Apps storesandbrowsers

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The world has changed. Users now have increasing freedom as they can access our portals through desktops, laptops, tablets and phones. We face three choices in meeting the increasing need to be pervasive: build to the various devices users may have (e.g. native), build to the browser (e.g. responsive web design) or hybrid of both native and web. This session seeks to overview and evaluate the implications of these three choices. Furthermore, we will describe how uPortal can fit into pervasive computing picture. This session will share the lessons learned at BYU as we have struggled to navigate the ever changing world of our users.

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Apps storesandbrowsers

  1. 1. App Stores and Browsers Navigating the Pervasive Landscape of Native, Responsive Design and Hybrid Applications Tom Freestone Senior Developer / Software Architect Brigham Young University ‘Would you tell me, please, which way I ought to go from here?' -- Alice
  2. 2. Tom Freestone • Tom Freestone has been a developer for nearly 20 years. Tom has led the portal and the Single Sign-On (SSO) efforts at BYU. In addition to his development work, Tom is an Adjunct Faculty member at Neumont University. Tom holds a BS and MS in Computer Science.
  3. 3. The Problem • Multi-screeners • Which screen do we use? • Context http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html http://gamingshogun.com/2014/03/04/techsling-geek-holster-review/
  4. 4. How much is a lot? • Leisure Time o 90 % -- 4.4 hours per day  Computers  Laptops  Smart Phone  Tablets  TV o 10 %  Radio  Newspapers  Books  Magazineshttp://torwars.com/multi-monitor-swtor-gaming-rig/ http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
  5. 5. Device Usage Breakdown http://techcrunch.com/2012/08/29/if-content-is-king-multiscreen-is-the-queen-says-new-google-study/ http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
  6. 6. Which Device to use? • Context is King. • Context o Time o Goal o Location o State of Mind http://image.slidesharecdn.com/context-is-king-20081014-slideshare-1224027331391319- 8/95/slide-1-728.jpg?cb=1224132184 http://image.slidesharecdn.com/context-is-king-20081014-slideshare- 1224027331391319-8/95/slide-1-728.jpg?cb=1224132184 http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
  7. 7. Personal Computers • Context o Office / Home o Task Oriented o Time and Focus o Serious, research, problem solving state of mind • Usage o 24% of daily media interactions • Motivations o Finding Information 40% o Keeping up to date 29% http://2.bp.blogspot.com/_nQ8R- 170d3c/SVTVBPXXMbI/AAAAAAAAAqc/LQmcFHZFHU8/s400/laptop-desktop.jpg http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
  8. 8. Smart Phones • Context o On the go / home o Communicate / connect o Short bursts of time o Need info quickly • Usage o 38% of daily media interaction • Motivation o Communication 54% o Entertainment 33% http://www.jetsetmag.com/newsroom/smartphone- gadgets-essential/ http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
  9. 9. Tablet • Context o Home use o Entertainment o Have time to spare o Leisure • Usage o 9% of our media interactions • Motivation o Entertainment 63% o Communication 32% http://www.phonedog.com/2013/10/17/have- cheaper-tablets-overshadowed-more- expensive-ones/http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
  10. 10. Multi-screening • CAS • Using screens in tandem http://vivaldipartners.com/blog/building-brands-in-a-multi-screen-world http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
  11. 11. Sequential Usage • Moving from one device to another to accomplish a task • Example o Student Homework  Notification via the phone  Transitions to laptop to do reading and answer quiz questions https://lh5.googleusercontent.com/1c8Ck5y8KLsVImLmRJpQrplKXPiNF4wevGpyDn- WhFlFvfG7zyMAr6AKL9DD4it_Zo_B4n0isQmq8ow2kQYgqZsp8KLRoaXNg1IQ- 623g5paGqj9noQ http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
  12. 12. Simultaneous Usage • Using more than one device at the same time for either related or unrelated activity • Example o Laptop : Studying for an exam on a laptop o Looking up current conditions in the testing center https://lh5.googleusercontent.com/1c8Ck5y8KLsVImLmRJpQrplKXPiNF4wevGpyDn- WhFlFvfG7zyMAr6AKL9DD4it_Zo_B4n0isQmq8ow2kQYgqZsp8KLRoaXNg1IQ-623g5paGqj9noQ http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
  13. 13. What do users do? • 90% of the time users sequentially use multiple devices • 98% occur in the same day • Example o Emailing a link to self http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
  14. 14. How do we deal with multi-screening? • Native • Web o Responsive • Hybrid http://blog.sungardas.com/wp-content/uploads/2012/08/BYOD.jpg
  15. 15. Which is better? ... Depends • User Experience • Reach • Return on Investment • Time-to-market • Discoverability • User Analytics http://barnraisersllc.com/wp-content/uploads/2013/08/app-vs-mobile- web.png
  16. 16. Native: User Experience / Reach • User Experience o OS-Level widget calls o Access hardware natively o Difficult to multiscreen • Reach o 50% mobile users are smartphone users o 2013 usage increased 56.3% http://www.compuware.com/en_us/application- performance-management/products/mobile-app- monitoring-free-edition.html
  17. 17. Native: Reach http://blog.flurry.com/bid/90743/App-Engagement-The-Matrix-Reloaded
  18. 18. Native: ROI, Time-to-Market, Discoverability, User Analytics • Return on Investment o Device Arms-race • Time-to-Market o App store • Discoverability o App store • User Analytics o App store o Google/Adobe … http://venturebeat.com/2012/09/10/on-eve-of-intels-developer-event- arm-argues-that-it-is-winning-the-mobile-race/
  19. 19. Responsive Web: User Experience, Reach • User Experience o Lots of examples of good responsive design • Reach o 7-8 billion internet users o 1.2 billion mobile internet users http://carinico.com/2013/09/responsive-web-design- mobile-marketers/
  20. 20. Responsive Web: Return on Investment
  21. 21. Responsive Web: Time-to-Market, Discoverability, User Analytics • Time-to-Market o As fast your business and release processes allow. • Discoverability o SEO • User Analytics o Lots of choices o Understanding your portals through numbers http://www.kaushik.net/avinash/google-analytics-is-re-launched-do-these-five-things- first-in-v2/
  22. 22. Hybrid: User Experience, Reach, Return on Investment • User Experience o User can’t distinguish where native and web begin and end • Reach o Apps Stores + SEO • Return on Investment o Keep existing web applications + get into app stores http://loyalty360.org/loyalty- today/article/mobile-web-and-mobile-apps-7- must-know-mobile-marketing-terms
  23. 23. Hybrid: Time-to-Market, Discoverability, User Analytics • Time-to-Market o Best and Worst of both • Discoverability o SEO + App Store • User Analytics o Lots of options https://www.indiegogo.com/projects/cualit-m-commerce
  24. 24. Where do we go from here? • Depends … `Cheshire Puss,' she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. `Come, it's pleased so far,' thought Alice, and she went on. `Would you tell me, please, which way I ought to go from here?' `That depends a good deal on where you want to get to,' said the Cat. `I don't much care where--' said Alice. `Then it doesn't matter which way you go,' said the Cat. `--so long as I get SOMEWHERE,' Alice added as an explanation. `Oh, you're sure to do that,' said the Cat, `if you only walk long enough.' (Alice in Wonderland, Lewis Carroll)
  25. 25. Let the Users Decide • uPortal / uMobile • Portal Content o 80/20  Mobile First o Multi-screen world o Interaction o Context is still key o Understand your audience  Faculty  Staff  Student http://wcetblog.files.wordpress.com/2013/12/overwhelmed-by-devices-by-lukew-on- flickr-cropped.jpg
  26. 26. It is about choice(s) • Not Mutual Exclusive o Apps Store versus Web • Portals have always been about personalization on the web • Bring your own device adds more choices http://www.onbile.com/info/wp-content/uploads/2014/04/mobile-app-versus-mobile-website.jpg
  27. 27. Questions http://www.drchaos.com/is-byod-a-fad-part-ii/ Additional Reading • The New Multi-Screen World Study • App Stores and Browsers: Navigating the Pervasive Landscape of Native, Responsive Design and Hybrid Applications

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