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How to pitch the media in 30 seconds

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Tips for startups and entrepreneurs on how to effectively pitch the media stories on events, company news, product launches and funding.

Published in: Business, Technology

How to pitch the media in 30 seconds

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  6. 30 second pitch
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  9. EMPATHY DEFINE IDEATE PROTOTYPE TEST
  10. MEDIA ADVISORY Today’s date Headline describing event WHAT: WHO: WHEN: WHERE: VISUALS : Contact name/phone/email 1 page
  11. PRESS RELEASE Contact name/phone/email Today’s date Headline describing event LOCATION — Bacon ipsum dolor sit amet capicola ball tip pastrami chicken leberkäse brisket. Fatback boudin beef ribs beef, shoulder tenderloin andouille rump hamburger pancetta jerky. Acme Corp is a Boulder-based startup… - ## - 1-2 pages
  12. follow up email easy to find; easy to contact common problem > solution website current about page; contacts news hook Interesting trivia, timely info story
  13. assume everything is ‘ on the record’ don’t oversell don’t be a stalker pick your battles don’t get angry
  14. email :: [email_address] put “PRACTICE PITCH” in the subject line

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