Telecom id v2_jaime


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  • I think we need to go onto explain what we are doing on each of these elements
  • Telecom id v2_jaime

    1. 1. 1<br />Mobile Broadband Telefónica Technological Strategy<br />Jaime Lluch<br />New Access Networks Technology Manager<br />Sept 2010<br />
    2. 2. Mobile broadband is crystallizing as a huge opportunity…<br /><ul><li>Mobile broadband is joining the two main engines of growth for telco of the last years: Internet and Mobile
    3. 3. Some conditions have changed for this expectations to start becoming reality:
    4. 4. UMTS evolution towards HSDPA (mainly SW evolution) allows for datarates that are perceived as broadband by the customers
    5. 5. Excess of capacity has led to aggressive commercial offering</li></ul>Radio Access Technology Evolution<br /><ul><li>Higher number of available connectivity terminals (dongles, PCMCIA, integrated) with reduction on cost
    6. 6. Smartphones - Disposal of new handset concepts like iPhoneor Mobile Internet Device (MID)</li></ul>Handset Evolution<br /><ul><li>Pure connectivity (for PC) is becoming the main mobile data service
    7. 7. Services more adapted to mobility & continuity on the connection like email, social networks, etc.
    8. 8. Video component is taking more part of mobile services. </li></ul>Services Evolution<br /><ul><li>The launching of flat rates for mobile data traffic has triggered the increase of data traffic on mobile networks.</li></ul>Tariffs evolution<br />2<br />
    9. 9. 3<br />…opportunity that is becoming a reality in terms of adoption…<br />Mobile Data Traffic explosion is a reality…<br />Mobile Data traffic growth of between x2 and x3 YoY in higher traffic Operations<br />(*)<br />…that reflects not only in terms of mobile data growth but also in terms of mobile data adoption (number of customers) <br />Similar multiplying factors in terms number of Mobile Broadband customer evolution<br />(*) Customernumberfor >100MB monthlyconsumption<br />
    10. 10. 4<br />… and the Network must undergo fundamental changes to face these requirements<br />MULTIACCESS<br />CUSTOMER<br />OPEN NETWORK<br />CORE<br />Bluevia<br />Large developer community:<br />One development,<br />Global applications<br />Service Platforms<br />Digital Home & Enterprise<br />MBB<br />3G / LTE / WiFi<br />FLAT IP<br />NETWORK<br />DEVICES<br />HOME <br />NETWORKING<br />Bandwidth<br />Mobility<br />Network<br />Cloud<br />Smartphone<br />PC<br />Connected TV<br />WiFi<br />Wired<br />Simple & ubiquitous customer experience<br />≈100 %<br />New copper<br />Fiber<br />Intelligent network<br /><10 %<br /><ul><li>Identity management
    11. 11. Content customization
    12. 12. CDN
    13. 13. QoS</li></ul>Interconnection<br />UBB<br />OTHERS’ NETWORKS<br />High capacity: “video enabled”<br />End to End QoS<br />End to End Security<br />… and provide a superior Customer Experience<br /><ul><li>Voice-designed networks and operations must be turned into voice, data and video enabled network
    14. 14. Customer’s life cycle (delivery, service activation, home networking, devices) must be remotely manageable</li></li></ul><li>Telecommunication industry is now in a key period in which technology will continue being differentiating<br />Narrowband<br />era<br />Broadband<br />era<br />Ultra-Broadband<br />era<br />Speed<br />per <br />Customer<br />DSL+UMTS<br />x10<br />Fiber+LTE<br />x100<br />Dial-up + GSM<br /><ul><li> To lead change of model with internet players increasing network intelligence</li></ul>Managed<br />Services (QoS)<br /><ul><li>IPTV, OTT, HD, 3D
    15. 15. Cloud
    16. 16. Ecommerce
    17. 17. Ehealth
    18. 18. …</li></ul>Technological innovation when fundamental changes in the industry happen may represent a competitive advantage between 3 to 5 years<br /><ul><li>IPTV</li></ul>Internet (Best Effort)<br /><ul><li> To lead over other traditional operators</li></ul> 2000-2015<br /> 2010-2040<br /> Today<br />Both capabilities in access evolution and allowing deliver new kind of services will be key differentiators in next years<br />5<br />
    19. 19. 6<br />Network evolution do needs to address specific key requirements within highest priority<br />Novel Deployment Strategy based on small-cell capacity layers<br />+<br /><ul><li>Extension to rural areas based on lower frequency bands – Spectrum requirements.
    20. 20. Indoor coverage in terms of user experience enhancement – need for novel deployment architectures.</li></ul>Ubiquity – MBB everywere<br /><ul><li>Macro layer network is not able to cope with mobile data traffic and customer experience demand on the long term (10 years time), even evolving towards LTE.
    21. 21. It shall be complemented with small-cell topologies to allow for meeting MBB customer needs and expected QoE.</li></ul>Network Capacity Enhancement<br /><ul><li>Enhanced focus on customer experience and satisfaction, also from network perspective.
    22. 22. Evolution towards services based and segmented experience.</li></ul>User Experience<br /><ul><li>Ensure MBB profitability on the long term requires to enhance focus on customer segmentation, that also implies strategic actions within network
    23. 23. Intelligent resource allocation from network perspective – provide the end customer the right experience based on customer segmentation, service requirements and subjective quality perception, terminal based differentiation, etc.
    24. 24. Evolution from flat-tariffs towards customer specific service proposals</li></ul>Profitability<br />
    25. 25. 7<br />Radio Access Network Evolution Strategy<br />Radio Access Network Architecture<br /><ul><li>Macro network is capable of handling MBB traffic for the short/medium term, but not on the longer term.
    26. 26. Technology & spectrum evolution only is not enough to cope with MBB customer expected needs
    27. 27. Progressive evolution towards multi-layer mobile data network with higher relevance of micro/pico/femto cells.</li></ul>Radio Access Network Technology<br /><ul><li> HSPA macro network will keep on evolving and carrying MBB traffic for some years…
    28. 28. …while evolving towards LTE on 2011-13 timeframe.
    29. 29. 3GPP-Cellular technologies and its evolution to drive network evolution. Limited opportunity for offloading to WiFi technologies in specific scenarios.</li></ul>Spectrum evolution<br /><ul><li> Digital Dividend and 900MHz refarming as key enablers for MBB ubiquity proposal.
    30. 30. Additional spectrum for LTE (2.6GHz band) to provide the required capacity and customer experience.</li></ul>Customer-centric Operation<br /><ul><li> Evolution towards a customer centric network operation.
    31. 31. Higher level of customer segmentation by end to end QoS & differentiated commercial propositions.
    32. 32. Increasing focus on customer experience tracking</li></li></ul><li>