Tejas Ghalsasi 6483
Rohan Kotian 6494
What do we mean by demand?
Demand is the total number of requests
for a resource.
Demand management is all about
Request: an act of asking politely or formally for something
The demand management
process captures all work
proposals in one place,
guides the proposals
through a multistage
governance process, helps
customers make decisions
about which proposals to
approve, and tracks
progress on project
execution until the work is
Approve: officially agree to or accept
Proposal: a plan or suggestion,
especially a formal or written one,
put forward for consideration by
Demand management is
The process of ensuring that market demand
and the company’s capabilities are in
Recognizing all demands for products and
services to support the marketplace.
Doing what is required to help make the demand
Prioritizing demand when supply is lacking.
Planning and using resources for profitable
The manufacturing planning and control (MPC) system is concerned with
controlling all aspects of manufacturing, including managing materials,
and people, and coordinating suppliers and key customers
Responsibility of the MPC
Providing the means for making as good
a set of executable plans as possible
Providing the information to execute
And when conditions change
The control function should change the
The new plans should be executed
Customer Order Decoupling
Can be looked at as the point at which demand
changes from independent to dependent. It is the
point at which the firm, as opposed to the customer,
becomes responsible for determining the timing and
quantity of material to be purchased, made, or
The different locations of customer order decoupling
give rise to different categories of manufacturing
Engineered to order
Made to order
Assemble to order
Made to stock
Decoupling Points Lead Time
Assemble to Order (ATO)
Make to Order (MTO)
Engineer to Order
how is it dealt with?
MTS – Safety stocks of end items.
ATO – Forecast product mix and calculate
expected components and sub-assemblies.
Safety stock carried in these items.
MTO – Uncertainty involves the level of
company resources that will be required to
complete the engineering and produce the
product once the requirements are
determined. May carry some raw materials.
Information Used In The Implementation of
The choice of method is influenced by the data collection strategy, the type of
variable, the accuracy required, the collection point and the skill of the
enumerator.The main data collection methods are:
· Registration: The client is registered and the information is collected. eg
· Questionnaires: forms which are completed and returned by respondents.
· Interviews: forms which are completed through an interview with the
They are better for more complex questions, low literacy or less co-
· Direct observations: making direct measurements is the most accurate
method for many problems, but is often expensive.
Eg: Entry of giant MNCs in Indian Food market due to lack of Indian
leadership in food joints we get to see MacD,Subways…etc everywhere
They observed the opportunity and hence they are winning!.
WHY FORECAST AND PLANS ARE IMPORTANT
Typical demand management phases
are create, select, plan, and manage.
Demand management is a concept that
integrates project proposals, portfolio
analysis, and project management
Following figure shows the four phases of demand
management and how they fit together.
WHY FORECAST AND PLANS ARE
The goal of demand management is to enable
customers to propose, view, categorize,
prioritize, select, and track projects within their
Demand Management is based on a forecast
and planning because a manufacturing manager
cannot be held responsible for not getting a
Manufacturing manager can and should be held
responsible for making their plans.
“Because One cant predict future but can at least
plan for the future!”
Customer Relationship Management:
Customer Relationship Management entails
all aspects of interaction that a company
has with its customer, whether it is sales or
Customer Management in Hotel
CRM is often thought of as a business
strategy that enables businesses to:
• Understand the customer
• Retain customers through better
• Attract new customer
• Win new clients and contracts
• Increase profitably
• Decrease customer management costs
Hence the trend for MBA’s in mkting and
HR is high.
Corporate Examples Of CRM:
Vodafone launched the vodafone Tuesday scheme which is
a great success!!
Domino’s lauched many offers
including Friday 1on1 free , 30-min
delivery etc which has been a reason
for the great expansion of the MNC
BENEFITS OF DEMAND
Control over product availability
Confidence of sales force in ability to
Smoother product introductions
Improved ability to respond to change
A single game plan, based on the same
set of numbers
BENEFITS OF DEMAND
With the Demand Management, organizations
can streamline approval processes, while
ensuring that Information Technologies (IT)
priorities are aligned with the broader business
objectives and that approved initiatives will
deliver maximum business value.
Streamline: make (an organization or system) more efficient and effective by
employing faster or simpler working methods
Priority: a thing that is regarded as more important than another
The video game industry is the economic sector
involved with the development, marketing and sale of
video and computer games to millions
of people worldwide.
There are over 11 countries with revenues of over $1 billion related to
The so “non-existent” gaming industry sky-rocketed
from just a $1.5 billion in the year 1982 to a whopping
$ 54,506,258,511 in the year 2008.
As the demand for new developments goes on increasing
each year the principles of DEMAND MANAGEMENT ARE
scrutinized and applied where ever possible
By means of Online feedbacks,Game Promos the
developers gather information regarding what exactly
the Gamer wants.
With evolution of languages and consoles the
developers faced immense demands and the demands were
met using scripting languages like python and HD