TelCampBoston - Introduction


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The first ever TelCamp took place in Boston on June 28, 2009. A small gathering of .tel enthusiasts met at the Microsoft Research Center in Cambridge, MA and discussed many different aspects of the .tel technology. This is the presentation made by Sid (,

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  • Thanks for posting presentation and images at Flickr. I'd be interested to hear more about the discussion in item 17. 'How to immediately get private contact details without friending approval.' Friending continues to barrier to many .tel users and I understand that there is a goal to simplify the process. At the same time, the use of white lists or other pre-authorisation process would be greatly welcomed by many and may help the viral nature of the product emerge while maintaining the important privacy features.

    I'd be grateful for any details that may have been discussed.

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TelCampBoston - Introduction

  1. 1. TelCampBoston Sid B, June 28, 2009, @ Microsoft Research Cambridge, Boston, MA Introduction to .tel
  2. 2. What is .tel? <ul><li>.tel is a top-level domain (TLD) approved by ICANN as a sponsored TLD and operated by Telnic (the Sponsoring Organization) </li></ul><ul><li>The .tel is a service that allows individuals and businesses alike to store and manage all their contact information and keywords directly in the DNS without the need to build, host or manage a website </li></ul>
  3. 3. How .tel works? <ul><li>An Innovative Use of the DNS </li></ul><ul><li>Traditional Top Level Domains (TLDs) use the DNS to return IP addresses that are used to reach websites </li></ul><ul><ul><li>Eg: when users look up, their PC / internet device queries the DNS for IBM’s IP address (the Address record). The DNS returns the IP address associated with ( and the device uses the IP address to locate and view the IBM website. </li></ul></ul><ul><li>The .tel will allow contact information to be stored directly in the DNS so that when a device performs a query for a .tel domain (i.e.,, the DNS will respond with the contact information directly to the device, which enables the click-to-communicate functionality. </li></ul>
  4. 4. How .tel works? (2)
  5. 5. .tel for businesses? <ul><li>What makes sense for businesses? </li></ul><ul><li>(Findings from the corporate survey) </li></ul><ul><li>Real time updates </li></ul><ul><li>Listing in a global directory </li></ul><ul><li>Company’s contact information immediately accessible to customers (click to connect) </li></ul><ul><li>Search engine friendly, multi-lingual keywords </li></ul><ul><li>Manage all contact information in one place </li></ul><ul><li>Customers can quickly locate specific departments or specific offices through the .tel </li></ul><ul><li>Mobile enabled from the start </li></ul>
  6. 6. Corporate Survey Results <ul><li>(done by Telnic) </li></ul><ul><li>E-Poll Market Research, September 2008 </li></ul><ul><li>The survey captured 678 completes from qualified respondents </li></ul><ul><li>Executive summary: </li></ul><ul><ul><li>96% of respondents indicate that the concept is “Clear and Easy to understand”. </li></ul></ul><ul><ul><li>78% think .tel will be valuable in managing customers and clients. </li></ul></ul><ul><ul><li>The average price corporations are prepared to pay for their .tel name is $59 per year. </li></ul></ul><ul><ul><li>73% of respondents agree with the statement: “The .tel will serve a different purpose than my existing website.” </li></ul></ul><ul><ul><li>88% of respondents indicate value for the statement: “The .tel can be updated in real time to help me better manage how customers contact my company.” </li></ul></ul><ul><ul><li>87% of respondents indicate value for the statement: “The .tel is not just a domain name. It is a listing in a global directory.” </li></ul></ul>
  7. 7. .tel Resources <ul><li>From: </li></ul><ul><li>.Tel services </li></ul><ul><li> - contact upload using Excel files </li></ul><ul><li> - custom skins for .tel </li></ul><ul><li> - adding fresh daily content to improve search engine rankings </li></ul><ul><li> - large number of tools and services </li></ul><ul><li> - business cards for .tel owners </li></ul><ul><li> - shortening links </li></ul><ul><li> - bulk upload using a simple text file </li></ul><ul><li>.Tel search engines </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  8. 8. .tel Resources (2) <ul><li>.Tel promotion tools </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>.Tel blogs </li></ul><ul><li> (German) </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> (Henri Asseily official blog) </li></ul><ul><li> (for service development) </li></ul><ul><li>Dottel Blog </li></ul><ul><li>.Tel discussion forums </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> (French) </li></ul><ul><li> (German) </li></ul><ul><li> </li></ul>
  9. 9. .tel vs others <ul><li>Other one-stop communication solutions </li></ul><ul><li>Google Profile </li></ul><ul><li>Facebook </li></ul><ul><li> </li></ul><ul><li>myHandle </li></ul><ul><li>… </li></ul>
  10. 10. .tel vs others (2) <ul><li>How to compete with ‘free’ products? </li></ul><ul><li>Q: is it really ‘free’? </li></ul><ul><li>What have you sold to get it for ‘free’? </li></ul>
  11. 11. .tel vs others (3) <ul><li> </li></ul><ul><li>“ You own your domain, you store your contact info in your dns servers, not ours. </li></ul><ul><li>It’s your choice to publish publicly available info on your .tel domain, or publish in secret areas encrypted private information for certain specific people you know. We (Telnic) have no say in the matter whatsoever. You’re in full control. </li></ul><ul><li>What Telnic has done is create interoperability and API specifications so that one’s .tel can be properly read and written to by any correctly written application.” </li></ul><ul><li>Henri Asseily, CTO, Telnic </li></ul>
  12. 12. Google’s TOS <ul><li>http:// =f  Create my profile  Terms of Service (bottom of the page) </li></ul><ul><li>11. Content licence from you </li></ul><ul><li>11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services. By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive licence to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services. This licence is for the sole purpose of enabling Google to display, distribute and promote the Services and may be revoked for certain Services as defined in the Additional Terms of those Services. </li></ul>
  13. 13. Google’s TOS (2) <ul><li>11.2 You agree that this licence includes a right for Google to make such Content available to other companies, organizations or individuals with whom Google has relationships for the provision of syndicated services, and to use such Content in connection with the provision of those services. </li></ul><ul><li>11.3 You understand that Google, in performing the required technical steps to provide the Services to our users, may (a) transmit or distribute your Content over various public networks and in various media; and (b) make such changes to your Content as are necessary to conform and adapt that Content to the technical requirements of connecting networks, devices, services or media. You agree that this licence shall permit Google to take these actions. </li></ul>
  14. 14. Building your .tel <ul><li>.tel is NOT like a website </li></ul><ul><li>Focus on reselling domain name </li></ul><ul><li>Focus on leasing space. Focus on building great/relevant content </li></ul>
  15. 15. .tel domain name sales Source: $ 200 $ 1,000 $ 500 $ 422 $ 700 $ 60 $ 1,000 $ 3,000 $ 1,171 $ 185 $ 70 $ 250 $ 75 $ 300 $ 281 $ 338 $ 350 $ 400 $ 300 $ 175 $ 200 $ 500 $ 320 $ 70 $ 110 $ 1,692 $ 1,000 $ 350 $ 100 $ 1,140 $ 100 $ 750
  16. 16. How to explain benefits of .tel? <ul><li>Savings in stationery costs </li></ul><ul><li>No website development costs </li></ul><ul><li>Instant updates </li></ul><ul><li>Mobile-ready </li></ul>
  17. 17. Suggestions for Telnic <ul><li>(discussed during TelCamp) </li></ul><ul><li>How to immediately get private contact details without friending approval. </li></ul><ul><li>Searching within .tel </li></ul>
  18. 18. Additional discussion points <ul><li>(discussed during TelCamp) </li></ul><ul><li>Telnic roadmap </li></ul><ul><li>.tel based internet phones </li></ul><ul><li>How dependent is this on Telnic? What if they shut down? </li></ul><ul><li>Speed of DNS access vs website access (need statistics) </li></ul><ul><li>Access to actual survey questions (Corporate survey done by E-poll)? </li></ul><ul><ul><li>Discussion around statistics shown in the survey </li></ul></ul><ul><li>Why does the whois registration need to show certain details? </li></ul><ul><li>Differences between registering as individual vs company </li></ul><ul><li>Need to show examples of successful, real world SEO </li></ul><ul><li>Possibilities of using .tel offline / building hardware </li></ul><ul><li>How can .tel link with OpenID? </li></ul>
  19. 19. Thanks!