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Barcelona                  @leancamp




                        Social Network
                            Design
                                  @JaumeTeixi

                                  11/02/2012
Saturday, February 11, 12
Network Effect




     Each new user adds
     a positive or negative effect
     for the rest




Saturday, February 11, 12
Social Graph



     Facebook Connect


     Twitter Oauth


     etc.

Saturday, February 11, 12
Design Elements




     Tutorial by Default

     Personalization / Customization

     Friends / Followers Ecosystem

     User-to-User Messaging

Saturday, February 11, 12
Design Elements




     Balancing and Embracing
     Cooperation / Competition

     UGC User Generated Contents

     Discovery & Creations of Groups


Saturday, February 11, 12
Design Elements




     Collecting /Achieving Levels / Badges

     Statistics / Leaderboards w/ Friends




Saturday, February 11, 12
Design Elements




     User Profile Badge w/ Badges,Statistics

     Enabling The Sharing Button
     ...of small pieces



Saturday, February 11, 12
Design Metrics

     Churn - Constant loss and gain of members


     Cohort Analysis - Aggregates On Time


     DAU/MAU - Comparing Daily Active Users to
     Monthly Active Users


     UAC - User Acquisition Cost


     k-Factor - Viral Rate/Virality
Saturday, February 11, 12
Design for Contribution



     Social Influence - Reputation

     Social Favors - Reciprocity

     Social Discovery - Efficacy

     Social Belonging - Community

Saturday, February 11, 12
Design for 3 Cycles


     Focus on 3 Engagements Cycles:

     Novice - Clear Goals

     Regular - Fresh Content

     Evangelist - Exclusive Status



Saturday, February 11, 12
Barcelona                          @leancamp




                            Thank You!
                             Questions?

                                          @JaumeTeixi

                                          11/02/2012
Saturday, February 11, 12

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Social Design :: Social Network Design

  • 1. Barcelona @leancamp Social Network Design @JaumeTeixi 11/02/2012 Saturday, February 11, 12
  • 2. Network Effect Each new user adds a positive or negative effect for the rest Saturday, February 11, 12
  • 3. Social Graph Facebook Connect Twitter Oauth etc. Saturday, February 11, 12
  • 4. Design Elements Tutorial by Default Personalization / Customization Friends / Followers Ecosystem User-to-User Messaging Saturday, February 11, 12
  • 5. Design Elements Balancing and Embracing Cooperation / Competition UGC User Generated Contents Discovery & Creations of Groups Saturday, February 11, 12
  • 6. Design Elements Collecting /Achieving Levels / Badges Statistics / Leaderboards w/ Friends Saturday, February 11, 12
  • 7. Design Elements User Profile Badge w/ Badges,Statistics Enabling The Sharing Button ...of small pieces Saturday, February 11, 12
  • 8. Design Metrics Churn - Constant loss and gain of members Cohort Analysis - Aggregates On Time DAU/MAU - Comparing Daily Active Users to Monthly Active Users UAC - User Acquisition Cost k-Factor - Viral Rate/Virality Saturday, February 11, 12
  • 9. Design for Contribution Social Influence - Reputation Social Favors - Reciprocity Social Discovery - Efficacy Social Belonging - Community Saturday, February 11, 12
  • 10. Design for 3 Cycles Focus on 3 Engagements Cycles: Novice - Clear Goals Regular - Fresh Content Evangelist - Exclusive Status Saturday, February 11, 12
  • 11. Barcelona @leancamp Thank You! Questions? @JaumeTeixi 11/02/2012 Saturday, February 11, 12