Indonesia Digital E-Commerce Penetration & Insights

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Now Indonesian people are searching before purchasing,
as 62% Indonesian Digital Buyers claim to view online product reviews for purchase decisions. Digital Marketers
should maximize these opportunities.

Indonesia Digital E-Commerce Penetration & Insights

  1. 1. @teguhtriguna
  2. 2. DIGITAL BACKGROUND - Asia Landscape Source: Nielsen. Changing Asian Media Landscape Report Now Indonesian people are searching before purchasing, as 62% Indonesian Digital Buyers claim to view online product reviews for purchase decisions. THE ASIAN DIGITAL PURCHASING BEHAVIOR The% of Asian Digital Buyers who search online product review for purchase decision @teguhtriguna
  3. 3. DIGITAL BACKGROUND - Case Studies in Indonesia Amazon and Lazada among the Top Retailers in SEA. Local Players doing well in Vietnam. Unique Visitors (000) Top 5 Retail Sites per Country Source: ComScore, 2013@teguhtriguna
  4. 4. Amazon (Top #2) vs Lazada (Top #3) Indonesian Unique Visitors (000) Localized Players doing well in Indonesia, in terms of directing traffic to retail sites DIGITAL BACKGROUND - Case Studies in Indonesia Click! Ads banner LazadaAmazon 2012 2013 Indonesian users are attracted and interested to click any Retailer Ads to visit the online products offering. 295 235 684 1,260 Comparison On International an Local Retailers in Indonesia Source: ComScore, 2013@teguhtriguna
  5. 5. In 2014, there will be 5.9 Million digital buyers, or equal to only 9% of internet users. Digital Buyers in Indonesia % of Internet Users In millions Source : eMarketer, January 2013 2012 2013 2014 2015 3.1 4.6 5.9 7.4 6.7% 8% 9% 10% Digital Marketers should maximize this opportunities DIGITAL OPPORTUNITY @teguhtriguna
  6. 6. DIGITAL OPPORTUNITY @teguhtriguna
  7. 7. 8% of smartphone users are using their device to purchase online, and they download at least 1 mobile apps in a month. It means, it is predicted there are 4.5 M digital buyers from smartphone users in 2014. 2012 2013 2014 2015 23.8 38.5 57.7 71.6 Indonesia Smartphone Users Nowdays, Smartphone Users are growing as well. Do they purchase by online? Source : eMarketer, January 2013 DIGITAL OPPORTUNITY @teguhtriguna
  8. 8. But then, What are Indonesian buying on digital platform? DIGITAL INSIGHTS @teguhtriguna
  9. 9. But then, What are Indonesian buying on digital platform? Male and Female have their own preferences in order to purchase product through online media. And Digital platform is able to offer personalized purchasing experiences. Source : APJII, Prodi Internet Indonesia, 2013 DIGITAL INSIGHTS @teguhtriguna
  10. 10. Source : APJII, Prodi Internet Indonesia, 2013 Along with their online purchasing behavior, Indonesian people needs more to be convinced on their user journey. Why? due to THE COMPLEXITY OF RETAILING SITES. DIGITAL INSIGHTS @teguhtriguna
  11. 11. DIGITAL INSIGHTS INDONESIAN USERS – WHY NOT TO BUY ONLINE People needs to have accessible user experiences, to overcome their boundaries. Source : APJII, Prodi Internet Indonesia, 2013 THE COMPLEXITY OF RETAILING SITES @teguhtriguna
  12. 12. INSIGHT KEYPOINTS @teguhtriguna
  13. 13. Indonesian people are attracted to click any ads to retailers sites, but then engagement loyalty is matter. The thing is: How to engage people to do online buying. Create a personalized experiences to convince them in online shopping. INSIGHT KEYPOINTS @teguhtriguna
  14. 14. People had many boundaries when they are purchasing online; fear of fraud, items can’t be seen directly, not practical, etc. Then, It needs to have more accessible user experiences (includes: brand- appropriate site design and well- structured navigation), so that they are able to overcome their boundaries in online shopping INSIGHT KEYPOINTS @teguhtriguna
  15. 15. Smartphone users are growing well, and they do purchasing online as well. Beside that, they also attracted to download at least one new mobile application in a month. Then nowdays, mobile- accessible services is matter for Indonesian smartphone users, it might be utilized to create their purchasing behavior . INSIGHT KEYPOINTS @teguhtriguna
  16. 16. Again. Loyalty is matter to stay competitive with other retailer sites, optimize the Customer Relationship Management is important to engage with their preferences and purchasing taste. INSIGHT KEYPOINTS @teguhtriguna
  17. 17. INSIGHT KEYPOINTS @teguhtriguna – 2014

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