Richter10.2 Strategy Pdf

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Richter10.2 Media Groups Client Social Media Strategy

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Richter10.2 Strategy Pdf

  1. 1. Richter10.2 Client Social Media Strategy Social/New Media Foundation with branding, Target audience graphic design and communities built aesthetic PR value Target audience content pushed out via twitter, blogs, video, RSS, etc Target audience relationship building and conversations started through massive amounts Constant, coordinated activity and of communication being daily/weekly updates of video, photos, pushed out about the blogs, twitter, status messages. Flickr client. shows the latest photos of an event, vimeo shows the video of it, twitter tweets about it, blogs talk about it, facebook discusses it, linkedin networks with people about it, etc Target audience causative attention getting via blog comments, status message replies, bookmarking with tags of relevant articles, etc RESULT: - Client made known - In sight, in mind - Word of mouth, buzz and interest generated - Aesthetic value and branding are coordinated throughout the full campaign - Reach for clientʼs products and services

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