></ul>Who are we ? <ul><ul><li>Baksons Homoeopathy </li></ul></ul><ul><ul><li>Western Union Money Transfer </li></ul></ul><ul><ul><li>DHL </li></ul></ul><ul><ul><li>P T Education </li></ul></ul><ul><ul><li>AHA – Air Hostess Academy </li></ul></ul><ul><ul><li>Xerox India </li></ul></ul><ul><ul><li>Pentair Water </li></ul></ul><ul><ul><li>Telebrands (as seen on TV) </li></ul></ul><ul><ul><li>HelpAge India </li></ul></ul><ul><ul><li>VLCC Healthcare </li></ul></ul><ul><ul><li>Women’s Era </li></ul></ul><ul><ul><li>Competition Success Review </li></ul></ul><ul><ul><li>Agrawal Packers and Movers </li></ul></ul><ul><ul><li>FairDeal Packers and Movers </li></ul></ul><ul><ul><li>Goel Packers and Movers </li></ul></ul><ul><ul><li>Hero MindMine </li></ul></ul><ul><ul><li>Ricoh </li></ul></ul><ul><ul><li>Payworld </li></ul></ul><ul><ul><li>LifeCell India </li></ul></ul><ul><ul><li>Jaypee Group </li></ul></ul><ul><ul><li>Bethel Church </li></ul></ul><ul><ul><li>Delhi Public School </li></ul></ul><ul><ul><li>Central Cargo Packers and Movers </li></ul></ul><ul><ul><li>Anupam Sinks </li></ul></ul><ul><ul><li>M-Tech Developers </li></ul></ul><ul><ul><li>IndiaRace.com </li></ul></ul><ul><ul><li>Career Launcher </li></ul></ul><ul><ul><li>PeopleHealth.in </li></ul></ul><ul><ul><li>Amrapali Developers </li></ul></ul><ul><ul><li>Mangal Keshav </li></ul></ul><ul><ul><li>AirTel - BizConnect </li></ul></ul><ul><ul><li>Vodafone - CampusConnect </li></ul></ul>
  14. 14. Our mission Our mission is to make your brand impossible to forget !!! S V Mobile Teleshoppe Private Limited SMS MT to 53456 | 011.2669.2263 / 64 | www.essemess.com RT401, Rajendra Tower, Geetanjali Enclave, New Delhi 110017 +91 98103.03105 | saikat@teleshoppe.com

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