Published on

  • Be the first to comment

  • Be the first to like this


  1. 1. COMPANY REPORT IPTV Box Manufacturer Jiuzhou, ChinaJiuzhou greatly expands intoIPTV Box Production• IPTV box production may reach 1 million units in 2011• Jiuzhou starts HbbTV boxes for Europe• Big retailers about to launch into IPTV box sales• Jiuzhou to attend all major exhibitions in ■ Sales Director Huang Wei is,2011, 10 in all amongst many other tasks, in charge of the IPTV boxes‘ development, sales and marketing The Chinese large manufacturer Jiu-zhou is very well known by our readers.The company originated in Sichuan andhas been in existence since 1958. In2008 they celebrated their 50th birthday(see TELE-satellite issue 02-03/2008).In 2009 the company expanded intoHDTV and in 2010 terrestrial TV wasthe theme. In 2011 Jiuzhou is planningon taking a huge step further into theIPTV market with enormous productionnumbers. Huang Wei is Jiuzhou’s SalesDirector and reveals to us what Jiuzhouhas planned for 2011. First, though, Sales Director HuangWei took us on a trip into the past: “Thefirst IPTV boxes were manufactured byJiuzhou in 2007; back then about 20,000boxes were produced and involved pureIPTV boxes.” Production numbers onlyincreased slowly. “In 2010 we produced60,000 boxes”, comments Huang Wei. But 2011 looks to be completely dif-ferent: “We will be manufacturing aminimum of 200,000 boxes and it couldgo as high as one million.” It all dependson negotiations that are currently inprogress with a variety of retail chainsin North America as well as Europe.The reason: these retail chains are in■ Jiuzhou constructed an impressively largebuilding in Shenzhen’s High-Tech Park. Theengineers are here continuously workingon new products – currently they’re mostlyoccupied with IPTV.64 TELE-satellite — Global Digital TV Magazine — 02-03/201 — www.TELE-satellite.com 1
  2. 2. ë Shenzhenwww.TELE-satellite.com — 02-03/201 — 1 TELE-satellite — Global Digital TV Magazine 65
  3. 3. TELE-satellite World www.TELE-satellite.com/... Download this report in other languages from the Internet: Arabic ‫العربية‬ www.TELE-satellite.com/TELE-satellite-1103/ara/jiuzhou.pdf Indonesian Indonesia www.TELE-satellite.com/TELE-satellite-1103/bid/jiuzhou.pdf German Deutsch www.TELE-satellite.com/TELE-satellite-1103/deu/jiuzhou.pdf English English www.TELE-satellite.com/TELE-satellite-1103/eng/jiuzhou.pdf Spanish Español www.TELE-satellite.com/TELE-satellite-1103/esp/jiuzhou.pdf French Français www.TELE-satellite.com/TELE-satellite-1103/fra/jiuzhou.pdf Hebrew ‫עברית‬ www.TELE-satellite.com/TELE-satellite-1103/heb/jiuzhou.pdf Chinese 中文 www.TELE-satellite.com/TELE-satellite-1103/man/jiuzhou.pdf Polish Polski www.TELE-satellite.com/TELE-satellite-1103/pol/jiuzhou.pdf ■ Jimmy Zhang delivering the programming either ter- is Marketing Vice restrially or via satellite. With IPTV Portuguese Português www.TELE-satellite.com/TELE-satellite-1103/por/jiuzhou.pdf Manager and deals Russian Русский www.TELE-satellite.com/TELE-satellite-1103/rus/jiuzhou.pdf with the global comparatively simple technology using Turkish Türkçe www.TELE-satellite.com/TELE-satellite-1103/tur/jiuzhou.pdf marketing of Set Gateway servers is all that’s needed. Available online starting from 28 January 2011 Top Boxes But even more important, the customer no longer needs to install an antenna;the process of becoming their own pro- Internet is opening up new possibili- almost every household has an Internetgramming providers! ties; now there are programming pro- connection. viders that can join the bandwagon This is a rather interesting develop- that really didn’t have any interest in Large business enterprises that havement: obviously transmitting via the doing so before since it would’ve meant for quite some time been not only sell-■ Marketing Specialist Zoe Liu findsthe graphics in TELE-satellite to be sogood that she pins them on her wall.66 TELE-satellite — Global Digital TV Magazine — 02-03/201 — www.TELE-satellite.com 1
  4. 4. 11. A look in the IPTV Engineers office: here the softwarefor the IPTV boxes is developed.2. The functionality of test samples are checked out here.3. This is Vice Manager Yongjun Zhang; he is responsiblefor the IPTV R&D team and is in charge of 20 engineers. 2 368 TELE-satellite — Global Digital TV Magazine — 02-03/201 — www.TELE-satellite.com 1
  5. 5. ■ Jiuzhou’s Overseas Marketing Team. Third from the left is Linda Lee; she has been HbbTV as well as a variant with DVB-Tworking consistently since 2006 with TELE-satellite Editor-in-Chief Alexander Wiese and HbbTV.” These boxes will be avail-(behind Linda Lee) to make Jiuzhou a recognizable name in the digital TV sectorthrough the pages of TELE-satellite magazine. To the far right is Yang, Jiuzhou’s able in Germany and France since HbbTVgraphic designer; he regularly updates the Jiuzhou ad that appears on the back of is already in use there; later on they’lleach new TELE-satellite issue. become available in other countries asing products in their super stores, but ware. “Naturally we’ll give the customer well.services as well, don’t want to miss what he wants”, insists Yongyun Zhang.out on this opportunity. In the case of Jiuzhou is fully committed to expandIPTV, these companies could offer not Sales Director Huang Wei has some this new market on a worldwide scale.only the TV channels but the necessary more for us: “In 2010 we delivered 50% Not only will the company’s extensivereceivers as well. This is an enormous of our IPTV boxes domestically within experience in receiver production helpopportunity for manufacturers such as China; 40% went to North America and them, but so will their exceptional inter-Jiuzhou to display their receiver mass 10% were shipped to the rest of Asia. national exposure.production competence and begin sup- This will drastically change in 2011:plying these new providers with the production for domestic shipments will Linda Lee from their Overseas Market-proper electronic equipment. Huang drop to 30% while North America will ing Department highlights for us at whatWei is proud that Jiuzhou is leading the climb to 50%. 15% of our production trade shows Jiuzhou will be attending inpack. will go to Europe with the remaining 5% 2011: “We’ll be at the CSTB in Moscow, going to Asia.” CABSAT in Dubai, NAB in Las Vegas, The fact that Jiuzhou is so nicely set ANGA in Cologne, IBC in Amsterdam,up for this has to do in part to the fact This projection for 2011 clearly shows ABTA in Sao Paulo and for the domesticthat Jiuzhou has been delivering IPTV the strong increase in the North Ameri- market the CCBN in Beijing. In addition,boxes domestically for China Telecom can market as well as the beginning of we’ll be at the Canton Fair as an exhibi-for quite some time now. Yongyun Zhang the IPTV market in Europe. Huang Wei tor as well as at the Hong Kong Electron-is Vice manager and runs the R&D team continues: “Jiuzhou operates an office in ics Fair trade shows.”with 20 engineers that is responsible Dallas, Texas, USA where six employeesfor IPTV. He explains to us: “We deliver work to prepare our products for the This gives you many different oppor-IPTV boxes to the Chinese market with North American market.” tunities to meet up with the team fromthe IPANEL software.” For other mar- Jiuzhou and learn more about theirkets the IPTV software would of course Jimmy Zhang is Jiuzhou’s Marketing product palette plus have a look at theirbe matched to the region. Vice Manager. He tells us something new IPTV and HbbTV boxes. Jiuzhou is interesting regarding the European showing that even an old company can For the R&D team it won’t be any market: “We will shortly start produc- stay young when they consistently takeproblem to develop the necessary soft- tion on a hybrid box with DVB-S2 and on new challenges!70 TELE-satellite — Global Digital TV Magazine — 02-03/201 — www.TELE-satellite.com 1